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  • All HBS Web  (1,840)
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    • News  (289)
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    • Events  (33)
    • Multimedia  (12)
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  • Program

Leadership for Senior Executives

application information in strict confidentiality. We acknowledge receipt of applications via email. In the unlikely event that you do not receive an acknowledgment, please email us at exed_admissions@hbs.edu or call us at +1.617.495.6226. Application Review To View Details
  • 22 Oct 2009
  • Working Paper Summaries

Strategies to Fight Ad-sponsored Rivals

Keywords: by Ramon Casadesus-Masanell & Feng Zhu; Advertising
  • Program

Strategic Marketing for Driving Growth

that you do not receive an acknowledgment, please email us at exed_admissions@hbs.edu or call us at +1.617.495.6226. Application Review To optimize the learning experience and maximize the exchange of ideas, our Admissions Committee makes... View Details
  • Program

Changing the Game

investor, and other important negotiations. Details Achieve optimal results in key negotiations Realize better outcomes by increasing your effectiveness at the negotiating table Build more effective relationships with the other parties... View Details
  • 06 Feb 2008
  • Working Paper Summaries

On Best-Response Bidding in GSP Auctions

Keywords: by Matthew Cary, Aparna Das, Benjamin G. Edelman, Ioannis Giotis, Kurtis Heimerl, Anna R. Karlin, Claire Mathieu & Michael Schwarz; Technology
  • March 2014
  • Background Note

Setting Price Effectively

By: Nava Ashraf and Kristin Johnson
Price is one of the most powerful instruments a manager can use to influence the take-up of her product, especially in a subsidized and noncompetitive market as is common for global health products. However, the question of whether and how to price has been the subject... View Details
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Ashraf, Nava, and Kristin Johnson. "Setting Price Effectively." Harvard Business School Background Note 914-037, March 2014. (Request a courtesy copy.)
  • February 2001 (Revised June 2002)
  • Case

Customer Value Measurement at Nortel Networks--Optical Networks Division

By: Das Narayandas
Since 1995, Nortel Networks' Optical Networks (ON) division has been incorporating customer satisfaction and loyalty measures into its business practices to increase customer value. Over the years, key process owners in various parts of the organization have become... View Details
Keywords: Business Divisions; Customer Focus and Relationships; Customer Satisfaction; Management Teams; Marketing Strategy; Value Creation; Telecommunications Industry
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Narayandas, Das. "Customer Value Measurement at Nortel Networks--Optical Networks Division." Harvard Business School Case 501-050, February 2001. (Revised June 2002.)

    Profits and Sustainability

    The book explores the phenomenon of green entrepreneurship from the nineteenth century to present day. The book spans between various industries such as organic food, natural beauty, clean energy, sustainable finance and eco-tourism. It explores the motivations of... View Details

    • January 2013
    • Case

    Omidyar Network: Pioneering Impact Investment

    By: Michael Chu and Lauren Barley
    Omidyar Network, having deployed to date over $500 million in ways ranging from donations to commercial equity capital, must decide whether to back Anudip, an Indian organization dedicated to providing the rural unemployed and marginalized with livelihoods linked to... View Details
    Keywords: Social Enterprise; Social Entrepreneurship; Investment; Philanthropy and Charitable Giving; India
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    Chu, Michael, and Lauren Barley. "Omidyar Network: Pioneering Impact Investment." Harvard Business School Case 313-090, January 2013.
    • August 2020 (Revised March 2021)
    • Case

    Migros Turkey: Scaling Online Operations (A)

    By: Antonio Moreno and Gamze Yucaoglu
    The case opens in November 2019 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are contemplating what the best fulfillment format and... View Details
    Keywords: Retail; Grocery; Business Model; Emerging Markets; For-Profit Firms; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Turkey
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    Moreno, Antonio, and Gamze Yucaoglu. "Migros Turkey: Scaling Online Operations (A)." Harvard Business School Case 621-026, August 2020. (Revised March 2021.)
    • November 2023
    • Case

    Will Fintechs and Central Banks Play in Emtech's Sandbox?

    By: Daniel Isenberg and William R. Kerr
    In February 2023, Emtech’s founder Carmelle Cadet is facing a dilemma. Rapidly running out of cash, Cadet has a term sheet from a leading VC but has a choice of how to structure the investment. The decision will have significant implications for Cadet’s own stake, as... View Details
    Keywords: Cryptocurrency; Business Startups; Venture Capital; Cash Flow; Currency; Governing Rules, Regulations, and Reforms; Digital Platforms
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    Isenberg, Daniel, and William R. Kerr. "Will Fintechs and Central Banks Play in Emtech's Sandbox?" Harvard Business School Case 824-096, November 2023.
    • Article

