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  • 15 Jan 2013
  • First Look

First Look: January 15

apparel market, the company started to face intense competition from small and large Indian and foreign retailers. The company's chairman, Dr. Nalli Kuppusamy Chetty, announced a $25 million expansion plan and proposed the opening of 12... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2013
  • News

Curing Health Care

Storrs Prescription: Build a Killer App Silicon Valley is known for being open to innovation, risk, and failure. At the opposite end of the table sits health care, with its strong emphasis on hierarchy, training, and experience—no... View Details
Keywords: Ambulatory Health Care Services; Health, Social Assistance; Management; Colleges, Universities, and Professional Schools; Educational Services
  • 06 Mar 2012
  • First Look

First Look: March 6

Science of Viral Ads Author:Thales Teixeira Publication:Harvard Business Review 90, no. 3 (March 2012) Abstract It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and... View Details
Keywords: Sean Silverthorne