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      • October 2000 (Revised October 2000)
      • Case

      3PLex.com

      By: Myra M. Hart and Judith Marie Dror
      A start-up team is faced with the challenge of building a senior management team with relevant industry experience. The marriage of e-commerce and the transportation logistics industry creates unusual problems in blending "old economy" employees and employee practices... View Details
      Keywords: Management Teams; Executive Compensation; Employee Stock Ownership Plan; Organizational Culture; Corporate Entrepreneurship; Technology Adoption; Transportation Industry
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      Hart, Myra M., and Judith Marie Dror. "3PLex.com." Harvard Business School Case 801-152, October 2000. (Revised October 2000.)
      • September 2000 (Revised August 2011)
      • Teaching Note

      AGENCY.COM (A) and (B) TN

      By: Ashish Nanda and Thomas J. DeLong
      Teaching Note for (9-800-061) and (9-800-062). View Details
      Keywords: Internet and the Web; Entrepreneurship; Business Startups; Corporate Finance; Growth and Development; Web Services Industry; Consulting Industry; San Francisco
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      Nanda, Ashish, and Thomas J. DeLong. "AGENCY.COM (A) and (B) TN." Harvard Business School Teaching Note 801-014, September 2000. (Revised August 2011.)
      • September 2000
      • Case

      Jardines: Tapping the Asian E-Commerce Market

      By: F. Warren McFarlan, Melissa Dailey and Fred Young
      "We have made significant progress in reshaping the group in the current cycle of change," announced the homepage of Jardine Matheson & Co.'s web site. Percy Weatherall, newly appointed managing director of the company, knew all too well about change. In his previous... View Details
      Keywords: Corporate Entrepreneurship; Decisions; Information Technology; Corporate Strategy; Technology Adoption
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      McFarlan, F. Warren, Melissa Dailey, and Fred Young. "Jardines: Tapping the Asian E-Commerce Market." Harvard Business School Case 301-045, September 2000.
      • September 2000 (Revised July 2001)
      • Case

      Chapters.ca

      By: Michael J. Roberts, Rajiv Lal and Walter J. Salmon
      Describes the challenges facing the online site associated with Canada's largest bricks-and-mortar bookseller. Presents a variety of lenses for examining the economic model of the online versus traditional book-selling business, and asks students to identify the... View Details
      Keywords: Marketing Strategy; Internet and the Web; Business Model; Entrepreneurship; Product Marketing; Business Strategy; Technological Innovation; Canada
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      Roberts, Michael J., Rajiv Lal, and Walter J. Salmon. "Chapters.ca." Harvard Business School Case 801-158, September 2000. (Revised July 2001.)
      • September 2000 (Revised November 2002)
      • Case

      Amazon.com: 1994-2000

      By: Lynda M. Applegate and Meredith Collura
      Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships,... View Details
      Keywords: Entrepreneurship; Asset Pricing; Capital; Financial Strategy; Technological Innovation; Business or Company Management; Growth and Development Strategy; Business Strategy; Competitive Strategy; Information Technology Industry; Information Technology Industry
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      Applegate, Lynda M., and Meredith Collura. "Amazon.com: 1994-2000." Harvard Business School Case 801-194, September 2000. (Revised November 2002.)
      • August 2000
      • Case

      Alison Brown of Compass Records

      By: Teresa M. Amabile and Amy Blitz
      Highly acclaimed recording artist, banjo player, and jazz/blue grass composer Alison Brown has used her artistic experience and MBA-based business savvy to found a successful independent record company with bassist/husband Garry West. Representing a stellar roster of... View Details
      Keywords: Entrepreneurship; Technological Innovation; Growth and Development Strategy; Growth Management; Industry Structures; Service Delivery; Business Strategy; Expansion; Entertainment and Recreation Industry; Music Industry
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      Amabile, Teresa M., and Amy Blitz. "Alison Brown of Compass Records." Harvard Business School Case 801-089, August 2000.
      • August 2000
      • Case

      Monster.com

      By: Jeffrey F. Rayport
      Jeff Taylor, founder and CEO of Monster.com, ponders how his online site, the leading career site on the web, can continue its dominance (60% share in 1999) and growth on the Internet. Monster.com had just launched a nationwide branding campaign on television and... View Details
      Keywords: Internet and the Web; Entrepreneurship; Brands and Branding; Service Industry
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      Rayport, Jeffrey F., and Dickson Louie. "Monster.com." Harvard Business School Case 801-145, August 2000.
      • August 2000
      • Case

