Publications

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November 2013
Teaching Note

Cialis Lifecycle Management: Lilly's BPH Dilemma

By: Elie Ofek and Natalie Kindred

Keywords: Pharmaceuticals; Brand Management; Brand Equity; Brand Positioning; Product Management; Product Strategy; Pricing; Health Care; Health Care and Treatment; Product Marketing; Product Positioning; Brands and Branding; Marketing Strategy; Marketing; Product Launch; Pharmaceutical Industry; Health Industry

2012
Other Unpublished Work

Selection, Reallocation, and Knowledge Spillover: Identifying the Sources of Productivity Gains from Multinational Activity

By: Laura Alfaro and Maggie X. Chen

The impact of multinational activity on host-country productivity has been a major topic of economic research. A positive impact can be attributed to knowledge spillovers from foreign multinational to domestic firms or a less stressed, alternative explanation—firm... View Details

Keywords: Multinational Firms and Management; Performance Productivity; Supply and Industry; Knowledge; Manufacturing Industry

12 PM – 1 PM EDT, 17 Oct 2017
Webinars: Career

Attract & Retain Top Talent to Create an Engaged and Productive Team

To become the best in the business, it is essential to employ the best people. But how do managers build a culture where employees are ready and able to take their team to the next level? This keynote focuses on how to attract talented team members, empower them, and... View Details

June 1989 (Revised November 1991)
Supplement

Ingersoll-Rand (B): Managing Multiple Channels--1986

By: V. Kasturi Rangan

Peter Baldwin takes over Clabough's job and is charged with the responsibility to improve sales force morale, control expenses, and improve market share. View Details

Keywords: Salesforce Management; Supply and Industry; Management Teams; Industrial Products Industry

09 Jun 2014
Research & Ideas

The Manager in Red Sneakers

can leverage this is by launching line extensions that are seen as unique and nonconforming," Keinan says. The article notes that some products on the market already seem to be "engineered for... View Details

Keywords: by Dina Gerdeman; Consumer Products; Consumer Products; Consumer Products

April 1993 (Revised October 1995)
Case

American Barrick Resources Corporation: Managing Gold Price Risk

By: Peter Tufano

Managing the risk of changing prices of gold is central to the business strategy of American Barrick Resources Corp., one of North America's largest and most successful gold-mining firms. The case contrasts this firm's hedging policies with those of its rivals that do... View Details

Keywords: Risk Management; Business Strategy; Mining; Mining Industry; United States

Article

Exploring the Duality Between Product and Organizational Architectures: A Test of the 'Mirroring' Hypothesis

By: Alan MacCormack, Carliss Y. Baldwin and John Rusnak

A variety of academic studies argue that a relationship exists between the structure of an organization and the design of the products that the organization produces. Specifically, products tend to "mirror" the architectures of the organizations in which they are... View Details

Keywords: Organization Design; Architecture; Modularity; Open Source Software; Communication; Design; Governance; Management Practices and Processes; Open Source Distribution; Product Design; Mission and Purpose; Organizational Structure; Performance; Problems and Challenges; Behavior; Software

March 1996 (Revised April 1996)
Case

State Street Bank and Trust Company: New Product Development

By: Gary P. Pisano and Maryam Golnaraghi

Portrays the dilemma faced by Marsh Carter, CEO and chairman of the board of State Street Bank, in May 1995. For the past decade, the bank earned continually expanding earnings through its rapidly growing custody business. Now, as that business matures and custodial... View Details

Keywords: Product Development; Finance; Problems and Challenges; Management Teams; Organizational Change and Adaptation; Change Management; Strategy; Banking Industry

June 2019 (Revised August 2024)
Module Note

Purpose Brands

By: Rory McDonald, Clayton M. Christensen and Shaye Roseman

Introduces a framework for innovation and brand building that is connected to an understanding of customers' Jobs to Be Done. View Details

Keywords: Brand ＆ Product Management; Brand Architecture; Brand Building; Innovation; Product Development Strategy; Product Differentiation; Brands and Branding; Product Development

04 Mar 2014
Sharpening Your Skills

Sharpening Your Skills: Managing Innovation

Innovation? Hiding From Managers Can Increase Your Productivity Would you be suspicious of employees who drew a curtain around themselves? What if you knew the curtain was specifically to block your prying... View Details

Keywords: Re: Multiple Faculty

10 Jan 2007
HBS Case

The Challenge of Managing National Security

Associate Professor Jan Rivkin joined the HBS faculty in 1997 as a member of the Strategy Unit. His special area of interest is examining the interactions that occur between and across the various functional and product boundaries of the... View Details

Keywords: by Garry Emmons; Service

March 2010
Article

Female Empowerment: Further Evidence From a Commitment Savings Product in the Philippines

By: Nava Ashraf, Dean Karlan and Wesley Yin

Female "empowerment" has increasingly become a policy goal, both as an end to itself and as a means to achieving other development goals. Microfinance in particular has often been argued, but not without controversy, to be a tool for empowering women. Here, using a... View Details

Keywords: Goals and Objectives; Product; Microfinance; Decision Making; Policy; Welfare or Wellbeing; Gender; Power and Influence; Philippines

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April 2024
Case

Managing AI Risks in Consumer Banking

By: Suraj Srinivasan, Satish Tadikonda, Paul Dongha, Manoj Saxena and Radhika Kak

In early 2024, Ruth Jones, head of digital banking at Signa Bank, a (fictitious) European consumer bank, was thinking about how to best incorporate GenAI capabilities to improve efficiencies and create new ways to improve the customer experience. Where were the biggest... View Details

Keywords: Customer Relationship Management; AI and Machine Learning; Risk Management; Opportunities; Customization and Personalization; Banking Industry; Europe

05 Jul 2018
News

How to Manage an Employee Who’s Having a Personal Crisis

Web

Information Management | Baker Library

and effectively, optimizing the experience for end users. We provide enhanced search, findability, and user behavior analysis for the many information products (websites, newsletters, articles, databases, etc.) across HBS. What we can... View Details

9 AM – 10 AM EDT, 16 Oct 2019
HBS Online

HBS Online Economics for Managers

Gain the knowledge and skills to craft successful business strategy, whether you are an aspiring marketing professional, strategy consultant, or entrepreneur, preparing for an MBA, or just looking to contribute more to business decision making. Program Dates: October... View Details

05 Aug 2010
News

Google Wave Decision Shows Strong Innovation Management

August 1988 (Revised September 1988)
Case

Productivity and Performance Systems: A Comparative Analysis of Northern Telecom and United Parcel Service

Explores the issue of measuring and improving service quality and productivity by examining the radically different approaches of Northern Telecom and United Parcel Service. View Details

Keywords: Management Practices and Processes; Performance Productivity; Performance Improvement; Performance Evaluation; Service Industry; United States