Publications

Program

Strategy: Building and Sustaining Competitive Advantage

activating them, making advantage durable, outmaneuvering competitors, driving innovation, identifying and tackling needs for strategy change, and leveraging multi-business and global opportunities. Details Design and evolve effective... View Details

01 Sep 2023
News

Bless this Stress

mortal in search of strategies to live better and longer. Instead of a magic hammer, the actor relies on guidance from a series of experts like Akinola, an organizational psychologist and Columbia Business School professor. She’s here to... View Details

Keywords: Jen McFarland Flint; Business Schools & Computer & Management Training; Educational Services

April 2011 (Revised May 2011)
Case

EMC2: Delivering Customer Centricity

By: Thomas Steenburgh and Jill Avery

This case introduces the concept of customer centricity and traces its development at EMC, the world's leading data storage hardware and information management software company. EMC's customers had historically relied on EMC salespeople to guide them through the... View Details

Keywords: Business Model; Interpersonal Communication; Customer Relationship Management; Knowledge Acquisition; Marketing Strategy; Organizational Change and Adaptation; Salesforce Management; Social and Collaborative Networks; Internet; Information Technology Industry

January 1980 (Revised April 1994)
Case

New Balance Athletic Shoes

By: Kim B. Clark

Faced with growth exceeding 100% per year, James Davis, president of New Balance, must decide how to meet the need for additional capacity. Several factors contribute to a climate of extreme uncertainty. Several options are considered, ranging from a second shift to... View Details

Keywords: Factories, Labs, and Plants; Forecasting and Prediction; Financial Strategy; Information; Growth Management; Organizational Design; Performance Capacity; Risk and Uncertainty; Apparel and Accessories Industry; Republic of Ireland

Program

Strategic Perspectives in Nonprofit Management

effective organizational transformation to drive impact Build a governance system that enables mission performance Expand your personal and professional network Extend your network by living and working with accomplished executives from... View Details

July 2001 (Revised December 2001)
Case

WeServeHomes.com

ServiceMaster, a Fortune 500 supplier of home services such as Terminex, Trugreen (lawn care), and MerryMaids, has a 50% interest in an Internet start-up designed to attract new customers to its services and help service providers improve quality and lower costs.... View Details

Keywords: Organizational Change and Adaptation; Internet and the Web; Information Technology; Service Operations; Service Delivery; Service Industry

February 2009 (Revised September 2011)
Case

Big Spaceship: Ready to Go Big?

By: Boris Groysberg and Michael Slind

Big Spaceship, a digital marketing agency, faced a rather big challenge: How to scale the distinctive culture that was essential to its competitive strategy? Renowned for the cutting-edge websites that it developed to market major Hollywood movies and leading consumer... View Details

Keywords: Entrepreneurship; Innovation and Management; Human Capital; Growth and Development Strategy; Marketing; Organizational Culture; Organizational Design; Groups and Teams; Competitive Strategy; Value Creation

12 Dec 2014
Working Paper Summaries

Bottlenecks, Modules and Dynamic Architectural Capabilities

Keywords: by Carliss Y. Baldwin

Program

Preparing to Be a Corporate Director

your personal reputation as a board director, especially in moments of organizational crisis Expand your personal and professional network Extend your network by living and working with accomplished executives from various backgrounds,... View Details

March 2004 (Revised May 2004)
Case

Jack Smith (C): Becoming a Toyota Manager (II)

Jack Smith had a stellar career at Chrysler managing major design teams and manufacturing plants before deciding to join industry leader and benchmark Toyota. It is his first day on the job; what will his orientation entail? Cursory walkthroughs and introductions... View Details

Keywords: Transition; Organizational Structure; Organizational Culture; Personal Development and Career; Manufacturing Industry; Auto Industry

March 2004 (Revised May 2004)
Case

Jack Smith (B): Becoming a Toyota Manager (I)

Jack Smith had a stellar career at Chrysler managing major design teams and manufacturing plants before deciding to join industry leader and benchmark Toyota. It is his first day on the job; what will his orientation entail? Cursory walkthroughs and introductions... View Details

Keywords: Transition; Organizational Structure; Organizational Culture; Personal Development and Career; Manufacturing Industry; Auto Industry