Marketplace - Publications - Faculty & Research

01 Jun 2015
News

Fast Forward

a campus conference earlier this month to focus on four issues: forging effective business- educator partnerships, creating a better marketplace for middle skills, developing entrepreneurial ecosystems, and defining success in... View Details

Keywords: Dan Morrell; Executive, Legislative, and Other General Government Support; Government; Elementary and Secondary Schools; Educational Services; Colleges, Universities, and Professional Schools; Educational Services

24 Jun 2002
Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

ever really ask or address well, which is, 'How does customer value work over time?' How is cultural value created; how is it maintained; how is it destroyed?'" With the strategic importance of brands climbing, understanding how certain brands achieve so much... View Details

Keywords: by Martha Lagace

13 Dec 2016
First Look

December 13, 2016

health care marketplace and make competing on value central to their strategy. All stakeholders in the health care industry—regulators, providers, insurers, employers, and patients themselves—have roles to play in creating real... View Details

Keywords: Carmen Nobel

24 Jul 2018
First Look

New Research and Ideas, July 24, 2018

Market Design By: Roth, Alvin E. Abstract—Marketplaces are often small parts of large markets, and both markets and marketplaces come in many varieties. Market design seeks to understand what marketplaces... View Details

Keywords: Dina Gerdeman

14 Dec 2015
Research & Ideas

Airbnb Hosts Discriminate Against African-American Guests

many online marketplaces of the so-called sharing economy. “To facilitate trust, many online platforms like Airbnb encourage sellers to provide personal profiles and even to post pictures of themselves” says HBS Associate Professor Ben... View Details

Keywords: by Carmen Nobel; Accommodations; Web Services

22 Jul 2014
News

Hungry for Change

with a vendor to build an online marketplace that will essentially be a Craigslist of hunger, where restaurants or even smaller entities can post food availability—say, 50 pounds of chicken breasts at a local hotel—and a shelter could... View Details

Keywords: Agriculture

January 2017 (Revised December 2017)
Case

Carmichael Roberts: To Create a Private Equity Firm?

By: Steven Rogers and Kenneth J. Cooper

Carmichael Roberts, a rare African-American venture capitalist, considered leaving his general partnership in a private equity firm near Boston and setting up his own in 2015. He weighed whether the timing was right, with the economy still not fully recovered from the... View Details

Citation

Educators

Purchase

12 Aug 2008
Op-Ed

Google-Yahoo Ad Deal is Bad for Online Advertising

The Subcommittee: My name is Benjamin Edelman. I am an assistant professor at the Harvard Business School, where my research focuses on the design of electronic marketplaces, including designing online marketplaces to assure safety,... View Details

Keywords: by Benjamin G. Edelman; Advertising; Publishing

12 Oct 1999
Research & Ideas

Value Judgments: Business Ethics Across Borders

"As different cultural traditions meet in the marketplace and inside organizations, managers face tough choices about the values that they and their organizations will live by," HBS professor Lynn Sharp Paine told participants... View Details

Keywords: by Judith A. Ross

30 Sep 2013
Research & Ideas

Do Mergers Hurt Product Quality?

off the shelf, and you take it home with you." The research team also kept track of brand consolidation, noting that companies were most likely to prune brands post-merger when the marketplace was crowded with similar products. But... View Details

Keywords: by Carmen Nobel; Consumer Products

23 Jul 2001
Research & Ideas

How Relationships are Building Biotech

industry. As more firms go public, an industry is 'put on the map'; analysts begin to track these groups of firms and to compare their values, developing a marketplace for investors which, in turn, spurs the growth of the firms."... View Details

Keywords: by Martha Lagace & Mallory Stark

Web

IFC: Italy; Tradition and Innovation - Course Catalog

national economy), Italy is the second largest manufacturer and the second largest European exporter. Students will learn how Italy’s companies – that include some iconic brands that leverage the powerful “Made in Italy” label - have found a way to compete in a global... View Details

Web

Creating Brand Value - Course Catalog

relevant are brands in today’s marketplace and what are the forces that are making brands more or less relevant to consumers? Is AI-based automation diluting brand value? Module 2: Brand Storytelling Key questions will include: What is... View Details

August 1991 (Revised September 1994)
Background Note

What Is Industrial Marketing?

By: V. Kasturi Rangan

Discusses the key distinguishing aspects of industrial as compared to consumer marketing. These differences are highlighted for organizational as well as marketing mix aspects. View Details

Keywords: Customer Relationship Management; Innovation Strategy; Growth and Development Strategy; Marketing Channels; Marketing Strategy; Marketplace Matching; Organizational Change and Adaptation; Core Relationships; Industrial Products Industry; Manufacturing Industry

Citation

Educators

Purchase

22 May 2018
First Look

New Research and Ideas, May 22, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54476 Trust and Disintermediation: Evidence from an Online Freelance Marketplace By: Gu, Grace, and Feng Zhu Abstract—As an intermediary improves trust between two sides of its market to... View Details

Keywords: Dina Gerdeman

13 Sep 2011
First Look

First Look: September 13

Laura Arjona, and Emily ZhangHarvard Business School Case 712-410 AppDirect is a start-up that offers small businesses software-as-a-service solutions through a business app marketplace and portal. Daniel Saks, co-founder and co-CEO, is... View Details

Keywords: Sean Silverthorne

Profile

Anthony Tan

invading a legacy marketplace with a technology-based product, especially in chaotic Asian markets, has taken a toll. A technology glitch last year left many of the 60,000 drivers in Grab Taxi’s network, angry and frustrated. Tan told the... View Details

04 Sep 2019
News

Case Study: Up in the Air

on IT services in 2018, and the direction of global tech trends, the shortage isn’t going away quickly. Berendt cofounded Talent Alpha in 2018 to fill that gap. The Kraków-based startup is building a marketplace to link central and... View Details

Keywords: Jen McFarland Flint; Management, Scientific, and Technical Consulting Services; Professional Services

01 Sep 2017
News

Case Study: Confidence Builder

differentiate the Confi program—most other prevention programs are designed to meet compliance standards, not foster conversation—but the marketplace is dominated by a few big companies. Schools pay about $1 per student each year for such... View Details

Keywords: April White; Confi; Colleges, Universities, and Professional Schools; Educational Services

04 Jun 2001
Research & Ideas

RealNetworks, CNET, and Judo Strategy

Bonnie (MBA '90), CEO of CNET, whose Web sites—not to mention a radio station and several print magazines—provide a wealth of information to technology buffs and buyers alike. Founded in 1992, CNET has fared so well in the marketplace... View Details

Keywords: by Jim Aisner

Publications