Publications

Find at Harvard

Web

Articles - Institute For Strategy And Competitiveness

with a suboptimal start--which could be reduced by additional upfront provider counseling. Using Time-Driven Activity-Based Costing to Identify Value Improvement Opportunitues in Healthcare JOURNAL OF HEALTHCARE MANAGEMENT... View Details

Web

Employers - Institute For Strategy And Competitiveness

Collaborate with other employers in advancing value-based competition For complex conditions consider partnerships with centers of excellence who share the goal of readiness to return to work. Offer encouragement, incentives, and support to employees in View Details

Web

Faculty - Institute For Strategy And Competitiveness

Professor of Management Practice William W. George, Professor of Management Practice, teaches leadership and leadership development. He is the former Chairman and CEO of Medtronic and author of True North:... View Details

September 2020 (Revised February 2024)
Teaching Note

Artea (A), (B), (C), and (D): Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli

Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details

Keywords: Targeted Advertising; Targeting; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

Web

Key Stakeholders - Institute For Strategy And Competitiveness

sustainable competition. Providers Stay competitive by adopting a strategic approach, restructuring the delivery of care, and measuring costs and outcomes to increase patient value. Patients Participate actively in managing personal... View Details

July 2022
Case

David Crane’s Clean(er) Energy Strategy at NRG

By: George Serafeim, Michael W. Toffel and Tom Quinn

In 2015, David Crane was the CEO of NRG, the second-largest energy producer in the United States. NRG got most of its power from fossil fuels, but Crane – hired as CEO in 2003 as NRG emerged from bankruptcy – had invested heavily in alternative energy, loudly... View Details

Keywords: Energy; Leadership; Corporate Governance; Transformation; Alternative Energy; Energy Generation; Climate Change; Corporate Accountability; Renewable Energy; Energy Industry; United States

July 1993 (Revised September 1995)
Case

Block 16: Conoco's "Green" Oil Strategy (A)

By: Malcolm S. Salter and Susan E.A. Hall

Conoco's attempted to win an oil development contract in Ecuador's tropical rain forest. The case discusses government perspectives, environmental perspectives, and indigenous people's perspectives. Allows role playing in a "negotiating forum" set up by Conoco to get... View Details

Keywords: Governance; Contracts; Growth and Development Strategy; Negotiation; Practice; Business and Community Relations; Environmental Sustainability; Perspective; Culture; Corporate Strategy; Latin America

March 2005 (Revised January 2006)
Case

Foreign Exchange Hedging Strategies at General Motors: Transactional and Translational Exposures

By: Mihir A. Desai and Mark Veblen

How should a multinational firm manage foreign exchange exposures? Examines transactional and translational exposures and alternative responses to these exposures by analyzing two specific hedging decisions by General Motors. Describes General Motors' corporate hedging... View Details

Keywords: Multinational Firms and Management; Currency Exchange Rate; Expansion; Credit Derivatives and Swaps; Financial Management; Investment Funds; Risk and Uncertainty; International Finance; Auto Industry

April 1990 (Revised January 1993)
Case

Ad Council's AIDS Campaign (A): Advertising Strategy

By: V. Kasturi Rangan and Janet Montgomery

Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make... View Details

Keywords: Advertising; Goals and Objectives; Social Marketing; Corporate Social Responsibility and Impact; Success; Problems and Challenges; Social Issues; Health Industry

19 Apr 2021
News

ESG And The Future Of Work: 3 Strategies Every Leader Should Know

Research Summary

Managing Experimentation, Prototyping and Learning in R&D/Innovation

By: Stefan H. Thomke

Please contact Professor Thomke for the most current description of his research on experimentation strategies and/or copies of research articles (published and working papers). View Details

May 2011
Background Note

Scale Effects, Network Effects, and Investment Strategy

By: Willy Shih

This technical note discusses scale economies, and direct and indirect network effects in the context of building better business models. Some of the great business disasters of the dot.com bubble were companies that scaled their infrastructure without working through... View Details

Keywords: Business Model; Investment; Price; Crisis Management; Network Effects; Multi-Sided Platforms; Strategy

July 2008
Case

Hilton Hotels: Brand Differentiation through Customer Relationship Management

By: Lynda M. Applegate, Gabriele Piccoli and Chekitan Dev

This case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM... View Details

Keywords: Customer Relationship Management; Marketing Strategy; Privatization; Performance Evaluation; Information Technology; Accommodations Industry

10 Jan 2007
HBS Case

The Challenge of Managing National Security

Associate Professor Jan Rivkin joined the HBS faculty in 1997 as a member of the Strategy Unit. His special area of interest is examining the interactions that occur between and across the various functional and product boundaries of the... View Details

Keywords: by Garry Emmons; Service

14 May 2021
News

4 Strategies to Simplify the Customer Journey

March 2021
Supplement

Artea (A), (B), (C), and (D): Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli

Power Point Supplement to Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on... View Details

Keywords: Targeted Advertising; Targeting; Algorithmic Data; Bias; A/B Testing; Experiment; Advertising; Gender; Race; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

2009
Working Paper

Regional Trade Integration and Multinational Firm Strategies

By: Pol Antras and C. Fritz Foley

This paper analyzes the effects of the formation of a regional trade agreement on the level and nature of multinational firm activity. We examine aggregate data that captures the response of U.S. multinational firms to the formation of the ASEAN free trade agreement.... View Details

Keywords: Trade; Foreign Direct Investment; Globalized Economies and Regions; Multinational Firms and Management; Growth and Development Strategy; Agreements and Arrangements; Southeast Asia; United States

SSRN

August 1996 (Revised October 1996)
Case

Howard, Shea & Chan Asset Management (A)

By: Benson P. Shapiro

A medium-sized investment management firm is attempting to decide whether to try to grow, and if so, how. It is a complicated decision because the managing partner and her colleagues have significantly different views. This case provides the background on the industry,... View Details

Keywords: Partners and Partnerships; Decision Making; Sales; Growth and Development Strategy; Financial Services Industry