Science Business - Publications - Faculty & Research

12 May 2017
News

Why 'working mom' is a title that barely scratches the surface

22 Mar 2018
HBS Seminar

Daniela Saban, Stanford University

21 Jan 2021
Video

M. V. Subbiah

MV Subbiah, the Executive Chairman of the Murugappa Group, a large Indian business conglomerate, discusses the group’s AMM Foundation and its community initiatives that focuses primarily on small towns and villages. This includes the creation of four schools, the... View Details

Joshua D. Margolis

Joshua Margolis is James Dinan and Elizabeth Miller Professor of Business Administration and the Unit Head for the Organizational Behavior unit. He is also Faculty Chair of the Program for Leadership Development. His research and teaching revolve around leadership... View Details

Keywords: furniture; health care; insurance industry; nonprofit industry; pharmaceuticals

03 Jun 2022
Blog Post

HiHome Sweet HiHome

The story of HiHome is really the story of all the resources available to students at the Harvard John A. Paulson School of Engineering (SEAS). Co-founders James Parker and Tony Shu met at a SEAS event in 2019. Parker was in his first year of the MS/MBA: Engineering... View Details

28 Mar 2022
News

Legacy of Liberal Violence

John A. Quelch

John A. Quelch is Executive Vice Chancellor and Distinguished Professor of Social Science at Duke Kunshan University. He is also John DeButts Professor at Duke University's Fuqua School of Business. Between 2017 and 2023 he was the Leonard M. Miller University... View Details

Keywords: advertising; broadcasting; consumer products; e-commerce industry; fashion; fast food; federal government; financial services; food; food processing; health care; high technology; marketing industry; media

18 Apr 2013
News

Professors Discuss Meaning of Presidential Leadership

11 Jan 2017
News

How do we solve the crisis in cancer communication?

Shirley Huang

Shirley Huang is a doctoral student at the Technology & Operations Management Unit at Harvard Business School. Her research interests include data-driven decision making and human AI collaboration. Shirley graduated from Cornell University with a dual... View Details

Maria P. Roche

Maria Roche is an Assistant Professor in the Strategy Unit. She teaches the MBA elective Innovating at Scale and contributes to teaching in executive education programs. Her research examines how specialized knowledge is commercialized and how... View Details

Keywords: education industry; biotechnology; high technology

09 Jun 2020
News

In a Pandemic, What’s the Best Strategy for the Global Vaccine Alliance?

12 Nov 2014
News

Is outliving your savings a fate worse than death?

03 Feb 2015
News

What's missing in America's immigration debate

June 2025
Exercise

Full-Funnel Advertising on TikTok: An Experiment (Solution)

By: Jeremy Yang and Ayelet Israeli

TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details

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June 2025
Supplement

Full-Funnel Advertising on TikTok: An Experiment