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  • All HBS Web  (5,256)
    • People  (9)
    • News  (1,165)
    • Research  (2,870)
    • Events  (31)
    • Multimedia  (20)
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← Page 32 of 5,256 Results →
  • 27 Jan 2020
  • Research & Ideas

Hard Work Isn't Enough: How to Find Your Edge

skepticism others may feel about you is to surprise and delight them, Huang says. In a meeting with a buyer for Neiman Marcus, clothing designer Sara Blakely was talking up the benefits of her product, Spanx, but sensed she was losing the... View Details
Keywords: by Dina Gerdeman
  • 14 Jul 2014
  • Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

of the bell curve, says Avery, product designers can discover truly innovative breakthroughs. "Only by looking at consumers who fall within those tails of the normal distribution can you understand the... View Details
Keywords: by Michael Blanding
  • 02 Dec 2019
  • What Do You Think?

How Does a Company like Boeing Respond to Intense Competitive Pressure?

that started a fuel burn 11 hours too early into the mission, using up so much fuel that the capsule could not reach the proper altitude. According to a reported comment by Jim Chilton, senior vice president of the space and launch... View Details
Keywords: by James Heskett; Air Transportation
  • 20 Jul 2009
  • Research & Ideas

Markets or Communities? The Best Ways to Manage Outside Innovation

manufactuer's 787 Dreamliner, designed and built using more than 100 outside partners, is perhaps the most-watched example of the use of innovation networks. But already almost two years late, the project was dealt another blow last month... View Details
Keywords: by Sean Silverthorne; Technology
  • 30 May 2005
  • Research & Ideas

Germany’s Pioneering Corporate Managers

When you think about which countries have produced the greatest management innovations, the United States and Japan are likely to top your list. But it was Germany in the late 1800s and early 1900s that was a cauldron of innovative and entrepreneurial spirit admired... View Details
Keywords: by Sean Silverthorne
  • 26 Aug 2024
  • Research & Ideas

Can AI Match Human Ingenuity in Creative Problem-Solving?

When ChatGPT and other large language models began entering the mainstream two years ago, it quickly became apparent the technology could excel at certain business functions, yet it was less clear how well artificial intelligence could handle more creative tasks. Sure,... View Details
Keywords: by Michael Blanding; Information Technology; Information; Technology
  • 10 Jan 2022
  • Research & Ideas

How to Get Companies to Make Investments That Benefit Everyone

Regulators often punish companies for bad behavior—for instance, by fining them if they pollute the environment. But instead of focusing on what business leaders are doing wrong and constantly slapping their hands, government officials... View Details
Keywords: by Lane Lambert
  • 31 Mar 2023
  • Research & Ideas

Can a ‘Basic Bundle’ of Health Insurance Cure Coverage Gaps and Spur Innovation?

By the early 1980s, several high-income countries—including Switzerland, the United Kingdom, Australia, Canada, and New Zealand—had universal health insurance covering 100 percent of the population. Meanwhile, 40 years later, the United... View Details
Keywords: by Kasandra Brabaw; Insurance; Health
  • 06 Apr 2009
  • Research & Ideas

Cheers to the American Consumer

concerned or burdened by history. Many live for today or for the next new thing. Early adopters and lead users of new products are listened to and applauded. Their opinions are sought on the Internet. They can accelerate adoption of a new... View Details
Keywords: by John Quelch
  • 04 Apr 2018
  • Research & Ideas

Smart Cities are Complicated and Costly: Here's How to Build Them

Chombosan Much promotion of smart cities assumes that municipalities will take a proactive, top-down, technology-first approach to urban progress. Thus far, these initiatives look for some forward-thinking city official (or immensely deep-pocketed private investor) to... View Details
Keywords: by John Macomber; Construction; Green Technology
  • 31 Oct 2011
  • Research & Ideas

The Most Powerful Workplace Motivator

system by repeatedly downloading their own papers, so that others would see the high download count and assume that these particular papers were very popular. SSRN maintains detailed historical records of every paper download and is able... View Details
Keywords: by Carmen Nobel
  • 25 Oct 2013
  • Working Paper Summaries

Management: Theory and Practice, and Cases

Keywords: by Richard L. Nolan; Education
  • 21 May 2007
  • Research & Ideas

Fixing the Marketing-CEO Disconnect

In most companies, no one knows and understands your customers and their changing needs better than the marketing department. Certainly that knowledge should be routinely presented and understood by the chief executive and board of... View Details
Keywords: by Sean Silverthorne
  • 06 Sep 2011
  • Research & Ideas

Cheese Moving: Effecting Change Rather Than Accepting It

leadership, and business growth—as well as personal growth—depends on the ability to push the boundaries, reshape the environment, and play by a different set of rules—our own," says Malhotra. "In the face of established... View Details
Keywords: by Carmen Nobel
  • 05 Jul 2006
  • Working Paper Summaries

Wintel: Cooperation or Conflict

Keywords: by Ramon Casadesus-Masanell & David B. Yoffie; Computer
  • 20 Apr 2011
  • Research & Ideas

Blind Spots: We’re Not as Ethical as We Think

of the trap is the subject of the new book, Blind Spots: Why We Fail to Do What's Right and What to Do about It, by Max H. Bazerman, a professor at Harvard Business School, and Ann E. Tenbrunsel, a professor of business ethics at the... View Details
Keywords: by Sean Silverthorne
  • April 2000 (Revised June 2001)
  • Case

DoubleClick Buys Abacus (A)

By: John A. Deighton
By acquiring Abacus, DoubleClick won the power to serve ads with unprecedented precision, because it brought together Web surfers' online and offline identities. Several competitors had developed advanced systems for serving ads on the web, but DoubleClick had the... View Details
Keywords: Information; Rights; Internet and the Web; Ethics; Competitive Advantage; Social Issues; Customer Focus and Relationships; Digital Marketing; Advertising Industry
Citation
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Related
Deighton, John A. "DoubleClick Buys Abacus (A)." Harvard Business School Case 500-091, April 2000. (Revised June 2001.) (request a courtesy copy.)
  • 16 Aug 2004
  • Research & Ideas

Luxury Isn’t What It Used to Be

that premise to a new level, opening a four-story, 22,000-square-foot boutique on Fifth Avenue designed by architect Peter Marino that features details such as flashing LED screens and a staircase made of... View Details
Keywords: by Julia Hanna; Consumer Products
  • 27 Feb 2019
  • Research & Ideas

The Hidden Cost of a Product Recall

patients. “The extremely high profit margins in medical devices offers a setting in which the risks are often overwhelmed by the potential rewards to innovate, especially when competitors face their own product failures,” according to the... View Details
Keywords: by Danielle Kost; Manufacturing; Consumer Products; Auto; Medical Devices & Supplies
  • 12 Sep 2023
  • What Do You Think?

Who Gets the Loudest Voice in DEI Decisions?

practicing policies designed to increase inclusion and diversity, if not always equity, are more creative and productive than those that ignore such policies. Companies in the top quartile of gender and ethnic/racial diversity are 25... View Details
Keywords: by James Heskett
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