    Fast Generalized Subset Scan for Anomalous Pattern Detection

    By: Edward McFowland III, Skyler Speakman and Daniel B. Neill
    We propose Fast Generalized Subset Scan (FGSS), a new method for detecting anomalous patterns in general categorical data sets. We frame the pattern detection problem as a search over subsets of data records and attributes, maximizing a nonparametric scan statistic... View Details
    Keywords: Pattern Detection; Anomaly Detection; Knowledge Discovery; Bayesian Networks; Scan Statistics; Analytics and Data Science
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    McFowland III, Edward, Skyler Speakman, and Daniel B. Neill. "Fast Generalized Subset Scan for Anomalous Pattern Detection." Art. 12. Journal of Machine Learning Research 14 (2013): 1533–1561.
    • Program

    Launching New Ventures

    not receive an acknowledgment, please email us at exed_admissions@hbs.edu or call us at +1.617.495.6226. Application Review To optimize the learning experience and maximize the exchange of ideas, our Admissions Committee makes selections... View Details
    • March 2024
    • Case

    Unintended Consequences of Algorithmic Personalization

    By: Eva Ascarza and Ayelet Israeli
    “Unintended Consequences of Algorithmic Personalization” (HBS No. 524-052) investigates algorithmic bias in marketing through four case studies featuring Apple, Uber, Facebook, and Amazon. Each study presents scenarios where these companies faced public criticism for... View Details
    Keywords: Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Customization and Personalization; Technology Industry; Retail Industry; United States
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    Ascarza, Eva, and Ayelet Israeli. "Unintended Consequences of Algorithmic Personalization." Harvard Business School Case 524-052, March 2024.
    • December 2019
    • Article

    Brokers and Order Flow Leakage: Evidence from Fire Sales

    By: Andrea Barbon, Marco Di Maggio, Francesco Franzoni and Augustin Landier
    Using trade-level data, we study whether brokers play a role in spreading order flow information. We focus on large portfolio liquidations, which result in temporary drops in stock prices, and identify the brokers that intermediate these trades. We show that these... View Details
    Keywords: Predatory Trading; Back Running; Fire Sales; Brokers; Stocks; Price; Information; Knowledge Dissemination; Ethics
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    Barbon, Andrea, Marco Di Maggio, Francesco Franzoni, and Augustin Landier. "Brokers and Order Flow Leakage: Evidence from Fire Sales." Journal of Finance 74, no. 6 (December 2019): 2707–2749. (LEAD ARTICLE.)
    • 01 Jan 2014
    • News

    IDEO’s Culture of Helping

    • Program

    Families in Business

    and distribute wealth optimally to benefit the family and the business Evaluate estate planning options Determine if a family office is right for you and how to manage it Establish a foundation for long-term business success Build on your... View Details
    • May 2016
    • Case

    OPET: Precision Marketing in Uncertain Times

    By: Rajiv Lal, Esel Çekin and Eren Kuzucu
    During Timucin Guler’s decade at OPET, a prominent fuel distributor in Turkey, he transformed the definition of marketing in the company. Under Guler’s lead, OPET, once a local player in the downstream distribution market, became the second largest fuel distributor in... View Details
    Keywords: Customer Satisfaction; Customer Service; Emerging Market; Focusing On Customers; Competition; Turkey; Loyalty Program; Marketing Strategy; Downstream Distribution; Customer Relationship Management; Energy Industry; Turkey
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    Lal, Rajiv, Esel Çekin, and Eren Kuzucu. "OPET: Precision Marketing in Uncertain Times." Harvard Business School Case 516-087, May 2016.
    • Article

    Learning Through Noticing: Theory and Evidence from a Field Experiment

    By: Rema Hanna, Sendhil Mullainathan and Joshua Schwartzstein
    We consider a model of technological learning under which people "learn through noticing": they choose which input dimensions to attend to and subsequently learn about from available data. Using this model, we show how people with a great deal of experience may... View Details
    Keywords: Perception; Behavior; Learning
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    Hanna, Rema, Sendhil Mullainathan, and Joshua Schwartzstein. "Learning Through Noticing: Theory and Evidence from a Field Experiment." Quarterly Journal of Economics 129, no. 3 (August 2014): 1311–1353. (Online Appendix.)
    • February 2010 (Revised June 2011)
    • Case

    Zotter Living by Chocolate

    By: Mukti Khaire, Stefan Aichinger, Monika Maria Elisabeth Hoffmann and Maximilian Georg Manfred Schnoedl
    This case is about a boutique chocolate manufacturer's decision to grow. Zotter, an Austrian company that was a pioneer in the organic and Fairtrade chocolate movement, uses the traditional confit technique to make premium hand-scooped chocolates in unusual and... View Details
    Keywords: Market Entry and Exit; Entrepreneurship; Global Strategy; Innovation and Invention; Growth and Development Strategy; Manufacturing Industry; Food and Beverage Industry; Austria
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    Khaire, Mukti, Stefan Aichinger, Monika Maria Elisabeth Hoffmann, and Maximilian Georg Manfred Schnoedl. "Zotter Living by Chocolate." Harvard Business School Case 810-091, February 2010. (Revised June 2011.)
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