Publications

Publications

Filter Results: (1,322) Arrow Down
Filter Results: (1,322) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 32 of 1,322 Results →
  • March 2011 (Revised July 2011)
  • Case

Vestas' World of Wind

By: Thomas J. Steenburgh and Elena Corsi
The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details
Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry
Related
  • 18 Dec 2017
  • Op-Ed

Why Employers Must Stop Requiring College Degrees For Middle-Skill Jobs

Credit:  Pixsooz American companies have a problem. Over the past decade, they have begun to demand a bachelor’s degree in hiring workers for jobs that traditionally haven’t required one. This uptick in credentialing, or “degree inflation,” rested on the belief that... View Details
Keywords: by Joseph Fuller
  • Web

The 20th Century Zeitgeist - Leadership

Reconstruction Finance Corp. created to combat bank and business failures Introduction of Federal Deposit Insurance SEC established Federal regulations prohibit false advertising Influence: Low 40 1940 s 19 Military spending explodes Graduated income tax, Victory Tax... View Details
  • Article

How to Launch Your Digital Platform: A Playbook for Strategists

By: Benjamin Edelman
The ubiquity of Internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce. Entrepreneurs are particularly drawn to these platforms because they create significant value and have modest... View Details
Keywords: Platforms; Launch; Mobilization Strategy; Two-Sided Platforms; Network Effects; Adoption; Entrepreneurship; Information Technology Industry; Advertising Industry; Media and Broadcasting Industry; Transportation Industry; Financial Services Industry
Related
  • 08 Mar 2022
  • Research & Ideas

Representation Matters: Building Case Studies That Empower Women Leaders

experience, and the size of the company discussed in the case, we found that the presence of a teaching note improved case adoption by educators outside HBS. If cases with female protagonists are less likely to have an accompanying... View Details
Keywords: by Colleen Ammerman and Boris Groysberg
  • 24 Feb 2009
  • First Look

First Look: February 24, 2009

cautious adoption of some of these recent conceptual developments offers fertile opportunities for further research in international business history. Navigating the Bind of Necessary Evils: Psychological Engagement and the View Details
Keywords: Martha Lagace
  • 02 Aug 2020
  • What Do You Think?

Is the 'Experimentation Organization' Becoming the Competitive Gold Standard?

hierarchical bureaucratic structure ill-suited to innovation.” What are other “natural tendencies” alongside the kind that Nick C mentions? His and Joe’s comments suggest that such natural tendencies may not be enough. Effective adoption... View Details
Keywords: by James Heskett; Technology
  • 01 Jun 2024
  • News

Redefining How Businesses Operate

In her LinkedIn profile, Rebecca Hu (MBA 2023) describes herself as a “biologist-turned-technologist obsessed with building great software products.” A product manager at the language learning app Duolingo, Hu immersed herself in electives and activities centered... View Details
Keywords: Jennifer Gillespie
  • 31 Aug 2010
  • First Look

First Look: August 31

Authors:Geoffrey Jones and Asli M. Colpan Publication:Chap. 3 in The Oxford Handbook of Business Groups Abstract Business groups—collections of legally independent firms interconnected by multiple economic and social linkages that exhibit widely diversified View Details
Keywords: Sean Silverthorne
  • Web

Cluster Studies - Institute For Strategy And Competitiveness

particular field that are present in a nation or region. Clusters arise because they increase the productivity with which companies can compete. The development and upgrading of clusters is an important agenda for governments, companies,... View Details
  • 11 Aug 2003
  • Research & Ideas

Why Budgeting Kills Your Company

model," they write. Among the features of the approach they recommend, which is currently being used by organizations in a range of industries and countries, are the following: Goals based on longer-term external benchmarks instead of internally negotiated annual... View Details
Keywords: by Loren Gary
  • 20 Apr 2021
  • Book

A Simple Question That Can Guide Companies to Epic Success

that pays little attention to the well-being of society overall. The vitamin cartel provides another. Compare this type of thinking to initiatives that are designed to create value. You might remember when Nike built a training center in Sri Lanka to get its suppliers... View Details
Keywords: by Danielle Kost
  • 08 Feb 2011
  • First Look

First Look: Feb. 8

experience. More importantly, we find that exposure to U.S. product markets is associated with the adoption of U.S.-style compensation arrangements (i.e., incentive-based pay packages). In contrast, we find... View Details
Keywords: Sean Silverthorne
  • 26 Jun 2017
  • Research & Ideas

How Cellophane Changed the Way We Shop for Food

more and more grocery stores converted to self-service retailing, displaying products in the open so that consumers could choose for themselves. The rise of supermarkets spurred the trend, as did the availability of refrigerated shelves,... View Details
Keywords: by Carmen Nobel; Food & Beverage; Retail; Advertising
  • November–December 2023
  • Article

Keep Your AI Projects on Track

By: Iavor Bojinov
AI—and especially its newest star, generative AI—is today a central theme in corporate boardrooms, leadership discussions, and casual exchanges among employees eager to supercharge their productivity. Sadly, beneath the aspirational headlines and tantalizing potential... View Details
Keywords: Generative Models; AI and Machine Learning; Success; Failure; Product Development; Technology Adoption
Related
  • 04 Jun 2001
  • What Do You Think?

What’s the Future of the Subscription Model?

value of their lifetime revenue streams, can provide a strong incentive for continued product and service excellence. At the same time that former manufacturing enterprises are adopting the subscription... View Details
Keywords: by James Heskett
  • 07 Jan 2019
  • Research & Ideas

The Better Way to Forecast the Future

Grushka-Cockayne, that executives should adopt a similar approach when it comes to using probability forecasts of business-critical issues; for example, the likelihood that product demand will increase by a... View Details
Keywords: by Roberta Holland; Air Transportation; Transportation
  • 24 Jan 2012
  • First Look

First Look: Jan. 24

  PublicationsiPhones for Friends, Refrigerators for Family: How Products Prime Social Networks Authors:Lalin Anik and Michael I. Norton Publication:Social Influence (forthcoming). Abstract We show that priming consumers with View Details
Keywords: Sean Silverthorne
  • 04 Dec 2019
  • Book

Creating the Experimentation Organization

simulation and rapid prototyping to optimize product development and R&D. “After that, I thought I was done,” he says. Since then, however, there has been a rise in new technology platforms that allows experimentation to innovate on... View Details
Keywords: by Michael Blanding
  • 08 Sep 2010
  • First Look

First Look: September 8, 2010

characteristics and fixed effects. Download the paper: http://papers.nber.org/papers/w16294 Law and Finance c. 1900 Authors:Aldo Musacchio Abstract How persistent are the effects of legal institutions adopted or inherited in the distant... View Details
Keywords: Sean Silverthorne