Street Marketing - Publications - Faculty & Research

01 Jun 2015
News

Higher Ground

found the doors open. Wearing a hazmat suit and using a flashlight, he found his way to the storage room that held a number of instruments. He hired a man off the street to haul away his gear, which included a set of mid-20th-century... View Details

Keywords: Dan Morrell; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Health, Social Assistance

06 Dec 2021
News

Rescue & Recovery

DC office into Waze. She finds a parking garage on 19th Street and then, out on the sidewalk, double-checks the address. She knows she’s in the right place when she finds Hugh Donnelly in the lobby. The director of facilities is visiting... View Details

Keywords: Jen McFarland Flint; photographed by Stephen Voss; Social Assistance; Health, Social Assistance

16 Jan 2019
Research & Ideas

What Football Firings Teach Managers About Staying Relevant

leveraging equal resources. In hyper-competitive industries, another way that managers can stay relevant and maintain success is by finding ways to get small advantages over their competitors. The NFL stands as a great example of a market... View Details

Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports

01 Dec 2016
News

Vive la Madeleine!

the pantheon of classic French treats. In the 1980s, the company employed nearly 400 workers and enjoyed a 40 percent market share. Subjected to a series of buyouts, the product line shifted to a more mass-market approach that led to a... View Details

Keywords: Julia Hanna; illustrations by Natalya Balnova

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

OCTOBER 6 Rajendra Aneja (AMP 175, 2008) brought his expertise in marketing in rural areas to the task of stopping the spread of the COVID-19, which he deems “the biggest and most serious problem facing mankind since World War II.” In... View Details

Publications