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  • All HBS Web  (3,681)
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  • August 2014
  • Technical Note

Conjoint Analysis: A Do it Yourself Guide

By: Elie Ofek and Olivier Toubia
Conjoint Analysis has become one of the most commonly used quantitative market research methods. It has been successfully employed across a wide variety of industries to quantify consumer preferences for products and services. This technical note is intended to provide... View Details
Keywords: Market Research; Conjoint Analysis; Consumer Preferences; Segmentation; Product Development; Demand Measurement; Demand and Consumers; Analysis; Markets
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Ofek, Elie, and Olivier Toubia. "Conjoint Analysis: A Do it Yourself Guide." Harvard Business School Technical Note 515-024, August 2014.
  • June 2014
  • Case

Riverview Law: Applying Business Sense to the Legal Market

By: Heidi K. Gardner and Silvia Hodges Silverstein
Riverview Law, run like a business rather than a traditional law firm, wants to expand its unconventional concept from the UK to the US. The firm's approach includes performing all legal work for annual fixed-price contracts, using data and analytics to advise clients... View Details
Keywords: Strategy; Professional Services; Disruptive Innovation; Law Firms; Client Service; Culture; Recruiting; Management; Professional Services Firms; Business Model; Legal Services Industry; United Kingdom; United States
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Gardner, Heidi K., and Silvia Hodges Silverstein. "Riverview Law: Applying Business Sense to the Legal Market." Harvard Business School Case 414-079, June 2014.
  • 2013
  • Working Paper

Redrawing the Lines: Did Political Incumbents Influence Electoral Redistricting in the World's Largest Democracy?

By: Lakshmi Iyer and Maya Reddy
In 2008, the boundaries of national and state electoral constituencies in India were redrawn for the first time in three decades. We use detailed demographic and electoral data to construct measures of the extent of redistricting in a given constituency. We find the... View Details
Keywords: Political Elections; India
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Iyer, Lakshmi, and Maya Reddy. "Redrawing the Lines: Did Political Incumbents Influence Electoral Redistricting in the World's Largest Democracy?" Harvard Business School Working Paper, No. 14-051, December 2013.
  • 29 Mar 2021
  • News

Continuing employee development in the face of budget cuts

  • 12 Jan 2016
  • Video

The Schwartz Art Collection: Portal to the World

    William C. Vrattos

    Bill Vrattos is a Senior Lecturer at the Harvard Business School, where he teaches Investment Strategies, a course on public market investing in the elective curriculum. He also co-teaches Private Equity Projects and Ecosystems, where he mentors student groups on... View Details

    • 30 Mar 2021
    • Blog Post

    Africa Rising: Understanding Business, Entrepreneurship, and the Complexities of a Continent with Professor Hakeem Belo-Osagie

    Short Intensive Programs (SIPs) are courses that offer students a great opportunity to think about career choices, gain practical skills, and explore topics you might otherwise never get to study. These courses run for one week in January... View Details
    • January 2024 (Revised January 2025)
    • Case

    Colbún and Chile’s Energy Transition

    By: Forest Reinhardt, Jenyfeer Martinez Buitrago and Mariana Cal
    In May 2023, Colbún, Chile’s second-largest electricity generator, plans capacity expansions using renewable energy and storage. This strategy supports Chile’s commitment to carbon neutrality (also known as net zero emissions) by 2050. The case delves into the... View Details
    Keywords: Transition; Energy Generation; Renewable Energy; Climate Change; Investment; Governing Rules, Regulations, and Reforms; Infrastructure; Organizational Change and Adaptation; Expansion; Business Strategy; Energy Industry; Utilities Industry; Latin America; South America; Chile
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    Reinhardt, Forest, Jenyfeer Martinez Buitrago, and Mariana Cal. "Colbún and Chile's Energy Transition." Harvard Business School Case 724-026, January 2024. (Revised January 2025.)
    • Teaching

    Overview

    The Business of Aesthetics is a new course for second-year students who are considering careers in sectors and companies whose long-term financial value is built on their ability to deliver aesthetic value. Such companies are rewarded not only for eliciting a high... View Details
    • 22 Dec 2014
    • News

    The absolutely, positively best quotes of 2014

    • 08 Aug 2016
    • Working Paper Summaries

    The Unintended Consequences of the Zero Lower Bound Policy

    Keywords: by Marco Di Maggio and Marcin Kacperczyk; Banking
    • November 22, 2022
    • Article

    Why Startups Should Embrace Radical Transparency

    By: Jeffrey J. Bussgang
    After high-profile startup failures like FTX or Theranos, investors, employees, customers, and policymakers all ask what might have been done differently to ensure accountability and prevent mismanagement. But startup founders should join that list: It’s in their... View Details
    Keywords: Start-up; Business Startups; Entrepreneurial Finance; Corporate Accountability
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    Bussgang, Jeffrey J. "Why Startups Should Embrace Radical Transparency." Harvard Business Review (website) (November 22, 2022).
    • May 2016 (Revised April 2019)
    • Case

