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- 24 Jun 2015
- HBS Case
Upgrading School with a Startup Mentality
research associates Kyla Wilkes and Christine S. An. Though the company is still in its infancy, Kim believes it offers a compelling example of how startup principles could be transformative for a United States educational system often... View Details
- March 2011
- Background Note
Customer Loyalty Schemes in the Retail Sector
By: Jose B. Alvarez and Aldo Sesia
Customer loyalty schemes (or programs) are explicit efforts by retailers to gain long-term patronage from customers. Loyalty schemes are developed for a variety of reasons: to reward loyal customers, to generate more robust information about customer behavior, to... View Details
Keywords: Customer Relationship Management; Consumer Behavior; Business Strategy; Retail Industry; United Kingdom; United States
Alvarez, Jose B., and Aldo Sesia. "Customer Loyalty Schemes in the Retail Sector." Harvard Business School Background Note 511-077, March 2011.
- November 2016 (Revised March 2018)
- Background Note
Note on the Impact of Millennials on the Food System
By: José B. Alvarez, James Weber and Natalie Kindred
In 2016, the millennial generation (those age 19 to 35 in 2016), the largest generation by population in the U.S., was entering its prime home buying, family forming, earning and spending years. This generation was showing different beliefs and behaviors than previous... View Details
Keywords: Millennials; Consumer Packaged Goods; Food; Age; Consumer Behavior; Agribusiness; Demographics; Values and Beliefs; Consumer Products Industry; Agriculture and Agribusiness Industry; Food and Beverage Industry; United States
Alvarez, José B., James Weber, and Natalie Kindred. "Note on the Impact of Millennials on the Food System." Harvard Business School Background Note 517-064, November 2016. (Revised March 2018.)
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
success if it sold 200,000 copies. Today, the bar has been raised to 1.5 million copies, thanks in part to the dominance of "big-box" retailers (such as Wal-Mart and Costco) that only stock twenty or so bestsellers yet are responsible for 34 percent of book... View Details
- 23 Sep 2013
- Research & Ideas
Status: When and Why It Matters
like to believe that people pay for status for purely symbolic reasons, but the empirical evidence for that has been weak at best," says Harvard Business School's Daniel Malter, an assistant professor in the Strategy unit who studies... View Details
Keywords: by Dina Gerdeman
- 30 Jun 2009
- First Look
First Look: June 30
sector may be traced back to fundamental properties of the underlying technologies. Download the paper: http://www.hbs.edu/research/pdf/09-144.pdf Unraveling Results from Comparable Demand and Supply: An Experimental Investigation... View Details
Keywords: Martha Lagace
- 06 Apr 2020
- Research & Ideas
Where Do Workers Go When the Robots Arrive?
years that have caused deep manufacturing job losses in the United States: the appearance of robots/automation, and increasing import competition from China. “The appearance of robots caused a sizable reduction in the local population,... View Details
- 06 Jun 2013
- Op-Ed
How to Do Away with the Dangers of Outsourcing
and on and on—a coalition of associates that spanned the earth and in the end proved nearly as dysfunctional as the real United Nations often seems. Outsourcing woes cost the 787 an estimated three extra years of development, required... View Details
- 10 Aug 2015
- Research & Ideas
Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers
Lower CEO-to-Worker Pay Ratios. “The perception of wage fairness affects purchasing intentions” "The perception of wage fairness affects purchasing intentions," says Bhavya Mohan, a doctoral student in the Marketing unit at HBS, who... View Details
- July 1991 (Revised June 1992)
- Case
Retail Promotional Pricing: When Is a Sale Really a Sale? (A)
Addresses the controversy that surrounds highly promotional retail pricing referred to as "high-low pricing" by the trade. High-low pricing involves setting prices at an initially high level for a brief period of time, then discounting off the so-called "regular" or... View Details
Keywords: Courts and Trials; Price; Ethics; Consumer Behavior; Product Marketing; Retail Industry; Colorado
Ortmeyer, Gwendolyn K. "Retail Promotional Pricing: When Is a Sale Really a Sale? (A)." Harvard Business School Case 591-111, July 1991. (Revised June 1992.)
- 29 Oct 2013
- First Look
First Look: October 29
negotiators thrive in the face of chaos and uncertainty. They don't trap themselves with rigid plans. Instead they understand negotiation as a process of exploration that demands ongoing learning, adapting, and influencing. Their agility... View Details
Keywords: Sean Silverthorne
- 12 Feb 2016
- Op-Ed
The Real Jobs Tragedy in the US: We've Lost the Skills
domestic skills market is far more relevant to the future of American workers than potential job losses through expanded trade with other Pacific-rim nations. Signs of distress The long-term structural decline of American jobs began well before the Great Recession.... View Details
- 17 Nov 2015
- Lessons from the Classroom
How Activist Investors Became Respectable
proliferation of strategies, from those aggressively demanding change at targeted companies to others that function more like conventional value investors searching for underpriced assets to buy. Some traditional asset managers, such as... View Details
- 27 Oct 2009
- First Look
First Look: October 27
Working Papers Money or Knowledge? What Drives Demand for Financial Services in Emerging Markets? (revised) Authors: Shawn Cole, Thomas Sampson, and Bilal Zia Abstract Why is demand for formal financial... View Details
Keywords: Martha Lagace
- 05 Jul 2004
- What Do You Think?
Work-Life: Is Productivity in the Balance?
not possible for all people to feel that urgency with the reduced amount of one-to-one contact that now takes place" under more liberal work-life policies. It's clear that these issues are not peculiar to the United States. Several... View Details
Keywords: by James Heskett
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
2008 hired a neuromarketing firm to look into how consumers respond to Cheetos, the top-selling brand of cheese puffs in the United States. Using EEG technology on a group of willing subjects, the firm determined that consumers respond... View Details
- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
for learning about what works in digital health. Recently, we have witnessed developments that would have been difficult to imagine just a few years ago. In the United States, we have seen massive expansions in insurance coverage for... View Details
Keywords: by HBS News
- 22 Aug 2012
- Research & Ideas
Advertising: It’s Not ‘Mad Men’ Anymore
business. Historically, advertising agencies in the United States and Europe did not simultaneously serve accounts or clients that were competitors—a practice that also limited an agency's growth. The holding company was introduced as a... View Details
- 15 Oct 2020
- Other Presentation
Pandemic Caused 'A Lot of Consumer-Driven Innovation': Harvard's Herzlinger
The "Godmother of consumer-driven health care" Regina Herzlinger of Harvard Business School and Bloomberg's Vonnie Quinn discuss how the pandemic is a wake-up call for how U.S. health care is incentivized, and what can be done to improve the delivery of American... View Details
Keywords: COVID-19; Health Care Industry; Health Pandemics; Health Care and Treatment; Service Delivery; Demand and Consumers; Health Industry; United States
Herzlinger, Regina E. "Pandemic Caused 'A Lot of Consumer-Driven Innovation': Harvard's Herzlinger." Bloomberg Television, October 15, 2020.
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
Products German craftsmanship and quality are famous, and according to Fear, German companies generally compete as niche producers, particularly those that manufacture high-quality goods that demand a premium price. In 2004-2005 Germany... View Details