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- January 1987 (Revised January 1990)
- Case
The World VCR Industry
By: David B. Yoffie
In the 1980s Japan dominated the world industry for video cassette recorders. This case looks at the evolution of the technology and competition in VCRs, the battles between VHS and Beta, and the emerging threats to Japanese dominance. View Details
- October 1986
- Supplement
Colonial Foods: Performance Appraisal Interview, Video Transcript
By: Michael Beer and James G. Clawson
Transcript for Video (9-884-518). View Details
- August 1986 (Revised February 1991)
- Supplement
Population Services International: The Social Marketing Project in Bangladesh, Video
Population Services International, a not-for-profit agency founded to promote family planning information and to market birth control products, had an agreement with the government of Bangladesh to conduct a social marketing program using modern marketing techniques to... View Details
- April 1986
- Supplement
Lyric Dinner Theatre: Deborah Denenberg, General Manager, Video
Presents Deborah Denenberg, general manager, answering questions about her successful turnaround of an ailing dinner theatre. View Details
- April 1986 (Revised October 1986)
- Case
Office Technology, Inc. (A1): Video Background
By: Michael Beer and Richard E. Walton
- February 1986
- Supplement
Kedaung Industrial Ltd., Video
Presents an interview with the Indonesian partner of Corning Glass Works' investment in Indonesia. The first part of the interview sets out the original decisions made by the partners. It serves to introduce the partners to the class and to help them decide whether to... View Details
- January 1986
- Supplement
General Electric--1984: John F. Welch, Jr., Video
By: Richard G. Hamermesh and Francis Aguilar
- 1986
- Other Teaching and Training Material
Leader's Guide to Discussion for Video Program: A Matter of Judgment
By: Lynn S. Paine and Ronald Walden
- December 1985
- Supplement
Marketing Edge: An Interview with Professors T.V. Bonoma and Stephen A. Greyser, Video
By: Thomas V. Bonoma and Stephen A. Greyser
- December 1985
- Supplement
H.J. Heinz Co.: Plastic Bottle Ketchup, Video of Commercials
By: John A. Quelch
- August 1985
- Supplement
Mark Twain Bancshares, Inc., Video
- August 1985
- Supplement
Benetton Factory Tour--Ponzano, Italy, Video
By: James L. Heskett
Shows the flow of products through Benetton's Ponzano factory, including its use of subcontractors. Includes information about Benetton's manufacturing, logistics, and retailing strategies. View Details
- August 1985
- Supplement
Chicago-Midway (A): Alfred Kahn at the CAB, Video
- August 1985
- Supplement