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Show Results For
- All HBS Web
(2,922)
- People (4)
- News (676)
- Research (1,693)
- Events (21)
- Multimedia (31)
- Faculty Publications (979)
- December 2014
- Supplement
Aspen Skiing Company Video Supplement
Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities... View Details
Keywords: Conflict of Interests; Climate Change; Supply Chain Management; Corporate Social Responsibility and Impact; Environmental Sustainability; Tourism Industry; Entertainment and Recreation Industry; Aspen
Toffel, Michael W. "Aspen Skiing Company Video Supplement." Harvard Business School Multimedia/Video Supplement 615-704, December 2014.
- March 2020
- Technical Note
Influencer Marketing
By: Jill Avery and Ayelet Israeli
Despite a heavy barrage of advertising, most consumers declare that their purchases are most influenced by the experiences, advice, and recommendations of others, and not by marketers. Interpersonal communication between and among consumers serves as a potent path for... View Details
Keywords: Influencers; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Media and Broadcasting Industry; Advertising Industry; Consumer Products Industry
Avery, Jill, and Ayelet Israeli. "Influencer Marketing." Harvard Business School Technical Note 520-075, March 2020.
- February 2017 (Revised January 2018)
- Case
Womenomics in Japan
By: Boris Groysberg, Mayuka Yamazaki, Nobuo Sato and David Lane
This case profiles Prime Minister Shinzo Abe's vigorous attempts to revive Japan's economy, specifically by advocating for a larger role for women in the economy—not as a matter of social policy or gender equity per se, but as an essential element of any solution to... View Details
Keywords: Gender Equality; Japan; Leadership; Government-business Relations; Shinzo Abe; Economic Growth; Aging Society; Womenomics; Abenomics; Labor Market Discrimination; Workplace Culture; Women And Leadership; Change Management; Leading Change; Gender; Business and Government Relations; Growth and Development; Employment; Working Conditions
Groysberg, Boris, Mayuka Yamazaki, Nobuo Sato, and David Lane. "Womenomics in Japan." Harvard Business School Case 417-002, February 2017. (Revised January 2018.)
- April 2018
- Case
The Bayer - Monsanto Merger: GMOs and 'Science for a Better Life'
By: Martha J. Crawford and James Barnett
This case allows students to explore the economic, ethical and legal challenges faced by agri-business companies, after several decades of promoting and selling Genetically Modified (GM) crops. Starting in the 1980s, the widespread introduction of GM crops was... View Details
Keywords: Merger; Acquisition; GMO; Genetically Modified Crops; Neonics; Pesticides; Crop Seeds; EU; Mergers and Acquisitions; Agribusiness; Genetics; Natural Environment; Corporate Social Responsibility and Impact; Governing Rules, Regulations, and Reforms; Consolidation; Agriculture and Agribusiness Industry; Europe; United States
- May 2021
- Supplement
Career at a Crossroads? (B)
By: James K. Sebenius and Alex Green
A career professional at a major consumer goods company, Kym Lew Nelson is hoping to negotiate a promotion to vice president, which would make her one of the senior-most African American women in the organization. But when Nelson’s white German boss arrives in the... View Details
Sebenius, James K., and Alex Green. "Career at a Crossroads? (B)." Harvard Business School Supplement 921-019, May 2021.
- September 2010 (Revised April 2017)
- Case
Aspen Skiing Company (A)
By: Michael W. Toffel and Stephanie van Sice
Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities... View Details
Keywords: Governing Rules, Regulations, and Reforms; Supply Chain Management; Corporate Social Responsibility and Impact; Business and Government Relations; Business and Stakeholder Relations; Environmental Sustainability; Climate Change; Entertainment and Recreation Industry; Aspen
Toffel, Michael W., and Stephanie van Sice. "Aspen Skiing Company (A)." Harvard Business School Case 611-002, September 2010. (Revised April 2017.)
- 2009
- Chapter
Government as Risk Manager
By: Tom Baker and David Moss
We explain the four basic ways to manage risk: prevention, risk shifting, risk spreading, and loss control. We set out five principles of effective government risk management gleaned from extensive historical study: (1) link responsibility and control, (2) manage moral... View Details
Baker, Tom, and David Moss. "Government as Risk Manager." Chap. 4 in New Perspectives on Regulation, edited by David Moss and John Cisternino, 87–109. Cambridge, MA: Tobin Project, 2009.
- 11 Sep 2013
- News
Employers’ blind spot that causes hiring mistakes
- 16 Nov 2016
- News
Is Your Company Committed to Being "Healthy"?
- March 2022
- Case
In Data We Trust: Be Mobile Africa and Furthering Financial Inclusion Across the African Continent
By: Lauren Cohen, Grace Headinger and Pierre Marchesseault
To Cédric Jeannot, leveraging technology to promote financial inclusion was personal. After no established financial institution would accept his technology platform to lower transaction costs for free, Jeannot launched FinTech company Be Mobile Africa in May 2020.... View Details
Keywords: Finance; Fintech; Emerging Market; Fundraising; Financial Inclusion; Strategy; Expansion; Management; Entrepreneurship; Personal Finance; Corporate Social Responsibility and Impact; Growth and Development Strategy; Financial Services Industry; Banking Industry; Africa; Togo; Nigeria; Ghana
Cohen, Lauren, Grace Headinger, and Pierre Marchesseault. "In Data We Trust: Be Mobile Africa and Furthering Financial Inclusion Across the African Continent." Harvard Business School Case 222-073, March 2022.