      Beansprout Networks

      By: Teresa M. Amabile and Rasheea Williams
      Beansprout Networks is a 3-year-old Internet company designed to foster effective communication between parents and the pediatricians and child-care providers who care for their children. With a significant headstart in the marketplace, it has attracted considerable... View Details
      Keywords: Entrepreneurship; Human Resources; Employees; Employee Relationship Management; Recruitment; Business or Company Management; Growth and Development Strategy; Management Practices and Processes; Organizational Culture; Strategy; Information Technology Industry; Information Technology Industry
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      Amabile, Teresa M., and Rasheea Williams. "Beansprout Networks." Harvard Business School Case 801-079, August 2000.
      • July 2000 (Revised July 2001)
      • Case

      Sycamore Networks

      By: Joseph B. Lassiter III and Daniel J. Green
      Founders Desh Deshpande and Dan Smith reflect on Sycamore's sales strategies and consider how going public might affect the morale of its key employees. In the optical networking sector, technological change and exploding demand has created a market for talent in which... View Details
      Keywords: Applied Optics; Entrepreneurship; Sales; Business Strategy; Initial Public Offering; Retention; Employees; Communication Technology; Technological Innovation; Communications Industry; Telecommunications Industry
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      Lassiter, Joseph B., III, and Daniel J. Green. "Sycamore Networks." Harvard Business School Case 801-076, July 2000. (Revised July 2001.)
      • July 2000 (Revised August 2000)
      • Case

      AllHerb.com: Evolution of an E-tailer

      By: Teresa M. Amabile and Christina L. Darwall
      Serial entrepreneur Ken Hakuta, in the second year of his latest venture, reconsiders his original strategy of maintaining an independent, self-funded, self-led company. His Internet herbal remedy company, AllHerb.com, has already enjoyed considerable success with its... View Details
      Keywords: Entrepreneurship; Corporate Entrepreneurship; Technological Innovation; Business or Company Management; Goals and Objectives; Strategic Planning; Strategy; Competitive Strategy; Medical Devices and Supplies Industry; Web Services Industry
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      Amabile, Teresa M., and Christina L. Darwall. "AllHerb.com: Evolution of an E-tailer." Harvard Business School Case 801-099, July 2000. (Revised August 2000.)
      • June 2000 (Revised September 2000)
      • Case

      Amazon.com: Exploiting the Value of Digital Business Infrastructure

      By: Lynda M. Applegate and Meredith Collura
      Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships,... View Details
      Keywords: Entrepreneurship; Asset Pricing; Capital; Financial Management; Technological Innovation; Business or Company Management; Growth and Development Strategy; Relationships; Competitive Strategy; Information Technology Industry; Information Technology Industry
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      Applegate, Lynda M., and Meredith Collura. "Amazon.com: Exploiting the Value of Digital Business Infrastructure." Harvard Business School Case 800-330, June 2000. (Revised September 2000.)
      • March 2000 (Revised April 2001)
      • Case

      eFrenzy, Inc. (A)

      By: Marco Iansiti and Nicole Tempest
      Details how to design, launch, and scale a rapidly growing Internet venture. Focuses on the challenges and opportunities involved in leveraging a network of partners. View Details
      Keywords: Corporate Entrepreneurship; Business Growth and Maturation; Internet and the Web; Product Development; Business or Company Management; Problems and Challenges; Information Technology Industry; United States
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      Iansiti, Marco, and Nicole Tempest. "eFrenzy, Inc. (A)." Harvard Business School Case 600-093, March 2000. (Revised April 2001.)
      • March 2000
      • Case

      Heartport, Inc.

      By: Gary P. Pisano and Shoshana Dobrow
      Heartport, an entrepreneurial medical device maker, has introduced several innovative systems for conducting less-invasive cardiac surgery. Despite initially high expectations, the company has struggled to get its technology adopted by cardiac surgeons. The company's... View Details
      Keywords: History; Product Positioning; Knowledge Acquisition; Corporate Entrepreneurship; Technology Adoption; Health Care and Treatment
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      Pisano, Gary P., and Shoshana Dobrow. "Heartport, Inc." Harvard Business School Case 600-020, March 2000.
      • February 2000 (Revised August 2000)
      • Case

      Boston.com

      By: Thomas R. Eisenmann and Jon K Rust
      How aggressively should an incumbent move when developing an online business that threatens its core product? With Internet competitors taking direct aim at the traditional print newspaper business model, the Boston Globe fought back with its own web initiative,... View Details
      Keywords: Corporate Entrepreneurship; Decision Making; Change Management; Internet and the Web; Customer Relationship Management; Competitive Strategy; Information Technology Industry; Information Technology Industry; United States
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      Eisenmann, Thomas R., and Jon K Rust. "Boston.com." Harvard Business School Case 800-165, February 2000. (Revised August 2000.)
      • February 2000 (Revised August 2000)
      • Case

