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Show Results For
- All HBS Web
(4,206)
- People (5)
- News (747)
- Research (2,691)
- Events (20)
- Multimedia (48)
- Faculty Publications (1,850)
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- 06 Jul 2015
- News
Lights! Camera... Market!
says it continues to boost sales and awareness for Terra Chips, especially on social media. “These kinds of partnerships can really help you stand out in the marketplace,” says Simon. “But an independent film is risky. It just isn’t going... View Details
- 20 Feb 2014
- News
Managing the World’s Trouble Spots
their health and education programs. Goodwin’s days as a global citizen began in the air force. In his early years as a second lieutenant, during the mid-1990s, he worked in foreign military sales in Saudi Arabia, then in Colombia setting... View Details
Keywords: Jill Radsken
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
data freely available. There aren't many industries that publish sales numbers on a weekly basis, for everyone to see, but the movie industry does. And when I started to analyze the data, I realized that there are fundamental problems in... View Details
- 01 Sep 2004
- News
American Dream
passing motorists. Hustead acquired the T. rex, for example, to drive demand for the fossils, rocks, and dinosaur-related products for sale in the Wall Drug Mining Company, one of 21 separate retail departments that generate over $12... View Details
- 01 Dec 2007
- News
Lighten Up
established market channels. Many top-notch sales reps balked at taking on a new company that would compete with the brands they were used to selling. Similarly, many retail outlets weren’t interested in adding a new brand to their... View Details
- 01 Sep 2024
- News
Next Level
In 2017, Sarah Bond’s boss, Phil Spencer, the head of Xbox Gaming, warned her that working in the industry would be very difficult. Not just for the usual reasons that corporate America can be tough, but also because, as a Black woman in gaming—an industry with a... View Details
- 14 Nov 2019
- News
Keeping Red Lobster Fresh
bringing it back to profitability in 100 days. His next stop was Burger King, where he helped relaunch the brand and turnaround same store sales. Lopdrup first joined Red Lobster as president in 2004, and led a company that was facing slowing View Details
- 01 Apr 2001
- News
Student Conferences Tackle Business Issues
(MBA 1975), president of Women’s World Banking; Rena Clark (MBA 1990), chair and COO of QVS, Inc.; Judith R. Haberkorn (111th AMP), retired president of consumer sales and service at Verizon; Andrea Caren Silbert (MBA 1992), founder and... View Details
- 01 Sep 2005
- News
WATER Ltd.
General Electric and its CEO Jeff Immelt (MBA ’82). GE has announced its intention to reach $10 billion in water-business sales over the next decade. Worldwide, as water becomes increasingly precious, it is often predicted that more... View Details
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
demarcation. Now the workers are on the floor, delivering orders or helping customers with the new kiosks; Karavites has updated his employee training to include a focus on customer interaction. Average customer count is up at this location, he says, outpacing his... View Details
- 01 Oct 1998
- News
Andresen Becomes First European and First Exec. Ed. Graduate to Endow HBS Professorship
importance of respect and personal affection for one's business colleagues. In 1986, his trust in his own business partner was violated in an incident involving the sale of SABO stock without his knowledge or approval. Mindful of the key... View Details
- 01 Jun 2011
- News
The Best-Laid Plans
businesses create and post online video content. About a year later, the company shifted its focus to creating customized videos that target customers at different points in the sales cycle. Things were going quite well, Riesenfeld... View Details
- 01 Dec 1996
- News
Starting Up and Starting Over
Marshall took over in the early 1980s. Says Berg, "Considering OPMers' diversity - ages from 30 to 65, some with Ph.D.s, others without high-school diplomas, half from outside the United States, and in a wide variety of businesses ranging from $3 million to hundreds of... View Details
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
of the most important things Bill taught is that the source of your funding is often more important than the terms and conditions of the agreement," says James A. Goldstein (MBA '94), founder and sales and marketing vice president of... View Details
- 01 Mar 2011
- News
Making Their Way
Michael, another son, plans to attend upcoming programs. Concludes Chirchirillo, “With a strong team coming along for the future, and with over 50 percent return on equity and 17 percent increase in sales in 2010, I think we are moving in... View Details
- 01 Sep 2012
- News
On a Sound Track
office in China to manage sales and marketing. Our revenues have increased by more than 44 percent in the past year. So operationally, the business has changed a lot in a short period of time. What are some of the challenges that come... View Details
- 19 Sep 2012
- News
On a Sound Track
office in China to manage sales and marketing. Our revenues have increased by more than 44 percent in the past year. So operationally, the business has changed a lot in a short period of time. What are some of the challenges that come... View Details
- 01 Oct 1996
- News
Lasting Impressions
million per year in sales and employs more than 300 people. Holding 90 percent ownership of the company, he views it as "a family of entrepreneurs" but in recent years has also started a venture capital company that finances outside... View Details
Keywords: Deborah E. Blagg
- 01 Apr 2000
- News
Real World Issues Aired at Student Led Conferences
opening remarks from David Michael, vice president and director of BCG Hong Kong. After a keynote address by Andrew Miller, SVP of sales and marketing at China.com, attendees gathered for a plenary session on "The Next Frontier -- The... View Details
Keywords: Mary Ellen Gardner
- 01 Mar 2010
- News
Money Matters
underscores the critical importance of moving prospects successfully from online self-help information to offline consultation. “In India, you cannot build trust online,” says Varma. “You need to have a face-to-face interaction.” With their hybrid distribution and... View Details