    Legendary Entertainment: Moneyball for Motion Pictures

    By: John A. Deighton and Leora Kornfeld
    Legendary, the Hollywood studio responsible for such hits as Jurassic World and The Dark Knight, decides to take the marketing of its films in-house, and to market them fan-by-fan. Owner Thomas Tull acquires the big-data-in-sports firm started by Matt Marolda and... View Details
    Keywords: "Marketing Analytics"; Marketing Strategy; Decision Making; Motion Pictures and Video Industry; Entertainment and Recreation Industry
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    Deighton, John A., and Leora Kornfeld. "Legendary Entertainment: Moneyball for Motion Pictures." Harvard Business School Case 516-117, May 2016. (Revised April 2019.)
    • February 2003 (Revised October 2004)
    • Background Note

    Antamini Simulation Model

    By: Peter Tufano
    Antamini is a simulation of the value of an investment project whose outcome is uncertain. This case describes the situation facing a natural resource firm as it contemplates bidding on a copper mine in Peru. The bidder faces uncertainties about the ore deposit size... View Details
    Keywords: Valuation; Auctions; Investment; Mining; Mining Industry; Peru
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    Tufano, Peter. "Antamini Simulation Model." Harvard Business School Background Note 203-083, February 2003. (Revised October 2004.)
    • February 2001
    • Case

    BarnesandNoble.com (C)

    By: Jeffrey F. Rayport, Dickson Louie and William A. Sahlman
    At the end of 1999, Steve Riggio, the vice chairman and acting CEO of barnesandnoble.com, wonders what his company should do next against Amazon.com, the online retailer who is the leading online book seller in the United States. While barnesandnoble.com has been... View Details
    Keywords: Competitive Strategy; Competitive Advantage; Internet and the Web; Diversification; Brands and Branding; Retail Industry
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    Rayport, Jeffrey F., Dickson Louie, and William A. Sahlman. "BarnesandNoble.com (C)." Harvard Business School Case 901-024, February 2001.
    • 21 Nov 2011
    • Lessons from the Classroom

    The New Challenge of Leading Financial Firms

    A worldwide economic crisis. Intense scrutiny from board members, customers, and government regulators. Expanding global markets. Public protests aimed squarely at your industry. Running a financial institution, never easy to begin with,... View Details
    Keywords: by Carmen Nobel; Financial Services
    • 24 Jan 2024
    • Op-Ed

    Why Boeing’s Problems with the 737 MAX Began More Than 25 Years Ago

    of retirement to replace Condit. Stonecipher, a General Electric (GE) alum, immediately set out to change Boeing’s culture, proclaiming, “When people say I changed the culture of Boeing, that was the intent, so that it is run like a... View Details
    Keywords: by Bill George; Air Transportation; Transportation; Aerospace
    • Web

    Faculty & Advisors | MBA

    way clinical trials bottlenecked the development of new treatments for patients, compelling him to start TrialSpark. TrialSpark is a tech-driven drug development company that can run higher quality clinical trials at a fraction of the... View Details
    • May 2016
    • Case

    The Inexorable Rise of Walmart? 1988—2016

    By: John R. Wells and Gabriel Ellsworth
    In October 2015, Walmart surprised investors by announcing that it expected flat sales growth for 2015 and growth of only 3% to 4% over the coming three years. Profits would also fall due to significant investments in people and technology. The company’s stock price... View Details
    Keywords: Asda; Costco; David Glass; Convenience Stores; Discount Retailing; Dollar Stores; Doug McMillon; E-commerce; Online Retail; General Merchandise; Grocery; Lee Scott; Mike Duke; Multichannel Retailing; Omnichannel; Neighborhood Market; Sam Walton; Sam's Club; Store Formats; Supercenter; Supermarket; Warehouse Clubs; Merchandising; Walmart; Wal-Mart; Globalized Firms and Management; Competitive Strategy; Corporate Strategy; Growth and Development Strategy; Business Units; Business Divisions; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Television Entertainment; Banks and Banking; Price; Profit; Revenue; Food; Global Range; Cross-Cultural and Cross-Border Issues; Global Strategy; Business History; Compensation and Benefits; Employees; Human Capital; Labor Unions; Wages; Business or Company Management; Goals and Objectives; Management Succession; Brands and Branding; Product Positioning; Distribution; Supply Chain; Supply Chain Management; Public Ownership; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Diversification; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Web; Web Sites; Retail Industry; Food and Beverage Industry; Distribution Industry; Banking Industry; United States; Arkansas; Bentonville
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    Wells, John R., and Gabriel Ellsworth. "The Inexorable Rise of Walmart? 1988—2016." Harvard Business School Case 716-426, May 2016.
    • February 1989 (Revised November 1991)
    • Case

    Science Technology Co.--1985

    By: Thomas R. Piper
    The CEO of a U.S. electronics firm is assessing the financial forecasts and the financing plan prepared by the chief financial officer. Given the cyclicality of the industry and the volatility of the firm's performance, the CEO is unsure as to the usefulness of... View Details
    Keywords: Risk and Uncertainty; Change Management; Industry Growth; Forecasting and Prediction; Financial Strategy; Volatility; Electronics Industry
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    Piper, Thomas R. "Science Technology Co.--1985." Harvard Business School Case 289-040, February 1989. (Revised November 1991.)
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