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  • All HBS Web  (1,670)
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    • News  (295)
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  • December 2023
  • Case

TikTok: The Algorithm Will See You Now

By: Shikhar Ghosh and Shweta Bagai
In a world where attention is a scarce commodity, this case explores the meteoric rise of TikTok—an app that transformed from a niche platform for teens into the most visited domain by 2021—surpassing even Google. Its algorithm was a sophisticated mechanism for... View Details
Keywords: Social Media; Applications and Software; Disruptive Innovation; Business and Government Relations; International Relations; Cybersecurity; Culture; Technology Industry; China; United States; India
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Ghosh, Shikhar, and Shweta Bagai. "TikTok: The Algorithm Will See You Now." Harvard Business School Case 824-125, December 2023.
  • November 2019 (Revised April 2020)
  • Case

Purple Innovation, Inc.: The Online to Offline Marketing Challenge

By: Elie Ofek and Nakisha Williams
This case focuses on Purple Innovation Inc. (Purple), a company that started out in the Direct to Consumer (DTC) mattress space. In late 2018, after a successful launch and IPO with sales predominantly originating from its website, Purple was looking to sustain its... View Details
Keywords: Offline Sales; Marketing Strategy; Digital Marketing; Growth and Development Strategy; Consumer Products Industry; Consumer Products Industry
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Ofek, Elie, and Nakisha Williams. "Purple Innovation, Inc.: The Online to Offline Marketing Challenge." Harvard Business School Case 520-040, November 2019. (Revised April 2020.)
  • Profile

Lisa Cousins

Why was earning your MBA at HBS important to you? I grew up in a very small town – you could call it “the middle of nowhere” – and have always been a bit of a dreamer, with aspirations to be a leader in the travel View Details
Keywords: Entertainment / Media; Entertainment / Media
  • August 2016
  • Supplement

CEO Succession at Cisco (B): Announcement Strategy

By: Boris Groysberg, J. Yo-Jud Cheng and Annelena Lobb
Supplements the (A) case (417-031). This case supplement describes Cisco’s communications strategy around the CEO announcement, which focused on controlling the narrative and avoiding leaks. The strategy included both internal and external processes aimed at... View Details
Keywords: Management Succession; Communication Strategy; Technology Industry
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Groysberg, Boris, J. Yo-Jud Cheng, and Annelena Lobb. "CEO Succession at Cisco (B): Announcement Strategy." Harvard Business School Supplement 417-032, August 2016.
  • 18 Feb 2009
  • First Look

First Look: February 18, 2009

of gaming console industry leadership, how should Sony respond to the overwhelming success of competitor Nintendo's user-friendly Wii over Sony's high-tech PlayStation 3? It was August 2008 and Kazuo Hirai,... View Details
Keywords: Martha Lagace

    Leslie K. John

    Leslie K. John is a Professor of Business Administration at Harvard Business School. Currently, she teaches on the topics of Negotiation, Marketing and Behavioral Economics in various Executive Education courses, including in the Program for Leadership Development.... View Details

    Keywords: marketing industry; marketing industry; marketing industry; marketing industry
    • 10 Jul 2000
    • Research & Ideas

    Cable TV: From Community Antennas to Wired Cities

    many diversified media companies viewed entry into cable as a hedge: they believed that their newspaper readership and broadcasting audiences might decline over time due to... View Details
    Keywords: by Thomas R. Eisenmann; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting
    • 21 Oct 2013
    • Working Paper Summaries

    How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars

    Keywords: by Isao Okada & Stephen A. Greyser; Sports
    • September 2010 (Revised April 2017)
    • Case

    Aspen Skiing Company (A)

    By: Michael W. Toffel and Stephanie van Sice
    Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities... View Details
    Keywords: Governing Rules, Regulations, and Reforms; Supply Chain Management; Corporate Social Responsibility and Impact; Business and Government Relations; Business and Stakeholder Relations; Environmental Sustainability; Climate Change; Entertainment and Recreation Industry; Aspen
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    Toffel, Michael W., and Stephanie van Sice. "Aspen Skiing Company (A)." Harvard Business School Case 611-002, September 2010. (Revised April 2017.)
    • August 2019 (Revised March 2023)
    • Case

    Rand Fishkin at Moz (A)

    By: Thomas R. Eisenmann
    In 2016, senior management at Moz, a venture capital–backed startup providing software tools for digital marketing professionals, must decide how to address a looming cash flow crisis precipitated by failed efforts to broaden its product line. Seattle-based Moz had... View Details
    Keywords: Startups; Scaling; Entrepreneurship; Failure; Business Startups; Diversification; Growth Management; Technology Industry
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    Eisenmann, Thomas R. "Rand Fishkin at Moz (A)." Harvard Business School Case 820-002, August 2019. (Revised March 2023.)

