Publications

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01 Dec 1999
News

Christensen and Vernon Remembered

Tariffs and Trade, among numerous other achievements in a career notable for its global impact. "Ray Vernon was one of the most influential scholars of his generation, a true pioneer in the study of multinational corporations and the... View Details

August 2009
Teaching Note

Procter & Gamble in the 21st Century (A): Becoming Truly Global (TN)

By: Rosabeth M. Kanter and Matthew Bird

Teaching Note for [309030]. View Details

Keywords: Mission and Purpose; Value; Multinational Firms and Management; Change Management; Mergers and Acquisitions; Problems and Challenges; Decision Making; Consumer Products Industry

September 1994
Case

Marks & Spencer: Sir Richard Greenbury's Quiet Revolution

By: Joseph L. Bower and John B. Matthews Jr.

Marks & Spencer (M&S) is one of the world's greatest companies. In 1994, its management was chosen the most admired in Europe by 637 peers. The case explores how Sir Richard Greenbury, appointed the new chairman of the company in 1991, transformed his inheritance into... View Details

Keywords: Growth and Development Strategy; Business or Company Management; Business Strategy; Management Teams; Global Strategy; Multinational Firms and Management; Europe; United States

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September 2010 (Revised May 2011)
Case

Leadership in Corporate Reporting Policy at Tata Steel

By: Karthik Ramanna and Rachna Tahilyani

The case describes the challenges faced by Tata Steel, India's largest private sector steel company, as it transitions from Indian GAAP to IFRS. It first describes those challenges in the context of the institutional voids that make IFRS adoption difficult in India.... View Details

Keywords: Financial Reporting; International Accounting; Multinational Firms and Management; Policy; Leadership; Emerging Markets; Standards; Organizational Change and Adaptation; Steel Industry; India

August 2009
Teaching Note

Procter & Gamble in the 21st Century (C): Integrating Gillette (TN)

By: Rosabeth M. Kanter and Matthew Bird

Teaching Note for [309032]. View Details

Keywords: Integration; Mission and Purpose; Value; Problems and Challenges; Transition; Business Units; Governance Controls; Multinational Firms and Management; Consumer Products Industry

2007
Chapter

The Complete Business of Serving the Poor: Insights from Unilever's Project Shakti in India

By: V. Kasturi Rangan, Dalip Sehgal and Rohithari Rajan

Keywords: Multinational Firms and Management; Corporate Social Responsibility and Impact; Social Entrepreneurship; Poverty; Developing Countries and Economies; India

November 1990 (Revised September 1991)
Case

The Transformation of IBM

By: Andrall E. Pearson and David B. Yoffie

John Akers, IBM's chairman, must confront how to transform a $60 billion, full line, global computer company that is the leader in every market it serves, yet losing share across the board. The case explores senior management's perspective on the process of... View Details

Keywords: Organizational Change and Adaptation; Transformation; Corporate Strategy; Adoption; Management Teams; Information Infrastructure; Information Technology; Multinational Firms and Management; Computer Industry

01 Dec 2005
News

Faculty Books

of international capital markets. Several cases go inside multinational firms to consider how hedging strategies can be devised, how to value assets around the world, and how to pursue major financings that... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information

01 Jun 2000
News

Capturing Human Capital

Confronted with the fundamental changes that are transforming today's global business environment, a number of firms are finding it necessary to reevaluate their organizational priorities. "These are turbulent times for business as many... View Details

14 Dec 2010
Op-Ed

Tax US Companies to Spur Spending

"repatriation taxes" that occur under the US system of worldwide taxation. Simply put, multinational firms currently have an incentive to keep money abroad. A temporary holiday of the repatriation... View Details

Keywords: by Mihir A. Desai

11 Jul 2005
Research & Ideas

The New International Style of Management

certain qualities and practices not observed in firms that fall short. Multinational firms have understood for some time that certain activities, such as marketing, must remain... View Details

Keywords: by Garry Emmons

September 2009
Teaching Note

IBM in the 21st Century: The Coming of the Globally Integrated Enterprise (TN)

By: Rosabeth M. Kanter and Matthew Bird

Teaching Note for [308105]. View Details

Keywords: Opportunities; Value; Competition; System; Innovation and Invention; Multinational Firms and Management; Leadership Development; Information Technology Industry; Computer Industry

April 1993 (Revised June 1993)
Case

Bayerische Motoren Werke AG (BMW)

By: Robert J. Dolan

In 1992, BMW attempts to revive its position in the United States market. In 1991, unit sales had fallen to 53,000 from 88,000 in 1987. The new CEO of North America considers a multifaceted plan to turn around the situation. View Details

Keywords: Product Positioning; Marketing Strategy; Multinational Firms and Management; Market Entry and Exit; Sales; Manufacturing Industry; Auto Industry; Germany; North America

June 2013 (Revised March 2014)
Case

Inditex: 2000

By: John R. Wells and Galen Danskin

In 2000, Inditex was one of the largest specialty apparel retailers in the world, with $2.4 billion in sales from 1,080 stores across 33 countries. Zara, Inditex's main brand, produced popular designer items at a fraction of design-house prices and could push an item... View Details

Keywords: Fashion; Fashion Industry; Succession; IPO; Competition; Initial Public Offering; Multinational Firms and Management; Management Succession; Growth and Development Strategy; Apparel and Accessories Industry; Retail Industry

February 2002 (Revised February 2002)
Case

Morgan Stanley Japan, 2002

By: Tarun Khanna and Louis P. DiLorenzo, Jr

Thierry Porte, president of Morgan Stanley Japan, had spent the brisk November day in Tokyo with Eric Best, Morgan Stanley's head of scenario planning, outlining the exercise that all of the managing directors in Japan would participate in shortly. Japan remained mired... View Details

Keywords: Planning; Economic Slowdown and Stagnation; Investment Banking; Multinational Firms and Management; Banking Industry; Financial Services Industry; Japan; United States

July 2016
Case

The EC Rains on Oracle/Sun (A)

By: Lena G. Goldberg

Oracle's proposed acquisition of Sun was on a fast track until the EC's antitrust concerns about open-source MySQL ignited a transatlantic war of words delaying the deal. Sun's performance suffered and its customers were approached by competitors while regulatory... View Details

Keywords: Law; Antitrust; EC Regulation; Mergers and Acquisitions; Multinational Firms and Management; Laws and Statutes; Monopoly; Business and Government Relations

November 1991 (Revised June 1997)
Case

Micom Caribe (A)

By: David M. Upton and Joshua D. Margolis

Describes the Puerto Rican manufacturing plant of a transnational company. The award-winning plant has dramatically improved the quality of flexibility of its operations, by taking a radical approach to manufacturing. The methods center on the use of specific... View Details

Keywords: Business Plan; Multinational Firms and Management; Management Analysis, Tools, and Techniques; Product Launch; Production; Performance Improvement; Quality; Strategy; Manufacturing Industry