Professional Service - Publications - Faculty & Research

05 Feb 2019
First Look

New Research and Ideas, February 5, 2019

test,” which would reveal the longer-term health of the country’s largest banks. Purchase this case:https://hbsp.harvard.edu/product/219038-PDF-ENG Harvard Business School Case 919-013 Fishbowl Fishbowl is a social media app that allows View Details

Keywords: Dina Gerdeman

28 Jun 2011
First Look

First Look: June 28

Thomas R. Eisenmann and Michael PaoHarvard Business School Case 811-065 Dropbox is a venture-backed Silicon valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a... View Details

Keywords: Sean Silverthorne

06 Sep 2016
First Look

September 6, 2016

buyer characteristics. Consider the experiences of condo developers targeting retirees who wanted to downsize their homes. Sales were weak until the developers realized their business was not construction but transitioning lives. Instead of adding more features to the... View Details

Keywords: Carmen Nobel

05 Apr 2016
First Look

April 5, 2016

start-up seem too risky? There is a radical third path open to you: you can buy a small business and run it as CEO. Purchasing a small company offers significant financial rewards—as well as personal and professional fulfillment. Leading... View Details

Keywords: Sean Silverthlorne

21 Jul 2008
Research & Ideas

Solving the Marketing Resources Allocation Puzzle

millions of customers are able to track how marketing investments affect individual customer's behavior. Every aspect of behavior is being monitored—a customer's first encounter with the firm, the initial and subsequent purchases, and the post-purchase View Details

Keywords: by Sean Silverthorne

03 Mar 2009
First Look

First Look: March 3, 2009

Lehman Brothers Harvard Business School Case 409-042 Explores how two senior Wall St. executives created a successful commercial opportunity for Lehman Brothers that focused on building relationships with minority- and women-owned financial View Details

Keywords: Martha Lagace

10 Jul 2000
Research & Ideas

Cable TV: From Community Antennas to Wired Cities

marketing and field service expenses. With low penetration and high capital and operating expenses, cable operators experienced significant losses in most urban systems. Hence, in 1975, the industry was not very profitable. Based on... View Details

Keywords: by Thomas R. Eisenmann; Media & Broadcasting; Consumer Products; Entertainment & Recreation

12 Oct 2011
First Look

First Look: October 12

influence a team's knowledge-integration capability. We test our theoretical framework using data on knowledge workers in professional services and discuss implications for research and practice. Manage the... View Details

Keywords: Sean Silverthorne

26 Jun 2007
First Look

First Look: June 26, 2007

Vineet Nayar became president of HCL Technologies, a global IT services business, in April 2005, he knew the company needed drastic change. Since its founding as a hardware company in the 1970s, HCL had grown into an enterprise with $3.7... View Details

Keywords: Martha Lagace

10 Sep 2007
Research & Ideas

High Note: Managing the Medici String Quartet

professional and professor. Reliable innovation is "a weird concept," Austin admits. "Reliability in business is about things aimed at consistency of outcome. Reliable innovation means something more like a consistent... View Details

Keywords: by Martha Lagace; Music

22 May 2018
First Look

New Research and Ideas, May 22, 2018

performance, even after controlling for current performance, and that this relation is driven by the perceptions of middle management and professional staff rather than senior executives, hourly, or commissioned workers. Taken together,... View Details