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  • May 2021 (Revised May 2022)
  • Supplement

Odebrecht's 'Transformation Journey' (B)

By: Lynn S. Paine, Ruth Costas and Pedro Levindo
The case describes the changes in Odebrecht’s board of directors while the company had to file for court-supervised reorganization and cope with an ongoing feud within its founding family, and the new challenges that the Group’s leadership has to face. The changes in... View Details
Keywords: Corporate Misconduct; Corporate Governance; Crisis Management; Organizational Change and Adaptation; Reputation; Mission and Purpose; Business and Government Relations; Engineering; Family Business; Emerging Markets; Construction Industry; Brazil; Latin America
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Paine, Lynn S., Ruth Costas, and Pedro Levindo. "Odebrecht's 'Transformation Journey' (B)." Harvard Business School Supplement 321-093, May 2021. (Revised May 2022.)
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

performed by less-savvy winemakers created a negative reputation for organic wine, which proved a challenge to overcome. Early organic winemakers were often derided for their efforts, as conventional winemakers felt threatened by their... View Details
Keywords: Carmen Nobel
  • 25 Feb 2014
  • First Look

First Look: February 25

find no evidence that directors lose seats on other boards, a proxy for reputational consequences, as a result of shareholder activism. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=46376 The Impact of Corporate... View Details
Keywords: Sean Silverthorne
  • 20 Aug 2007
  • Research & Ideas

HBS Cases: Using Investor Relations Proactively

reputation over time. Second, it is consistent in always delivering the same message. Third, it distinguishes between the company's performance and the impact of a changed environment by highlighting the indicators that are under its... View Details
Keywords: by Martha Lagace; Energy; Utilities
  • January 2024
  • Teaching Note

Frank Cornelissen: The Great Sulfite Debate (A) & (B)

By: Tiona Zuzul
Teaching Note for HBS Case Nos. 724-391 and 724-398. In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between... View Details
Keywords: Budgets and Budgeting; Business Earnings; Agribusiness; Plant-Based Agribusiness; Family Business; For-Profit Firms; Small Business; Change Management; Transition; Communication Strategy; Decision Making; Cost vs Benefits; Financial Management; Financial Strategy; Profit; Revenue; Spending; Globalization; Global Strategy; Goods and Commodities; Innovation Strategy; Crisis Management; Goals and Objectives; Growth Management; Success; Strategic Planning; Problems and Challenges; Risk and Uncertainty; Cognition and Thinking; Reputation; Strategy; Adaptation; Expansion; Mission and Purpose; Values and Beliefs; Food and Beverage Industry; Europe; Italy
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Zuzul, Tiona. "Frank Cornelissen: The Great Sulfite Debate (A) & (B)." Harvard Business School Teaching Note 724-458, January 2024.
  • 2016
  • Working Paper

Signaling without Certification: The Critical Role of Civil Society Scrutiny

By: Susan A. Kayser, John W. Maxwell and Michael W. Toffel
In response to stakeholders' growing concerns, companies are joining voluntary environmental programs to signal their superior environmental management capabilities. In contrast to the literature's focus on certification programs that require a third-party audit, we... View Details
Keywords: United Nations; Labor Standards; Supplier Relationship; Procurement; Sustainability; Sustainability Management; Quality And Safety; Risk; Globalization; Globalized Markets and Industries; Governance; Working Conditions; Supply Chain Management; Supply Chain; Corporate Social Responsibility and Impact; Quality; Risk and Uncertainty; Safety; Reputation
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Kayser, Susan A., John W. Maxwell, and Michael W. Toffel. "Signaling without Certification: The Critical Role of Civil Society Scrutiny." Harvard Business School Working Paper, No. 15-009, August 2014. (Revised July 2016.)
  • January 2024
  • Supplement

Frank Cornelissen: The Great Sulfite Debate (B)

By: Tiona Zuzul and Susan Pinckney
In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between staying true to the tenets of the natural wine... View Details
Keywords: Budgets and Budgeting; Business Earnings; Plant-Based Agribusiness; Business Startups; Family Business; For-Profit Firms; Small Business; Change Management; Transition; Communication; Cost vs Benefits; Decisions; Entrepreneurship; Environmental Sustainability; Values and Beliefs; Financial Management; Financial Strategy; Profit; Revenue; Spending; Global Strategy; Goods and Commodities; Innovation Strategy; Crisis Management; Goals and Objectives; Growth Management; Success; Strategic Planning; Problems and Challenges; Risk and Uncertainty; Cognition and Thinking; Reputation; Adoption; Expansion; Weather; Mission and Purpose; Food and Beverage Industry; Agriculture and Agribusiness Industry; Europe; Italy
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Zuzul, Tiona, and Susan Pinckney. "Frank Cornelissen: The Great Sulfite Debate (B)." Harvard Business School Supplement 724-398, January 2024.
  • January 2023
  • Case

