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- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
question whether ads, including the over-the-top Super Bowl spots, have become too entertaining, says Thales S. Teixeira, an assistant professor in the Marketing unit at Harvard Business School. In upcoming research, Why, When and How... View Details
- 22 Aug 2005
- Research & Ideas
Balancing the Future Against Today’s Needs
navigate conflicts both external and internal. Today, more than ever, markets exert continual pressure on organizations to cut costs and return capital to the bottom line, but building value demands that much of that same capital be... View Details
Keywords: by Paul Michelman
- 21 Mar 2016
- Lessons from the Classroom
When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)
world demand The executive education program was Elberse’s idea. Elberse, who is chair of the MBA program’s Required Curriculum, has been teaching a highly sought-after MBA course called Strategic Marketing in Creative Industries about... View Details
- 06 Nov 2018
- First Look
New Research and Ideas, November 6, 2018
contracted their credit to all small firms throughout the United States. However, healthy banks expanded their operations and entered new banking markets. The market share gain of these banks was a standard deviation above the long-run... View Details
Keywords: Dina Gerdeman
- 22 Jul 2015
- Research & Ideas
Name Your Price. Really.
people into a more communal relationship, they have a higher willingness to pay” According to Shelle M. Santana, an assistant professor in the Marketing unit at Harvard Business School, I may have been influenced by communal norms.... View Details
- 27 Aug 2012
- Research & Ideas
Employee-Suggestion Programs That Work
Sara J. Singer show that the commonly accepted "analysis" approach, wherein great attention is given to identifying and prioritizing a large number of problems, is not associated with success. Instead, an "action" approach is preferable. According to their research,... View Details
Keywords: by Paul Guttry
- 23 May 2011
- Op-Ed
Leading and Lagging Countries in Contributing to a Sustainable Society
means to issue an integrated report is not yet well defined. At least five US companies—AEP, KKR, Southwest Airlines, Pfizer, and United Technologies Corporation—declare that they practice integrated reporting. Natura, Novo Nordisk, and... View Details
Keywords: by Robert G. Eccles & George Serafeim
- 25 May 2016
- Research & Ideas
How Consumers and Businesses are Reshaping Public Health
Editor's note. In the United States, a primary provider of health care is through employers. "Every corporation is a player in public health," writes John A. Quelch in a new book of case studies, Consumers, Corporations, and... View Details
- 09 Jun 2003
- Research & Ideas
The Benefits of “Not Invented Here”
competition into one's own innovation system. Internal researchers must compete with external sources to meet the demands of the business, and business units must compete with outsiders to make use of... View Details
Keywords: by Sean Silverthorne
- 04 May 2009
- Research & Ideas
What’s Next for the Big Financial Brands
Insurance Corporation. Today, the FDIC is the most important ingredient brand in the world, way more important than Intel. Trust in the FDIC and the United States Government enables consumers to confidently deposit up to $250,000 in any... View Details
- November 2009 (Revised May 2010)
- Case
Red Tomato: Keeping It Local
By: Jose B. Alvarez, Mary Louise Shelman and Laura Winig
This case describes the operating model and history of Red Tomato, a non-profit organization dedicated to branding and logistical support for locally grown produce farmers in the northeast U.S. The case highlights the challenges involved in making locally grown produce... View Details
Keywords: Agribusiness; Trends; Food; Local Range; Consumer Behavior; Logistics; Supply Chain; Nonprofit Organizations; Agriculture and Agribusiness Industry; Northeastern United States
Alvarez, Jose B., Mary Louise Shelman, and Laura Winig. "Red Tomato: Keeping It Local." Harvard Business School Case 510-023, November 2009. (Revised May 2010.)
- 05 Nov 2013
- First Look
First Look: November 5
at Harvard Business School, Collis' new text takes the firm that operates across borders as a unit of analysis and the senior manager in a multinational as the typical decision maker. Illustrated with examples from companies of all sizes... View Details
Keywords: Sean Silverthorne
- 20 Dec 2004
- Research & Ideas
The U.S. Patent Game: How to Change It
firms are frequently targets of patent litigation. In many cases, an established firm, frequently one whose competitive position and innovative activity are declining, realizes it has a valuable stockpile of issued patents. This firm then approaches rivals, View Details
Keywords: by Ann Cullen
- 20 Mar 2020
- Research & Ideas
How Small Businesses Can Survive the Coronavirus Outbreak
worse than the financial crisis,” says Mills, who led the United States Small Business Administration from 2009 to 2013. “Many small businesses will not survive more than a month.” Small businesses have been scaling down and temporarily... View Details
- 16 Dec 2015
- Research & Ideas
Why ‘Sleep on It’ No Longer Sounds Like Great Advice
that waking fresh and clearheaded makes us better able to see decisions in a clearer light. “It’s somewhat like moving information from short-term to long-term storage” That’s certainly what Uma R. Karmarkar, an assistant professor in the Marketing View Details
- 2008
- Working Paper
Where Does It Go? Spending by the Financially Constrained
By: Shawn A. Cole, John Thompson and Peter Tufano
In this paper, we analyze the spending decisions of over 1.5 million Americans who vary in their degree of revealed credit constraints. Specifically, we analyze how these Americans spend their income tax refunds, using transaction-level data from a stored-value card... View Details
Keywords: Decision Choices and Conditions; Credit; Personal Finance; Spending; Taxation; Consumer Behavior; United States
Cole, Shawn A., John Thompson, and Peter Tufano. "Where Does It Go? Spending by the Financially Constrained." Harvard Business School Working Paper, No. 08-083, March 2008. (Revised April 2008.)
- 10 Jun 2014
- First Look
First Look: June 10
growing evidence of pollution and resulting political pressures. The variety of capitalism literature has suggested that the German coordinated market economy model was more conducive to green corporate strategies than liberal market economies such as the View Details
Keywords: Sean Silverthorne
- 15 Aug 2024
- Op-Ed
Post-CrowdStrike, Six Questions to Test Your Company's Operational Resilience
that business disruptions are not just potential threats, but common occurrences that demand immediate attention from CEOs, C-suite teams, and boards. It's time for leaders to take stock of their companies’ operational resilience—their... View Details
Keywords: by Hise Gibson and Anita Lynch
- 22 Nov 2016
- First Look
November 22, 2016
Abstract—Although Indian tribes and the surrounding states were often bitter enemies throughout much of the history of the United States, recently tribes and states have been able to work cooperatively in a number of areas. In some... View Details
Keywords: Sean Silverthorne
- 26 Jan 2004
- Research & Ideas
How Women Can Get More Venture Capital
women who will say, "You know what? All my personal needs and all my family's needs are taken care of, and if I'm no longer enjoying the environment or the work, I'm gone." If there are other demands on women that are really... View Details
Keywords: by Mallory Stark & Martha Lagace