Publications

10 Jan 2007
HBS Case

The Challenge of Managing National Security

Associate Professor Jan Rivkin joined the HBS faculty in 1997 as a member of the Strategy Unit. His special area of interest is examining the interactions that occur between and across the various functional and product boundaries of the... View Details

Keywords: by Garry Emmons; Service

Article

Marketing Complex Financial Products in Emerging Markets: Evidence from Rainfall Insurance in India

By: Sarthak Gaurav, Shawn A. Cole and Jeremy Tobacman

Recent financial liberalization in emerging economies has led to the rapid introduction of new financial products. Lack of experience with financial products, low levels of education, and low financial literacy may slow adoption of these products. This article reports... View Details

Keywords: Literacy; Insurance; Marketing; Decisions; Demand and Consumers; Financial Instruments; Emerging Markets; Education; Personal Finance; Agribusiness; Developing Countries and Economies; Innovation and Invention; Gujarat

August 1986 (Revised May 1989)
Case

Ingersoll-Rand: Channel Selection and Management

By: E. Raymond Corey and V. Kasturi Rangan

Keywords: Marketing Channels; Marketing; Management; Industrial Products Industry

July–August 2011
Article

Robust Optimization Made Easy with ROME

By: Joel Goh and Melvyn Sim

We introduce ROME, an algebraic modeling toolbox for a class of robust optimization problems. ROME serves as an intermediate layer between the modeler and optimization solver engines, allowing modelers to express robust optimization problems in a mathematically... View Details

Keywords: Robust Optimization; Algebraic Modeling Toolbox; MATLAB; Stochastic Programming; Decision Rules; Inventory Control; PERT; Project Management; Portfolio Optimization; Information Technology; Mathematical Methods; Operations

December 2022 (Revised January 2023)
Case

Cann: High Hopes for Cannabis Infused Beverages

By: Ayelet Israeli and Anne V. Wilson

Founded in 2018 by Jake Bullock and Luke Anderson, Cann sold “social tonics,” or cannabis-infused beverages. By 2022, the company had several notable celebrity investors and talent partners, had sold over 10 million beverages to consumers, was distributing in six... View Details

05 Sep 2012
What Do You Think?

Will Business Management Save US Health Care?

Wittenberg put it, " management will never fix the health care system (it) can promote standardization and mass production (but) the actions of individual managers will... View Details

Keywords: by Jim Heskett; Health

26 Sep 2023
Book

Digital Strategy: A Handbook for Managing a Moving Target

excitement and the growing enthusiasm, at times even the frenzy, about these new phenomena, on the grounds of the pressing demands on managers to deal with the new reality and on academics to understand these phenomena. “Existing strategy... View Details

Keywords: by Dina Gerdeman; Information Technology; Technology

13 Oct 2003
Research & Ideas

How to Pick Managers for Disruptive Growth

of problems before. The schools of experience that they had attended taught them how to manage huge, complex, global organizations that served established markets with well-defined product lines. None of... View Details

Keywords: by Michael Raynor

February 15, 2022
Article

How Managers Can Build a Culture of Experimentation

By: Frank V. Cespedes and Neil Hoyne

Testing in business presents qualitatively different challenges than those in clinical trials and most scientific research. There are very few opportunities for randomized control experiments in a changing, competitive market. Yet, change and competition make testing a... View Details

Keywords: Experimentation; Management; Decision Making

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June 1989 (Revised January 1992)
Case

Ingersoll-Rand (A): Managing Multiple Channels--1985

By: V. Kasturi Rangan and E. Raymond Corey

James Clabough, marketing vice president at Ingersoll-Rand, has to decide on the distribution policy for a new product. The decision has marketing as well as organizational ramifications. View Details

Keywords: Decisions; Leadership Style; Marketing Channels; Product Launch; Distribution

Web

Accounting & Management - Faculty & Research

Accounting & Management Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students January 2025 Case Creating Value by Splitting Aster: Can One Minus One Equal Two? By: V.G. Narayanan and Kairavi Dey Aster DM... View Details

March 2010
Article

Female Empowerment: Further Evidence From a Commitment Savings Product in the Philippines

By: Nava Ashraf, Dean Karlan and Wesley Yin

Female "empowerment" has increasingly become a policy goal, both as an end to itself and as a means to achieving other development goals. Microfinance in particular has often been argued, but not without controversy, to be a tool for empowering women. Here, using a... View Details

Keywords: Goals and Objectives; Product; Microfinance; Decision Making; Policy; Welfare or Wellbeing; Gender; Power and Influence; Philippines

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Research Summary

Overview

By: Robert J. Dolan

Professor Dolan's research interests including product policy and pricing. These areas have been the subject to two books, Managing the New Product Development Process and Power Pricing:How Managing Price Impacts the Bottom Line. In addition, he works on the societal... View Details

August 1988 (Revised September 1988)
Case

Productivity and Performance Systems: A Comparative Analysis of Northern Telecom and United Parcel Service

Explores the issue of measuring and improving service quality and productivity by examining the radically different approaches of Northern Telecom and United Parcel Service. View Details

Keywords: Management Practices and Processes; Performance Productivity; Performance Improvement; Performance Evaluation; Service Industry; United States

July 2012 (Revised August 2012)
Case

Global Knowledge Management at Danone (A) (Abridged)

By: Amy C. Edmondson and David Lane

This case explores French consumer goods company Danone's novel approach to knowledge management. In 2007, Human Resource Chief (Executive Vice President) Franck Mougin assesses the company's knowledge-sharing tools and considers his options going forward. Through... View Details

Keywords: Decision Choices and Conditions; Employee Relationship Management; Knowledge Management; Knowledge Sharing; Social and Collaborative Networks; Expansion; Consumer Products Industry; France

26 Nov 2018
HBS Seminar

Emily Truelove, MIT Sloan School of Management

July 2019
Case

Four Products: Predicting Diffusion (2019)

By: John Gourville

One job of product managers, marketers, strategic planners, and other corporate executives is to predict what the demand will be for a new product. This task is easier for certain classes of new products than for others. For new consumer package goods, for instance,... View Details

Keywords: Diffusion Processes; Product Adoption; Marketing; Forecasting and Prediction; Demand and Consumers; Product; Adoption; Product Launch

June 2019 (Revised August 2024)
Module Note

Purpose Brands

By: Rory McDonald, Clayton M. Christensen and Shaye Roseman

Introduces a framework for innovation and brand building that is connected to an understanding of customers' Jobs to Be Done. View Details

Keywords: Brand ＆ Product Management; Brand Architecture; Brand Building; Innovation; Product Development Strategy; Product Differentiation; Brands and Branding; Product Development