User Generated Content - Publications - Faculty & Research

29 Jan 2014
Research & Ideas

Super Bowl Ads for Multitaskers

looking at. Increasingly, viewers are doubling up on entertainment with a second media device in their hand or on their lap to complement—and compete—with the television. In 2012, Nielsen found that close to 40 percent of smartphone and tablet View Details

Keywords: by Michael Blanding; Advertising; Sports

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How Sharing Smart Ideas on Social Can Boost Sales | Working Knowledge

Managing the Business How Sharing Smart Ideas on Social Can Boost Sales Featuring Tatiana Sandino . By Ben Rand on July 15, 2025 . Sharing content on internal social media platforms improves performance at far-flung stores, says research... View Details

27 Nov 2017
Research & Ideas

Beware the Lasting Impression of a 'Temporary' Selfie

capacity to induce salacious disclosures.” Given the “illusion of intimacy” that social media creates, users may be deceived about who sees your “temporary” post, John says. In follow-up surveys, the researchers found that many people who... View Details

Keywords: by Rachel Layne

24 Apr 2014
News

Powering on wireless electricity

fundamentally changes the world,” he says. "Anything with a cord or a disposable battery is a candidate for being replaced." The technology, which generates less radiation than Earth’s magnetic field, allows the View Details

01 Jun 2004
News

Who, Me?

personality, careers, and sex, and includes a “social network” component comprised of dating and “friend-finding” services based on personality tests that link like-minded people. Users are charged for the dating service and for in-depth... View Details

Keywords: Tickle.com; social media; tickle; News, Library, Internet, and Other Services; Information

01 Mar 2023
News

Elevator Pitch: Spread the Wealth

a dual purpose. First, to help companies build loyalty with employees and customers and to introduce individuals to share ownership. In addition to receiving share rewards, Upstreet users can buy shares on the Australian and New York... View Details

Keywords: entrepreneurship; stock ownership; customer rewards; employee retention; financial literacy; Securities, Commodities, and Other Financial Investments; Finance

01 Jun 2016
News

Up by the Roots

its wine, but inferior product from Canada and China had begun flooding the market, driving down retail prices from $50 a pound that year to $12 a pound by 2006. Instead of joining the family business, Hsu went to work for General Mills... View Details

Keywords: Francis Storrs

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Video-Coverage of the Financial Crisis | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Lehman Brothers Collection Resources Baker Library Collections Corporate Reports Collection R. G. Dun & Co. Credit Reports HBS Cases Baker Old Class Collection Related Archival Collections Bibliography Site Credits... View Details

01 Jun 2015
News

Screen Grab

providers should support equal access to all content and applications (such as data-heavy files of online video) regardless of the source or how much bandwidth it requires. Instead, industry executives contend, consumers should pay... View Details

Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment

01 Jun 2024
News

Case Study: Ready for an Upgrade

Illustration by Alvaro Dominguez The Los Angeles–based startup Stell was borne of a pain point almost as old as recorded history itself: paperwork. One of Stell’s cofounders, Malory McLemore (MBA 2022), had landed a job as an engineer at Airbus after earning a... View Details

Keywords: Jen McFarland Flint; Computer Systems Design and Related Services; Professional Services

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Innovating at Scale - Course Catalog

Classes will mix case discussion, expert panels, and exercises (exercises will focus on developing a vision for innovation and persuading others to support innovative ideas) Career Focus: This course is tailored towards students looking to work (1) in established... View Details

03 Dec 2007
Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

interactivity, including Thought tracing. Firms infer states of mind from the content of a Web search and serve up relevant advertising; a market born of search terms develops. Ubiquitous connectivity. As people become increasingly... View Details

Keywords: by Julia Hanna; Publishing; Advertising

06 Dec 2021
News

Case Study: Let’s Dance

content being added to an ever-expanding list of platforms that it could be dizzying for a viewer to try to pick something to watch. As director of product, Liang spent her days building tools to help organize the chaos: Say you were in... View Details

Keywords: Jen McFarland Flint; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

01 Sep 2020
News

Road Work

world where business content and financial products and services will be integrated seamlessly into the member experience—all driven by unique user data and machine learning models.”It’s a development that... View Details

Keywords: banking; LatinX; small businesses; COVID-19; Finance

18 Dec 2012
First Look

First Look: December 18

both organizations and employees benefit by emphasizing newcomers' authentic best selves. Paper: http://www.francescagino.com/publications.html First-Party Content and Coordination in Two-Sided Markets Authors:Hagiu, Andrei, and Daniel... View Details

Keywords: Carmen Nobel

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Tough Tech Ventures - Course Catalog

strategies to overcome those challenges and successfully lead these ventures to scale in order to generate financial returns and deliver the intended impact. Key Learning Objectives Understand key founding and funding models for tough... View Details

01 Jun 2018
News

From Das’s Desk

question I asked our Alumni Relations team recently: “Why do so many people come back to campus for reunions? Is it the content or the network?” The promise of continuous learning is for us to provide programs, activities, and resources... View Details

Keywords: Das Narayandas

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Bibliography - The Art of American Advertising

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA... View Details

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