      Ryan W. Buell

      Ryan W. Buell is a Professor of Business Administration in the Technology and Operations Management Unit at Harvard Business School. He teaches View Details

      Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
      • February 2003 (Revised June 2003)
      • Case

      Interface's Evergreen Services Agreement

      In an attempt to reduce its ecological footprint, Interface Americas, a leading manufacturer of commercial carpet tile, has launched the Evergreen Services Agreement (ESA)--a lease agreement that provides would-be carpet purchasers with comprehensive floor-covering... View Details
      Keywords: Business Model; Product; Environmental Sustainability; Innovation and Invention; Leasing; Consumer Products Industry; Houston
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      Oliva, Rogelio, and James Quinn. "Interface's Evergreen Services Agreement." Harvard Business School Case 603-112, February 2003. (Revised June 2003.)
      • June 2008
      • Case

      Threadless: The Business of Community

      By: Karim R. Lakhani and Zahra Kanji
      Threadless.com, the online, Chicago-based t-shirt company, was not your typical fashion apparel company. The company, run by Jake Nickell, Jacob DeHart, and Jeffrey Kalmikoff, turned the fashion business on its head by enabling anyone to submit designs for t-shirts and... View Details
      Keywords: Business Model; Business Startups; Innovation and Invention; Product Design; Partners and Partnerships; Social and Collaborative Networks; Apparel and Accessories Industry
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      Lakhani, Karim R., and Zahra Kanji. "Threadless: The Business of Community." Harvard Business School Multimedia/Video Case 608-707, June 2008.
      • April 2017
      • Supplement

      Imprimis (C)

      By: Ramon Casadesus-Masanell, Karen Elterman and Marc Appel
      This case is a supplement to Imprimis (A & B). Set in 2015, it first describes Imprimis’s decision to introduce its own line of compounded eye drop medication called LessDrops. The case then examines the moral dilemma faced by CEO Mark Baum, who was struck by the... View Details
      Keywords: Health Care and Treatment; Cost; Moral Sensibility; Competitive Strategy; Decision Choices and Conditions; Pharmaceutical Industry; United States
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      Casadesus-Masanell, Ramon, Karen Elterman, and Marc Appel. "Imprimis (C)." Harvard Business School Supplement 717-497, April 2017.
      • September 2011
      • Module Note

      Orientation to Leadership Intelligence Days, 2011

      By: Joshua D. Margolis and Anthony J. Mayo
      Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details
      Keywords: Budgets and Budgeting; Borrowing and Debt; Investment Return; Resource Allocation; Marketing Communications; Marketing Strategy; Consumer Behavior; Online Technology; Beauty and Cosmetics Industry
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      Margolis, Joshua D., and Anthony J. Mayo. "Orientation to Leadership Intelligence Days, 2011." Harvard Business School Module Note 412-057, September 2011.
      • August 1991 (Revised February 1992)
      • Case

      Gain Sharing at Star Cablevision Group

      By: Leonard A. Schlesinger and Sarah Ann Greene
      Describes Star's experiment with gain sharing over a three-year period. Background on the industry and company's history are provided to establish the context for the shift to pay-for-performance. Describes the three different gain sharing programs, the resulting... View Details
      Keywords: Motivation and Incentives; Service Delivery; Performance Productivity; Television Entertainment; Compensation and Benefits; Media and Broadcasting Industry
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      Schlesinger, Leonard A., and Sarah Ann Greene. "Gain Sharing at Star Cablevision Group." Harvard Business School Case 692-012, August 1991. (Revised February 1992.)
      • September 2010 (Revised November 2013)
      • Supplement

      Aspen Skiing Company (B)

      By: Michael W. Toffel and Stephanie van Sice
      Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities... View Details
      Keywords: Environmental Sustainability; Supply Chain; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Aspen
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      Toffel, Michael W., and Stephanie van Sice. "Aspen Skiing Company (B)." Harvard Business School Supplement 611-003, September 2010. (Revised November 2013.)
      • September 2010 (Revised January 2014)
      • Supplement

      Aspen Skiing Company (D)

      By: Michael W. Toffel and Stephanie van Sice
      Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world-renowned ski resort vulnerable to global climate change, Aspen's activities... View Details
      Keywords: Environmental Sustainability; Supply Chain; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Aspen
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      Toffel, Michael W., and Stephanie van Sice. "Aspen Skiing Company (D)." Harvard Business School Supplement 611-019, September 2010. (Revised January 2014.)
      • April 2019 (Revised October 2019)
      • Case

      Sanjeev Kapoor: The Recipe for Success

      By: Boris Groysberg and Mahima Rao-Kachroo
      India's most recognized celebrity chef Sanjeev Kapoor has been an integral part of the country's food industry since 1993. As a celebrity chef, Kapoor enjoyed a 17-year run of his hit TV cooking show “Khana Khazana,” published more than 100 cookbook titles in multiple... View Details
      Keywords: Advertising; Business Ventures; Change; Decision Making; Entrepreneurship; Food; Leadership; Management; Markets; Media; Organizations; Ownership; Problems and Challenges; Quality; Relationships; Technology; Food and Beverage Industry; India; South Asia
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      Groysberg, Boris, and Mahima Rao-Kachroo. "Sanjeev Kapoor: The Recipe for Success." Harvard Business School Case 419-076, April 2019. (Revised October 2019.)
      • March 2011 (Revised July 2011)
      • Case

      Vestas' World of Wind

      By: Thomas J. Steenburgh and Elena Corsi
      The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details
      Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry
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      Steenburgh, Thomas J., and Elena Corsi. "Vestas' World of Wind." Harvard Business School Case 511-121, March 2011. (Revised July 2011.)
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