- 10 Aug 2020
- Blog Post
HBS Summer Fellows Focus on Racial Equity and Justice
The HBS Social Enterprise Initiative aims to educate, support, and inspire leaders to tackle society’s toughest challenges and make a difference in the world. We are committed to the fight for racial justice and to promoting diversity and... View Details
- 2021
- Working Paper
First Law of Motion: Influencer Video Advertising on TikTok
By: Jeremy Yang, Juanjuan Zhang and Yuhan Zhang
This paper engineers an intuitive feature that is predictive of the causal effect of influencer video advertising on product sales. We propose the concept of m-score, a summary statistic that captures the extent to which a product is advertised in the most engaging... View Details
Keywords: Influencer Advertising; Video Advertising; Computer Vision; Machine Learning; Advertising; Online Technology
Yang, Jeremy, Juanjuan Zhang, and Yuhan Zhang. "First Law of Motion: Influencer Video Advertising on TikTok." Working Paper, March 2021.
- June 2018
- Article
The Power of Workplace Rewards: Using Self-Determination Theory to Understand Why Reward Satisfaction Matters for Workers Around the World
By: Anais Thibault Landry and A.V. Whillans
How can workplace rewards promote employee well-being and engagement? To answer these questions, we utilized self-determination theory to examine whether reward satisfaction predicted employee well-being, job satisfaction, intrinsic motivation, and affective... View Details
Keywords: Workplace; Rewards; Motivation; Employees; Satisfaction; Motivation and Incentives; Welfare
Landry, Anais Thibault, and A.V. Whillans. "The Power of Workplace Rewards: Using Self-Determination Theory to Understand Why Reward Satisfaction Matters for Workers Around the World." Compensation & Benefits Review 50, no. 3 (June 2018): 123–148.
- June 2018
- Article
Video Content Marketing: The Making of Clips
By: Xuan Liu, Savannah Wei Shi, Thales S. Teixeira and Michel Wedel
Consumers have an increasingly wide variety of options available to entertain themselves. This poses a challenge for content aggregators who want to effectively promote their video content online through original trailers of movies, sitcoms, and video games. Marketers... View Details
Keywords: Film Entertainment; Marketing; Digital Marketing; Performance Effectiveness; Performance Improvement
Liu, Xuan, Savannah Wei Shi, Thales S. Teixeira, and Michel Wedel. "Video Content Marketing: The Making of Clips." Journal of Marketing 82, no. 4 (July 2018): 86–101.
- Aug 2017
- Conference Presentation
To Highlight or Downplay Differences? A Threat-Matching Model for Crafting Diversity Approaches
By: J. Lees and E. Apfelbaum
We integrate organizational and psychological scholarship to devise the threat matching model, a contingency theory that illustrates when, how, and which diversity approaches—frameworks leaders provide employees to understand and respond to diversity—promote... View Details
Keywords: Race And Ethnicity; Inclusion; Diversity; Gender; Race; Ethnicity; Equality and Inequality; Leadership
- 2014
- Working Paper
The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It
By: Thales S. Teixeira
Attention is a necessary ingredient for effective advertising. The market for consumer attention (or "eyeballs") has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to waste... View Details
Teixeira, Thales S. "The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It." Harvard Business School Working Paper, No. 14-055, January 2014.
- July 2020 (Revised March 2021)
- Case
Board Diversity at Amazon (A)
By: Aiyesha Dey and Anu Atluru
The case revolves around the decisions that the board of directors of ecommerce giant Amazon would need to make in response to the controversial letter that activist shareholder CtW investment group sent to Amazon’s shareholders, urging them to vote in favor of a... View Details
Keywords: Board Of Directors; Boards; Governing and Advisory Boards; Diversity; Gender; Race; United States
Dey, Aiyesha, and Anu Atluru. "Board Diversity at Amazon (A)." Harvard Business School Case 121-012, July 2020. (Revised March 2021.)
- 2007
- Book
The CEO Within: Why Inside Outsiders Are the Key to Succession Planning
By: Joseph L. Bower
With rising CEO turnover, companies are increasingly looking outside for qualified candidates. Sure, externally recruited CEOs bring fresh perspectives and connections. But they lack the in-depth knowledge of the company's culture and history that they need to succeed.... View Details
Bower, Joseph L. The CEO Within: Why Inside Outsiders Are the Key to Succession Planning. Boston: Harvard Business School Press, 2007.
- 08 Dec 2006
- Working Paper Summaries
When Learning and Performance are at Odds: Confronting the Tension
Keywords: by Sara J. Singer & Amy C. Edmondson