Natura: Weathering the Pandemic at Brazil's Cosmetic Giant

By: Brian Trelstad, Pedro Levindo and Carla Larangeira
Brazil's Natura, a multi-brand cosmetics group, has taken several measures to safeguard the livelihoods of its thousands of employees and millions of sales representatives during the COVID-19 health and economic crisis. The company has also made strides in its efforts... View Details
Keywords: COVID-19 Pandemic; ESG Reporting; Acquisition; Customer Focus and Relationships; Decision Making; Social Entrepreneurship; Environmental Sustainability; Environmental Management; Climate Change; Ethics; Moral Sensibility; Values and Beliefs; Global Strategy; Corporate Governance; Health Pandemics; Human Resources; Human Capital; Crisis Management; Growth and Development Strategy; Marketing; Distribution Channels; Supply Chain; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Culture; Customer Ownership; Relationships; Business and Community Relations; Business and Stakeholder Relations; Networks; Partners and Partnerships; Science-Based Business; Reputation; Human Needs; Social Issues; Strategy; Equality and Inequality; Beauty and Cosmetics Industry; Brazil; Latin America
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Trelstad, Brian, Pedro Levindo, and Carla Larangeira. "Natura: Weathering the Pandemic at Brazil's Cosmetic Giant." Harvard Business School Case 323-065, January 2023.
  • 18 Apr 2005
  • Lessons from the Classroom

NFL Players Touch Down at HBS

your time to assess options before making commitments. After all, the professor told the players, if a deal you are involved in goes badly, it's your name that will be on the front page and your reputation that is put at risk. Faculty... View Details
Keywords: by Sean Silverthorne; Sports
  • 16 Sep 2014
  • First Look

First Look: September 16

Monitors: How Social Factors Influence Supply Chain Auditors By: Short, Jodi L., Michael W. Toffel, and Andrea Hugill Abstract—Outsourcing firms increasingly rely on social auditors to provide strategic information about the conduct of their suppliers to manage the... View Details
Keywords: Sean Silverthorne
  • 13 Oct 2010
  • First Look

First Look: October 13, 2010

that confidence in your proposal dies. Fearmongering: Critics catalyze irrational anxieties about your idea. Character assassination: They slam your reputation and credibility. Smart, practical, and filled with useful advice, Buy-In... View Details
Keywords: Sean Silverthorne
  • 10 Nov 2014
  • HBS Case

How Restaurants in Lima and Copenhagen Became Best in the World

of that dilemma with franchises? Keinan: The fact that he has different brands allows him a lot of freedom. He can have the high-end brand that gets him the Michelin stars and is on the list of [the world's] 50 best restaurants, so he gets his View Details
Keywords: by Michael Blanding; Food & Beverage
  • 16 Jul 2013
  • First Look

First Look: July 16

different organizations, areas of expertise, and countries in an extraordinary mission that overcame impossible odds. Publisher's link: http://hbr.org/2013/07/leadership-lessons-from-the-chilean-mine-rescue/ar/1 2013 pub Reputational... View Details
Keywords: Anna Secino
  • 02 Aug 2016
  • First Look

August 2, 2016

families and in the asset management industry in general, as well as decline in capital of issuers borrowing from money funds. Incentives for Prosocial Behavior: The Role of Reputations By: Exley, Christine L. Abstract—Do monetary... View Details
Keywords: Sean Silverthorne
  • October 2024 (Revised January 2025)
  • Case

Citizens of the World: The International Legacy of Gloria von Thurn und Taxis

By: Lauren Cohen, Maximilian Form and Sophia Pan
When her husband passed away and inheritance taxes struck, Princess Gloria von Thurn und Taxis took decisive action to preserve her family’s fortune and legacy. The Thurn und Taxis family, one of Europe’s oldest aristocratic dynasties, had built their wealth through... View Details
Keywords: Family Office; Real Estate; Legacy; International Business; Family Business; Economy; Macroeconomics; Financial Crisis; Financial Liquidity; Investment; Global Strategy; Reputation; Diversification; Wealth; Taxation; Germany
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Cohen, Lauren, Maximilian Form, and Sophia Pan. "Citizens of the World: The International Legacy of Gloria von Thurn und Taxis." Harvard Business School Case 225-038, October 2024. (Revised January 2025.)
  • 23 Dec 2002
  • Research & Ideas

Partnering and the Balanced Scorecard

with these authorities and legislatures. Companies whose operations entail environmental, health, and safety (EHS) risks need to comply with regulations in the nations and communities in which they operate. Beyond compliance, they may seek to achieve a View Details
Keywords: by Robert S. Kaplan & David P. Norton
  • 08 Oct 2021
  • Research & Ideas

How Newspaper Closures Open the Door to Corporate Crime

reputational costs. Saving local newspapers isn’t Heese’s specialty, but he points to a recent trend of hedge funds buying up distressed local media outlets as having the potential to stabilize the market and resurrect local news. And... View Details
Keywords: by Avery Forman
  • 22 Jun 2021
  • Research & Ideas

The COVID-19 Mutiny: When Teams Leave and Take Their Clients

get rougher or just wildly different. Is this team really an investment? How could you redeploy them if circumstances change? Retention: Congratulations, you’re OldCo now! You will face all the challenges of retaining a team that knows it can move successfully, plus... View Details
Keywords: by Robin Abrahams, Boris Groysberg, and Steven L. Manchel
  • 08 Dec 2015
  • First Look

December 8, 2015

https://www.hbs.edu/faculty/Pages/item.aspx?num=39914 Incentives for Prosocial Behavior: The Role of Reputations By: Exley, Christine L. Abstract—Do monetary incentives encourage volunteering? Or, do they introduce a "greedy"... View Details
Keywords: Sean Silverthorne
  • 14 Jun 2016
  • First Look

June 14, 2016

of the Private Capital Research Institute By: Lerner, Josh, and Leslie Jeng Abstract—Private markets are becoming an increasingly important way of financing rapidly growing and mature firms, and private investors are reputed to have... View Details
Keywords: Sean Silverthorne
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