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  • 18 Oct 2016
  • First Look

October 18, 2016

the insights it provides. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51754 2016 Journal of Marketing Research 'Be Careless with That!' Availability of Product Upgrades Increases... View Details
Keywords: Sean Silverthorne

    Benson P. Shapiro

    Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details

    Keywords: beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products
    • 19 Apr 2016
    • Blog Post

    First Minutes are Critical in New-Employee Orientation

    HBS Career & Professional Development (CPD) is sharing Working Knowledge articles to further educate our recruiting partners about best practices in human resources. Employee orientation programs ought to be less about the company and more about the employee,... View Details
    Keywords: All Industries

      Joseph B. Fuller

      Joseph Fuller is a Professor of Management Practice in General Management and Entrepreneurship. He founded and co-leads the school’s project, Managing the Future of Work, as well as the Harvard Project on the Workforce. He currently leads the FIELD Global Capstone... View Details

      • 03 Mar 2023
      • Research & Ideas

      When Showing Know-How Backfires for Women Managers

      Most of us would like to impress the people we work with. But new research from Harvard Business School Assistant Professor Alexandra Feldberg finds that, for women managers, this aspiration can undermine performance. Feldberg discovered... View Details
      Keywords: by Kara Baskin; Consumer Products; Consumer Products
      • 30 Jan 2020
      • Research & Ideas

      The Upside of Highlighting a Product's Downsides

      When booking an international flight, the choice often comes down to “expensive but direct” or “cheap with connections.” But what if an airline warned customers that the direct flight was frequently delayed? Would customers appreciate knowing that they might spend more... View Details
      Keywords: by Danielle Kost
      • 19 Dec 2022
      • Research & Ideas

      The 10 Most Popular Articles of 2022

      Will They Ever Return to Normal? Research by Alberto Cavallo probes the complex interplay of product shortages, prices, and inflation. Feeling Seen: What to Say When Your Employees Are Not OK Managers who... View Details
      Keywords: by Danielle Kost
      • 11 Jan 2021
      • Research & Ideas

      Is A/B Testing Effective? Evidence from 35,000 Startups

      to itself before and after the testing software was implemented, the researchers mitigated the potential for selection bias in their sample—the possibility that companies opting to A/B test are inherently better, for example. To determine... View Details
      Keywords: by Kristen Senz
      • 16 Oct 2017
      • Research & Ideas

      The Most Successful Startups Have Hands-On Founders

      how these management skills can be acquired through peer networks, the researchers partnered with the Indian Software Product Industry Roundtable (iSPIRIT), a think tank that promotes the growth of Indian... View Details
      Keywords: by Dina Gerdeman
      • 07 Apr 2022
      • Research & Ideas

      Giving Back: Consumers Care More About How Companies Donate Than How Much

      seems like a sizable portion of the firm’s earnings. In fact, consumers favor brands that seem to be giving a larger cut of their profits, even if the total dollar amount is lower compared to brands that give a smaller proportion of profits but larger total dollar... View Details
      Keywords: by Pamela Reynolds
      • November 1982 (Revised November 1984)
      • Case

      Information Resources, Inc. (A)

      Information Resources, Inc. (IRI) is a small but rapidly growing marketing research firm. IRI's major product, BehaviorScan, provides the most completely controllable and measurable marketing program testing facility in the world. It includes UPC electronic scanning at... View Details
      Keywords: Product Development; Product Marketing
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      • March 17, 2017
      • Article

      How Economics Can Shape Precision Medicines

      By: Ariel Dora Stern, Brian M. Alexander and Amitabh Chandra
      Many public and private efforts in coming years will focus on research in precision medicine, developing biomarkers to indicate which patients are likely to benefit from a certain treatment so that others can be spared the cost—financial and physical—of being treated... View Details
      Keywords: Health Care and Treatment; Research; Economics; Motivation and Incentives
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      • November 2014
      • Case

      Napalm: From Soldiers Field to Trang Bang

      By: Tom Nicholas and Jonas Peter Akins
      Napalm is one of the most destructive weapons ever to be invented. Yet, at its original inception it was nothing more than a technical challenge, and it was never intended to be used in indiscriminate antipersonnel warfare. The pathway of its development by a Harvard... View Details
      Keywords: Moral Sensibility; War; Chemicals; Research and Development; Chemical Industry; Viet Nam; Cambridge; United States
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      • 2014
      • Chapter

      Customer Experience and Service Design

      By: Uday S. Karmarkar and Uma R. Karmarkar
      While services already dominate economic activity in all major economies in the world, there has been curiously little investigation into many aspects of service management. For example, while product design and development have received a great deal of attention, the... View Details
      Keywords: Service Design; Service Management; Product Design; Service Operations; Customer Satisfaction; Service Industry
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      • 16 Jan 2014
      • News

      Even Sony's Playstation Now Can't Kill Retro Video Games

      • 2008
      • Simulation

      Strategic Innovation Simulation: Back Bay Battery

      By: Willy C. Shih and Clayton Christensen
      This online simulation allows students to play the role of a business unit manager at Back Bay Battery Company who faces the dilemma of balancing a portfolio of investment strategies across products in the rechargeable battery space. Players have to manage R&D... View Details
      Keywords: Competitive Strategy; Disruptive Innovation; Growth and Development Strategy; Innovation and Management; Investment; Product Development; Research and Development; Battery Industry
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      • 17 Jan 2018
      • Research & Ideas

      If the CEO’s High Salary Isn't Justified to Employees, Firm Performance May Suffer

      when they pay their workers fairly—and struggle when they don’t, the research suggests. Resentment leads to employee backlash Rouen’s research findings add a layer of understanding to previous studies on the... View Details
      Keywords: by Dina Gerdeman
      • 02 Jul 2018
      • Research & Ideas

      Corporate Tax Cuts Don't Increase Middle Class Incomes

      average, for more than 10 percent of the meteoric growth in inequality in the last 20 years. Wages remain static despite tax cuts Wage data gleaned from their research shows marked differences for those making less than $200,000 and those... View Details
      Keywords: by Roberta Holland
      • 06 Jun 2021
      • News

      Did You Know? Rainy Days Are Great For Your Productivity, Says Study

      • 10 Feb 2021
      • Research & Ideas

      Has #MeToo Changed How Hollywood Hires?

      writers with female writers with similar experience levels. When women are the decision makers Since production teams with female producers are doing most of that hiring of other women, the research points... View Details
      Keywords: by Rachel Layne; Media & Broadcasting