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Show Results For
- All HBS Web
(934)
- News (136)
- Research (671)
- Events (5)
- Multimedia (8)
- Faculty Publications (449)
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- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
employees through the Balanced Scorecard). Customer measures for the strategy included share of market among consumers in the targeted segments and a mystery shopper score to capture whether the desired value proposition was being... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
supply chain (SC) industries (i.e., those that sell primarily to businesses or government) from business-to-consumer (B2C) industries (i.e., those that sell primarily to consumers). We find that the supply chain economy is a distinct and large View Details
Keywords: Dina Gerdeman
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
an account—the basis for most firms' segmentation schemes but too broad a unit of analysis for performance pricing purposes. Neither is a POB an order, which is the focus of sales efforts but is really an output of a POB situation. More... View Details
- 14 Feb 2017
- First Look
First Look at New Research: February 14
commercial product. Wanberg and his team narrowed down the relevant market to three main segments: creative professionals, working professionals, and students. However, these segments were seemingly at odds with each other in terms of... View Details
Keywords: Sean Silverthorne
- 18 Dec 2012
- First Look
First Look: December 18
develop new processes and priorities appropriate to the market segment needs, but he couldn't help but wonder whether it would continue as a stand-alone unit or he would need to reintegrate it into the mainline business. He also was... View Details
Keywords: Carmen Nobel
- 29 Jun 2007
- First Look
First Look: June 29, 2007
market consists of two customer segments with different preferences and is characterized by positive network effects. The commercial firm makes product and pricing decisions to maximize its profit. The open source developers make product... View Details
Keywords: Martha Lagace
- 01 May 2007
- First Look
First Look: May 1, 2007
strategic choices: geographic expansion, continued product innovation, serving MFIs outside of the OI network, and new distribution mechanisms to reach market segments beyond MFIs. Wholly owned by faith-based nonprofit OI, MIA must also... View Details
Keywords: Sean Silverthorne
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
forecasts. The company has over 50 enterprise customers and its tool reached a million people daily in 67 countries. The co-founders wrestle with which markets and customers to focus on given resource constraints. Should they focus on the current top View Details
Keywords: Dina Gerdeman
- 13 Oct 2015
- First Look
October 13, 2015
as continuous variables to represent customer segment and average daily room rate. The case contains tables showing the output of the regression model and compares the fit of the moving average and regression models. The case allows... View Details
- 29 Apr 2014
- First Look
First Look: April 29
Ullman? Can J.C. Penney get back on its feet? Purchase this case: http://hbr.org/product/j-c-penney-s-fair-and-square-strategy-c-back-to-the-future/an/514073-PDF-ENG Harvard Business School Case 514-057 Cancer Screening in Japan: Market Research and View Details
Keywords: Sean Silverthorne
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
Abstract—Executive development programs have entered a period of disruption catalyzed by the digitalization of content, connectivity, and communication and are driven by renewed demand for high-level executive and managerial skills. Unlike other View Details
Keywords: Dina Gerdeman
- 21 May 2013
- First Look
First Look: May 21
the implementation of energy efficiency measures, which create long-term financial and environmental benefits. With early success serving customers in the cold storage and industrial manufacturing sectors, the seven-year-old company must now decide whether to continue... View Details
Keywords: Sean Silverthorne
- March 2016
- Case
IC Group A/S
By: John R. Wells and Gabriel Ellsworth
IC Group owned several of Scandinavia's leading premium fashion brands. How should it respond to the decline of its primary wholesale distribution channels (independent fashion boutiques and department stores)? Should it open more physical stores or focus on... View Details
Keywords: IC Group; IC Companys; Carli Gry; InWear; Mads Ryder; Niels Martinsen; Premium Fashion; Fast Fashion; Business Units; Business Divisions; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Profit; Revenue; Multinational Firms and Management; Business History; Business or Company Management; Acquisition; Growth and Development Strategy; Brands and Branding; Distribution Channels; Organizational Design; Organizational Structure; Problems and Challenges; Strategy; Product Positioning; Competition; Competitive Strategy; Corporate Strategy; Vertical Integration; Segmentation; Web Sites; Apparel and Accessories Industry; Fashion Industry; Retail Industry; Scandinavia; Denmark; Sweden; Norway
Wells, John R., and Gabriel Ellsworth. "IC Group A/S." Harvard Business School Case 716-446, March 2016.
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
“Civic” of the private jet market). In 2015, the company’s HondaJet received FAA certification. The HondaJet is now the number one selling jet in the very light jet segment of the market, and the CEO of Honda Aircraft Corporation,... View Details
Keywords: Sean Silverthorne
- 13 Dec 2016
- First Look
December 13, 2016
to exert over the different segments of their production processes. We describe a property-rights model of firm boundary choices along the value chain that generalizes Antràs and Chor (2013). To assess the evidence, we construct... View Details
Keywords: Carmen Nobel
- 01 Apr 2014
- First Look
First Look: April 1
intermediary organizations. To test our theory, we examine every relationship between entrepreneurial firms and their venture capital investors in the minimally invasive surgical segment of the medical device industry over a 22-year... View Details
Keywords: Sean Silverthorne
- 31 Jul 2012
- First Look
First Look: July 31
venture capital would allow RTR to aggressively expand its inventory and customer acquisition efforts, in order serve a broader range of customer segments with a wider selection of products, (e.g., accessories, maternity wear). Purchase... View Details
Keywords: Carmen Nobel
- 21 Jun 2010
- Research & Ideas
Strategy and Execution for Emerging Markets
humility. Multinationals want to exploit the tremendous opportunities in emerging markets, but they need to carefully evaluate the extent to which they have the local knowledge and capacity to fully exploit those opportunities. Segmenting... View Details
Keywords: by Martha Lagace
- 19 Apr 2011
- First Look
First Look: April 19
the firm's predictions. Students develop programs to reduce churn post hoc and then reengineer the company's marketing, selling, and customer relationship management processes to manage churn proactively through market segmentation and... View Details
Keywords: Sean Silverthorne
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
(B2C) industries (i.e., those that sell primarily to consumers). We find that the supply chain economy is a distinct and large segment of the economy, with a mix of manufacturers and more importantly service providers. Supply chain... View Details