Publications

The New Rules for Bringing Innovations to Market, Harvard Business Review, March 2004

It's tough to get consumers to adopt innovations--and it's getting tougher all the time. That's because more and more markets are taking on the characteristics of networks. The interconnections among today's companies are so plentiful that often a... View Details

2014
Article

Framework for China's Novel Sustainable Evaluation System Strategy

By: Robert G. Eccles and Peijun Duan

China’s sustainable development faces three challenges: first, the follow-up momentum of sustainable economic growth and economic transformation is insufficient; second, some resources and environment loads have reached their limits; third, some products affecting the... View Details

Keywords: Sustainable Development; Integrated Report; New Evaluation System; China

February 2000 (Revised December 2000)
Case

Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?

By: Charles King III and Das Narayandas

Chairman and CEO M. Douglas Ivester stumbles when he tells a Brazilian newsmagazine about a new Coke vending machine that can automatically raise prices in hot weather. Reaction around the world is swift and negative. View Details

Keywords: Price; Strategy; Brands and Branding; Marketing Strategy; Product Development; Global Range; Public Opinion; Value Creation

Purchase

2017
Report

Room to Grow: Identifying New Frontiers for Apprenticeships

By: Joseph B. Fuller and Matthew Sigelman

In the United States, apprentices are employed in just 27 occupations, mostly in skilled, physical trades. An analysis of job postings data shows that extending apprenticeships to more occupations provides an opportunity to expand employment and close the middle skills... View Details

Keywords: Employment; Training; Competency and Skills; Personal Development and Career; United States

November 2004
Case

ClozeX Medical (A): The New Standard of Wound Closure

By: William A. Sahlman and Ryland Matthew Willis

Describes a set of decisions confronting the founder of a company with a revolutionary new wound-closure product. He must decide how to finance and exploit his venture. View Details

Keywords: Business or Company Management; Corporate Entrepreneurship; Product Launch; Medical Specialties; Corporate Finance; Medical Devices and Supplies Industry

20 Jun 2017
First Look

First Look at New Research and Ideas, June 20

leave for home by 5:30 p.m.? How did HUL develop a cheaper, better product to beat its competitor, Nirma? What do Taj Hotels, HDFC, HUL, L&T, and BPCL have in common? They are the win-win corporations! Based on over a decade of... View Details

Keywords: Sean Silverthorne

12 PM – 1 PM EDT, 17 Oct 2017
Webinars: Career

Attract & Retain Top Talent to Create an Engaged and Productive Team

To become the best in the business, it is essential to employ the best people. But how do managers build a culture where employees are ready and able to take their team to the next level? This keynote focuses on how to attract talented team members, empower them, and... View Details

24 Jan 2017
First Look

First Look at New Research: January 24, 2017

By: Kerr, William R., and Ufuk Akcigit Abstract—We build a tractable growth model where multi-product incumbents invest in internal innovations to improve their existing products, while new entrants and incumbents invest in external... View Details

Keywords: Sean Silverthorne

December 2021 (Revised May 2025)
Case

Bed Bath & Beyond: The New Strategy to Drive Shareholder Value

By: Benjamin C. Esty and Daniel W. Fisher

At one time, Bed Bath & Beyond was one of the most successful specialty retailers in the United States—its growth and profit margins far exceeded both peer retailers in the home goods market as well as many other discount retailers. But in 2014, its stock price peaked,... View Details

Keywords: Competitive Strategy; Competitive Advantage; Value Creation; Diversification; Corporate Governance; Leading Change; Performance Evaluation; Valuation; Investment Activism; Consumer Products Industry; Consumer Products Industry; United States

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July 2018
Case

LIXIL Group Corporation: Building a New Company in an Old Industry

By: Boris Groysberg and Akiko Kanno

In the spring of 2018, Kinya Seto, president and CEO of LIXIL Group Corporation, a major housing and building products and services company, called a meeting at the company’s head office in central Tokyo to discuss how to implement the new three-year strategic plan.... View Details

Keywords: Turnaround; Leadership And Change Management; Consolidation; Change Management; Leadership; Global Strategy; Business Model; Consumer Products Industry; Consumer Products Industry; Japan

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April 6, 2023
Article

A New NFT Launch Strategy: The Wave Mint

By: Scott Duke Kominers and 1337 Skulls Sers

In an NFT project, the mint—the process by which tokens are initially allocated—largely determines who your community is and how they and the broader market view the project going forward. In this piece, we review a new minting strategy recently introduced by 1337... View Details

Keywords: NFTs; Mechanism Design; Sales Management; Sales Model; Crypto Economy; Non-fungible Tokens; Networks; Product Launch; Auctions; Market Design

20 Feb 2017
Research & Ideas

Having No Life is the New Aspirational Lifestyle

an aspirational lifestyle. “The new conspicuous consumption is about saying, I am the scarce resource, and therefore I am valuable” The finding suggests a new way for marketers to sell their View Details

Keywords: by Michael Blanding

10 Apr 2018
First Look

First Look at New Research, April 10, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54331 forthcoming American Economic Journal: Economic Policy Physician Beliefs and Patient Preferences: A New Look at Regional Variation in Health Care Spending By: Cutler, David, Jonathan... View Details

Keywords: Sean Silverthorne

03 Dec 2014
News

The Internet of Things to bring a new economic boom

14 Dec 2015
Research & Ideas

Deflategate and the Sustained Success of the New England Patriots

Deflategate, the pro football controversy that spawned a media frenzy, Twitter war, even a presidential joke, has a new claim to fame as a Harvard Business School case study. At the heart of Deflategate is the question of whether the... View Details

Keywords: by Roberta Holland; Sports

April 1992
Case

Time Inc. and New Magazine Development (B)

By: David J. Collis and Nancy Donohue

Keywords: Journals and Magazines; Product Development; Publishing Industry