Publications

June 2020
Case

In-housing Digital Marketing at Sprint Corp.

By: David E. Bell, Rajiv Lal and Olivia Hull

In the fall of 2019, Sprint’s Chief Digital Officer Rob Roy reflected on the telecom’s efforts to improve the effectiveness of its digital marketing campaigns. Digital media buying had long been handled by an outside agency, but in 2017, Sprint brought those functions... View Details

Keywords: Advertising; Digital Marketing; Transformation; Talent and Talent Management; Marketing Strategy; Social Marketing; Web Services Industry; Web Services Industry; Web Services Industry; United States

2015
Working Paper

The Market That Wasn't: The Non-Emergence of the Online Grocery Category.

By: C. Navis, G. Fisher, Ryan Raffaelli and Mary Ann Glynn

In this paper, we examine the non-emergence of a potential new market category. In the late 1990s, the entrepreneurial firms that attempted to sell groceries online in the US attracted significant resources, made impressive technological advancements, and generated... View Details

Keywords: Emerging Markets; Failure; Food; Online Technology; Web Services Industry; Web Services Industry

Research Summary

Overview

By: Lynda M. Applegate

My current research builds on past research on the role of information, analytics and technology in transforming business and society. Over the past two years, this research focuses on how organizations partner to build innovation ecosystems that accelerate the... View Details

Keywords: Innovation Ecosystems; Leadership And Change Management; Organizational Adaptation; Innovation and Invention; Energy; Entrepreneurship; Leadership; Organizations; Technology; Strategy; Web Services Industry; Web Services Industry; Web Services Industry; Web Services Industry; Africa; North and Central America; Middle East

24 Jan 2005
Research & Ideas

Entrepreneurial Hospital Pioneers New Model

said Khanna, are these: How does someone become an entrepreneur in a developing country? How do they overcome all the barriers? How do they provide market-based services to the poor? Khanna is also working with Shetty on questions... View Details

Keywords: by Martha Lagace; Health

06 Jan 2011
What Do You Think?

How Should Management Deal With “Anonymous”?

against and refusing service to WikiLeaks. The attacker and the cause? A crowd (I don't know what else to call it, since it is not an organized group) that calls itself Anonymous and that was spawned by ideas exchanged on an Internet... View Details

Keywords: by James L. Heskett

09 Apr 2001
Research & Ideas

The Manager’s Guide to Communicating with Customers Collection

Underhill. "If I go to a Web site that's hard to read because it's got funky type face, and I can't get service when I call, well, that's a problem." And many stores post signs with print far too... View Details

Keywords: by Richard Bierck; Retail

06 Mar 2018
First Look

First Look at Research and Ideas, March 6, 2018

Major Websites and Services By: Bates, Samantha, John Bowers, Shane Greenstein, Jordi Weinstock, and Jonathan Zittrain Abstract—This paper analyzes the extent to which the internet’s global domain name resolution (DNS) system has... View Details

Keywords: Sean Silverthorne

08 Dec 2015
First Look

December 8, 2015

Regulate Companies like Airbnb and Uber? By: Edelman, Benjamin G., and Damien Geradin Abstract—New software platforms use modern information technology, including full-featured web sites and mobile apps, to allow View Details

Keywords: Sean Silverthorne

August 2001
Case

Strategic Capital Management, LLC (C)

By: Mark L. Mitchell, Erik Stafford and Todd Pulvino

Supplements the (A) case. View Details

Keywords: Risk and Uncertainty; Business Subsidiaries; Internet and the Web; Investment Funds; Price; Performance Efficiency; Capital Markets; Auctions; Investment Return; Equity; Planning; Financial Services Industry

August 2001
Case

Strategic Capital Management, LLC (B)

By: Mark L. Mitchell, Erik Stafford and Todd Pulvino

Supplements the (A) case. View Details

Keywords: Risk and Uncertainty; Business Subsidiaries; Internet and the Web; Investment Funds; Price; Performance Efficiency; Capital Markets; Auctions; Investment Return; Equity; Planning; Financial Services Industry

April 2009 (Revised November 2018)
Case

Sanctuary Soft: International Expansion Strategies

By: Boris Groysberg, Geoff Marietta, Tim Marshall and Adam Hartley

Sanctuary Soft CEO Elizabeth Smalley faced increasing pressure from her primary investor to expand operations internationally. If successful, the expansion could enlarge Sanctuary’s customer base and enable the firm to better serve existing clients’ overseas offices.... View Details

Keywords: Global Strategy; Governing Rules, Regulations, and Reforms; Labor; Laws and Statutes; Market Entry and Exit; Web Services Industry; Web Services Industry; Web Services Industry; Web Services Industry; China; India; Germany; United Kingdom; United States