Publications

February 2014
Article

Developing a System to Track Meaningful Outcome Measures in Head and Neck Cancer Treatment

By: Ronald S. Walters, Heidi W. Albright, Randal S. Weber, Thomas W. Feeley, Ehab Y. Hanna, Scott B. Cantor, Carol M. Lewis and Thomas W. Burke

The health care industry, including consumers, providers, and payers of health care, recognize the importance of developing meaningful, patient-centered measures. This article describes our experience using an existing electronic medical record largely based on free... View Details

Keywords: Cancer Treatment; Cancer Care In The U.S.; Outcomes Measurement; Health Care and Treatment; Measurement and Metrics; Health Industry; North and Central America

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2009
Working Paper

Don't Just Survive - Thrive: Leading Innovation in Good Times and Bad

By: Lynda M. Applegate and J. Bruce Harreld

Battered by contracting markets and frozen credit, many businesses today are fighting for survival. Indeed, the current global financial crisis provides a mandate for restructuring. But survival is not the end goal. In fact, cost cutting and restructuring are simply... View Details

Keywords: Organizational Change and Adaptation; Risk Management; Leading Change; Innovation and Management; Crisis Management; Growth and Development Strategy

28 Jan 2019
Research & Ideas

Forget Cash. Here Are Better Ways to Motivate Employees

programs for employees whatsoever, so employers need to catch up,” Whillans says. Companies with strong recognition programs enjoy increased productivity, lower job turnover, and greater returns on investment than other companies in the same industries. Whillans View Details

Keywords: by Dina Gerdeman

20 Nov 2012
First Look

First Look: November 20

advertising agency services and the slow pace of change over several decades. We model an agency's decision as a tradeoff between the fixed cost to the advertiser of establishing a relationship with an agency and pecuniary economies of... View Details

Keywords: Sean Silverthorne

December 2022
Case

To Feed the Planet: Juan Luciano at ADM

By: Joshua D. Margolis, David E. Bell, Damien McLoughlin, Stacy Straaberg and James Weber

In December 2022, Juan Luciano, Chairman and CEO of agribusiness and nutrition giant ADM, considered the next phase of the historic company’s future. Beginning in 2011 when he joined as COO and moving into his tenure as CEO in 2015, Luciano led a transformation of ADM... View Details

June 2025
Article

Riding the Passion Wave or Fighting to Stay Afloat? A Theory of Differentiated Passion Contagion

By: Emma Frank, Kai Krautter, Wen Wu and Jon M. Jachimowicz

Prior research suggests that employees benefit from highly passionate teammates because passion spreads easily from one employee to the next. We develop theory to propose that life in high-passion teams may not be as uniformly advantageous as previously assumed. We... View Details

Keywords: Passion; Emotional Contagion; Emotions; Groups and Teams; Employees; Power and Influence; Performance Improvement

2019
Article

An Empirical Study of Rich Subgroup Fairness for Machine Learning

By: Michael J Kearns, Seth Neel, Aaron Leon Roth and Zhiwei Steven Wu

Kearns et al. [2018] recently proposed a notion of rich subgroup fairness intended to bridge the gap between statistical and individual notions of fairness. Rich subgroup fairness picks a statistical fairness constraint (say, equalizing false positive rates across... View Details

Keywords: Machine Learning; Fairness; AI and Machine Learning

November 2015 (Revised February 2016)
Case

Allianz Turkey: Focus on the Customer (A)

By: W. Earl Sasser and Gamze Yucaoglu

At the age of 39, Solmaz Altın took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost... View Details

Keywords: Service Excellence; Customer Experience; Customer Service; Emerging Market; Customer Focus; Net Promoter Score; Customer Relationship Management; Competition; Leading Change; Service Operations; Emerging Markets; Customer Satisfaction; Insurance Industry; Turkey

June 2012
Article

Pricing to Create Shared Value

By: Marco Bertini and John T. Gourville

Many companies are in competition with their customers to extract as much value as possible from every transaction. Pricing is their weapon of choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that... View Details

Keywords: Pricing; Marketing Strategy; Price; Customer Focus and Relationships; Customer Relationship Management; Value Creation; Fairness

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17 Jan 2024
HBS Case

Psychological Pricing Tactics to Fight the Inflation Blues

Many consumers recovering from the worst inflation in 40 years continue to closely watch their spending—they want to know that every expense is worth it. Now companies must confront a major challenge: gauging how much, if any, of their own higher View Details

Keywords: by Jay Fitzgerald; Consumer Products; Retail

29 Jul 2019
Research & Ideas

How Companies Benefit When Employees Work Remotely

workers temporal flexibility, ‘work from anywhere’ goes a step further and provides both temporal and geographic flexibility,” says Choudhury, who co-authored the paper, (Live and) Work from Anywhere: Geographic Flexibility and... View Details

Keywords: by Kristen Senz

26 Aug 2002
Research & Ideas

High-Stakes Decision Making: The Lessons of Mount Everest

the Everest case provides a framework for understanding, diagnosing, and preventing serious failures in many types of organizations. However, it also has important implications for how leaders can shape and direct the processes through... View Details

Keywords: by Michael A. Roberto

February 2011 (Revised September 2013)
Case

Sarvajal: Water for All

By: John D. Macomber and Mona Sinha

Entrepreneur wrestles with business model using SMS and RFID technology, franchising, and leasing to rapidly grow off-the-grid water purification business without subsidies. The company seeks to provide potable water services to rural and urban India where the public... View Details

Keywords: Business Subsidiaries; Business Model; Communication Technology; Private Sector; Social Entrepreneurship; Cost Management; Rural Scope; Emerging Markets; Infrastructure; Problems and Challenges; Information Infrastructure; India

08 Jun 2011
Lessons from the Classroom

Twenty-first Century Skill: Trading Carbon Credits

says Coles, who has used the simulation in the elective course Managing Networked Businesses and the doctoral course Market Design. "The goal was to provide a classroom experience that would allow students to really see the impact of... View Details

Keywords: by Julia Hanna; Energy; Utilities

November 2015 (Revised February 2016)
Supplement

Allianz Turkey: Focus on the Customer (B)

By: W. Earl Sasser and Gamze Yucaoglu

At the age of 39, Solmaz Altın took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost... View Details

Keywords: Service Excellence; Customer Experience; Customer Service; Emerging Market; Customer Focus; Net Promoter Score; Customer Relationship Management; Competition; Leading Change; Service Operations; Emerging Markets; Customer Satisfaction; Insurance Industry; Turkey