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Show Results For
- All HBS Web
(1,266)
- People (2)
- News (340)
- Research (785)
- Events (3)
- Multimedia (6)
- Faculty Publications (314)
Edward G. Gardner
Gardner began mixing hair and beauty products for blacks out of his basement during the 1940s. Around 1960, he began working for another beauty supply business and when it went bankrupt, Gardner took its customers and began producing his... View Details
Keywords: Personal Care & Home Products
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
started their business, their product line enjoyed little consumer awareness outside New York City. But the couple was determined to build a large market for premium cosmetics. One of the earliest and most... View Details
- 01 Nov 2012
- Research & Ideas
Book Excerpt: Judgment Calls
women's beauty products enterprise Tweezerman faced the dilemma that every entrepreneurial growth company eventually confronts: "How much bigger can we get—can we handle the risk, the scale, the exposure, and the demands on our... View Details
- 07 Nov 2007
- Op-Ed
How Marketing Hype Hurt Boeing and Apple
would be delayed. Apple's stock, although it rebounded after a strong earnings report, dropped six percent when the company announced a $200 price cut on the iPhone only 8 weeks after the product launched. CEOs, often dismissive of... View Details
- 01 Jun 2010
- News
Green Dreams: Eco-Friendly Countertops
MAGAGNINI: She’s proud of IceStone’s triple bottom line philosophy: people, planet, and profits. It was 2005, and Miranda Magagnini (MBA ’90) had reached her breaking point. “Mommy, what’s wrong?” asked Dante, her then 11-year-old son.... View Details
- 01 Dec 2011
- News
Ticktock
in 2007, the year Clocky came on the market. Nanda, who cut the original price of the clock from $50 to $39 to spur sales, knew she needed to extend the existing product line or venture into new View Details
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
30-second consumer product advertisements. Out of 28 ads, 14 were chosen because they were decidedly provocative; the researchers expected them to evoke either joy or surprise in the viewers at different points in the brief plot. The... View Details
Samuel C. Johnson II
Taking the helm of the family business in 1966, Johnson began a diversification plan to lessen the company’s exposure to the introduction of “no-wax” floors. He aggressively moved the company into the personal care field and developed a new View Details
Keywords: Personal Care & Home Products
Hans W. Becherer
Becherer rebuilt Deere & Company, following the financial farm crisis of the 1980s, into a diverse, global competitor. In 1998, revenues from outside the United States accounted for approximately 25% of Deere & Company sales. Becherer so successfully... View Details
Keywords: Agriculture & Mining
Otto H. Falk
As head of Allis-Chalmers, Falk introduced a product line of earth-moving and other heavy machinery, including tractors, which used the internal combustion engine. Falk was hugely successful in leading... View Details
Keywords: Fabricated Goods
Daniel F. Gerber
Gerber created the baby foods market as well as the company’s advertising campaign - the “Gerber Baby,” a symbol that became world-famous. By 1973, Gerber was the world’s largest supplier of baby foods with sales of $278 billion. Gerber also added non-baby food View Details
Keywords: Food & Tobacco
Stuart K. Hensley
Through strategic acquisitions including Parke-Davis, American Optical Company, and Vister, Hensley significantly expanded Warner-Lambert’s business lines and international presence. Under his leadership, revenues and earnings more than... View Details
Keywords: Personal Care & Home Products
Frederick C. Crawford
Inheriting a struggling firm in 1933, Crawford set upon a path to rebuild and diversify Thompson Products. He expanded the traditional auto parts product line to include key applications for the aircraft and... View Details
Keywords: Automotive & Aerospace
Richard J. Reynolds
Though his tobacco company had much success with its chewing tobacco products in the early 1910s, it was Reynolds' introduction of the Camel cigarette line in 1913 that was his biggest accomplishment. Though... View Details
Keywords: Food & Tobacco
- 19 Nov 2001
- Research & Ideas
Alfred Chandler on the Electronic Century
public use—major new products of either consumer electronics or computer hardware with their essential software technologies. In the United States, no enterprise had the capability to commercialize new consumer electronics technologies.... View Details
Larry L. Prince
Prince continued Genuine Parts’ record 50-year history of consecutive sales and earnings increases. Through an expanding product line and strategic acquisitions, the company revenues have increased from $3... View Details
Keywords: Automotive & Aerospace
- 15 Dec 2008
- Research & Ideas
The Surprisingly Successful Marriages of Multinationals and Social Brands
arrangements from the perspective of the "elephants"? A: Most successful large companies excel at business planning, allocation of capital, and execution. Many are also good at product innovation in the small, continuous... View Details
Clarence Francis
Francis oversaw General Foods with a product line that included the successful Post cereals, Maxwell House and Sanka Coffee, Log Cabin Syrup and Jell-O. After absorbing an initial $17 million loss in the... View Details
Keywords: Food & Tobacco
- 01 Sep 2018
- News
Research Brief: Where Top-Down Tops Out
cultivating middle managers to strengthen the organization. “It is very hard for top-down leadership to have any effect in a hospital,” she says. “Hospitals that are better managed all the way down the line have a better clinical... View Details
Keywords: Jennifer Myers
- 01 Jun 2015
- News
Case Study: Sneak Peak
to help launch the product once they created a commercially viable recipe. In January 2013, they debuted their chocolate milk shake in the natural grocery channel (including Whole Foods Market and Sprouts Farmers Market). Over the course... View Details