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- December 1985
- Supplement
Marketing Edge: An Interview with Professors T.V. Bonoma and Stephen A. Greyser, Video
By: Thomas V. Bonoma and Stephen A. Greyser
- December 1985
- Supplement
H.J. Heinz Co.: Plastic Bottle Ketchup, Video of Commercials
By: John A. Quelch
- August 1985
- Supplement
Mark Twain Bancshares, Inc., Video
- August 1985
- Supplement
Benetton Factory Tour--Ponzano, Italy, Video
By: James L. Heskett
Shows the flow of products through Benetton's Ponzano factory, including its use of subcontractors. Includes information about Benetton's manufacturing, logistics, and retailing strategies. View Details
- August 1985
- Supplement
Chicago-Midway (A): Alfred Kahn at the CAB, Video
- August 1985
- Supplement
Marginalism in the State of New York: Edited Remarks of Alfred Kahn, Video
- April 1985
- Supplement
Xerox Corp.: Fred Henderson, VP Corporate Quality Office, Video
By: John P. Kotter and Jay W. Lorsch
- April 1985
- Supplement
People Express, Introduction, Video
- April 1985
- Supplement
People Express, Questions and Answers with an MBA Class, Video
Don Burr, chairman and CEO, conducts a question and answer session. Designed as a follow-on to the discussion of the case. View Details
- April 1985
- Supplement
Cleveland Twist Drill: Jim Bartlett, Video
By: Richard G. Hamermesh and Daniel F. Muzyka
Presents a question and answer session with Jim Bartlett, president of Cleveland Twist Drill. Edited into three parts. Bartlett provides additional insights into the case situation and also describes subsequent events at the company. View Details
- February 1985
- Supplement