      Priceline WebHouse Club

      By: Thomas R. Eisenmann and Jon K Rust
      Priceline empowered consumers to "name their own price" for airline tickets and hotel rooms; then it shopped these offers to marketers. Priceline's founder Jay Walker described the resulting transactions as a new ecosystem, that helped consumers realize lower prices... View Details
      Keywords: Business Model; Strategy; Disruptive Innovation; Internet and the Web; Entrepreneurship; Retail Industry
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      Eisenmann, Thomas R., and Jon K Rust. "Priceline WebHouse Club." Harvard Business School Case 800-287, February 2000. (Revised August 2000.)
      • February 2000 (Revised December 2000)
      • Case

      Staples.com

      By: Thomas R. Eisenmann, Joanna M. Jacobson and Gillian Morris
      Staples.com, the online unit of the U.S. office supplies retailing chain Staples, faces a range of strategic and organizational issues as it accelerates its growth. Should it pursue only existing Staples customers or consumers who do not shop in Staples stores? How... View Details
      Keywords: Supply Chain; Business Units; Business Model; Growth and Development; Internet and the Web; Entrepreneurship; Business Strategy; Service Industry; United States
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      Eisenmann, Thomas R., Joanna M. Jacobson, and Gillian Morris. "Staples.com." Harvard Business School Case 800-305, February 2000. (Revised December 2000.)
      • February 2000 (Revised October 2000)
      • Case

      Open Market, Inc.: The E-Commerce Wars

      By: James I. Cash Jr., Janis Lee Gogan, Michael Haselkorn and Mani Subramani
      Continues the story of Open Market, Inc., a company founded in 1994 to support electronic commerce on the Internet. Despite a very successful initial public offering, the firm had reached a growth plateau, and the management team was considering several strategic... View Details
      Keywords: Entrepreneurship; Technological Innovation; Management; Growth and Development Strategy; Marketing Channels; Product Marketing; Product Development; Competitive Strategy; Corporate Strategy; Information Technology Industry; Information Technology Industry
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      Cash, James I., Jr., Janis Lee Gogan, Michael Haselkorn, and Mani Subramani. "Open Market, Inc.: The E-Commerce Wars." Harvard Business School Case 800-255, February 2000. (Revised October 2000.)
      • February 2000 (Revised April 2001)
      • Case

      CNET 2000

      By: Thomas R. Eisenmann and Pauline M Fischer
      CNET's managers explain the strategic analysis that led to their decision to increase their annual marketing budget from $1 million to $100 million. CNET is an online information intermediary that helps consumers make purchase decisions about PC hardware and software,... View Details
      Keywords: Entrepreneurship; Corporate Strategy; Budgets and Budgeting; Financial Strategy; Decisions; Growth and Development; Customer Focus and Relationships; Business Divisions; Marketing Strategy; Distribution Channels; Consumer Behavior; Online Technology; Information Technology Industry
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      Eisenmann, Thomas R., and Pauline M Fischer. "CNET 2000." Harvard Business School Case 800-284, February 2000. (Revised April 2001.)
      • February 2000 (Revised November 2002)
      • Case

      QuickenInsurance: The Race to Click and Close (A)

      By: Lynda M. Applegate
      ES Technologies started in 1976 as a storefront in Tempe, Arizona selling personal computer kits to hobbyists. Twenty years later, revenues exceeded $3.5 billion, and the business had evolved from a computer store to a master reseller and full-line integrator of... View Details
      Keywords: Customer Value and Value Chain; Entrepreneurship; Technological Innovation; Growth and Development Strategy; Industry Structures; Business Strategy; Competitive Strategy; Information Technology; Information Technology Industry; Arizona
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      Applegate, Lynda M. "QuickenInsurance: The Race to Click and Close (A)." Harvard Business School Case 800-295, February 2000. (Revised November 2002.)
      • February 2000 (Revised November 2000)
      • Case

      Women.com

      By: Myra M. Hart and Sarah S. Khetani
      Entrepreneurs Ellen Pack and Marleen McDaniel have founded a women's online network and watched it grow from an online subscription service in 1992 to one of the best known, widely visited women's networks on the web in 1999. While the company's vision has remained... View Details
      Keywords: Business Model; Entrepreneurship; Internet and the Web; Partners and Partnerships; Initial Public Offering; Networks; Transition; Web Services Industry
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      Hart, Myra M., and Sarah S. Khetani. "Women.com." Harvard Business School Case 800-216, February 2000. (Revised November 2000.)
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