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  • Web

Research & Development, Project Code SX-70 - Edwin H. Land & Polaroid | Harvard Business School

the Polarizer A RESEARCH & MANUFACTURING COMPANY Commercialization of the Polarizer Innovation and the War Effort A Rewarding Working Life INSTANT PHOTOGRAPHY The Idea of Instant Photography Research and... View Details
  • Web

The Business History of India & South Asia - Creating Emerging Markets

Conferences The Business History of India & South Asia: Recent Trends in Research This one-day conference brought together leading scholars from Asia, Europe, and the United States to discuss the latest View Details
  • 12 Jun 2023
  • Blog Post

Creating Emerging Markets Sustainability Series - Leapfrogging Traditional Agricultural Development in Africa

Creating Emerging Markets Sustainability Series – Leapfrogging Traditional Agricultural Development in Africa Cover image features Mostafa Terrab. By 2050, the world’s population is expected to reach 9.7 billion people, with more than... View Details
  • January 2021 (Revised May 2021)
  • Case

Amazon Shopper Panel: Paying Customers for Their Data

By: Eva Ascarza and Ayelet Israeli
This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers’ privacy in the digital age, the value of customers’ own... View Details
Keywords: Data Analytics; Data Privacy; Data Management; ＂Marketing Analytics＂; Marketing Communication; Marketing Research; Data-driven Management; E-Commerce Strategy; Ethical Decision Making; CRM; Consumer Protection; Targeted Advertising; Targeted Policies; Data Ownership; Marketing; Research; Marketing Communications; Analytics and Data Science; Management; Customer Relationship Management; Ethics; E-commerce; Retail Industry; Technology Industry; United States
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  • October 2007
  • Article

The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market

By: Anita Elberse and Bharat N. Anand
One of the most visible and publicized trends in the movie industry is the escalation in movie advertising expenditures over time. Yet, the returns to movie advertising are poorly understood. The main reason is that disentangling the causal effect of advertising on... View Details
Keywords: Advertising; Stocks; Investment Return; Price; Revenue; Quality; Mathematical Methods; Motion Pictures and Video Industry
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  • 01 Sep 2014
  • News

Book Review: Getting Beyond Yes

need to align their in-the-moment thinkers with the big picture and their strategists with practical day-to-day sales operations. But you don’t have to take Cespedes’s word for it—though he does head HBS’s executive program on this very topic and has led the Strategic... View Details
Keywords: Maureen Harmon; faculty research; faculty books
  • 1993
  • Report

Relationships Between Providers and Users of Market Research: The Role of Personal Trust

By: Rohit Deshpandé, G. Zaltman and C Moorman
Keywords: Marketing; Research; Trust; Relationships
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  • Web

Buy Now, Pay Later: Credit and the Market Economy: The Rise of Credit Reporting

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the View Details
  • Web

Oral History, Business History and Business Archives in India - Creating Emerging Markets

Conferences Oral History, Business History, and Business Archives in India This one-day conference held at the Harvard Business School India Research Center in Mumbai brought together business historians, business archivists, and business... View Details
  • 19 Sep 2024
  • Blog Post

A Day at Royal FloraHolland: The Epicenter of the Global Flower Market

house offered a unique lens into the vibrant global horticulture industry. RFH’s Dominant Global Position: Dominant Position in the Flower Supply Chain RFH's dominant position in the flower supply chain is intriguing. As a marketplace, it connects growers with buyers,... View Details
  • November 2014
  • Article

The Impact of Corporate Sustainability on Organizational Processes and Performance

By: Robert G. Eccles, Ioannis Ioannou and George Serafeim
We investigate the effect of corporate sustainability on organizational processes and performance. Using a matched sample of 180 U.S. companies, we find that corporations that voluntarily adopted sustainability policies by 1993—termed as High Sustainability... View Details
Keywords: Sustainability; Sustainability Management; Sustainability Research; Sustainability Reporting; Sustainability Targets; Corporate Social Responsibility; Corporate Accountability; Reporting; Corporate Governance; Investor Clientele; Investor Communication; Stock Market; Corporate Social Responsibility and Impact; Environmental Sustainability; Performance; United States
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  • July 1996
  • Article

New Product Development Structures: The Effect of Customer Overload on Post-Concept Time to Market

By: S. Datar, C. Jordan, S. Kekre, S. Rajiv and K. Srinivasan
Keywords: Product; Research and Development; Customers; Markets
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  • 01 Dec 2000
  • News

Latin America's Decade

a report on the HBS Latin America Research Center), Latin America is an evolving, untapped market of vast potential, formidable challenges, and many fascinations. MORE A Latin American Vision: New HBS View Details
Keywords: Garry Emmons and Julia Hanna; Latin America; research; infrastructure; Hospitality; Securities, Commodities, and Other Financial Investments; Finance; Management, Scientific, and Technical Consulting Services; Professional Services
  • 20 Feb 2017
  • Working Paper Summaries

Where Should We Build a Mall? The Formation of Market Structure and Its Effect on Sales

Keywords: by Doug J. Chung, Kyoungwon Seo, and Reo Song; Retail; Real Estate; Construction
  • October 2017
  • Article

Toward a Prescriptive Theory of Dynamic Capabilities: Connecting Strategic Choice, Learning, and Competition

By: Gary P. Pisano
The field of strategy has mounted an enormous effort to understand, define, predict, and measure how organizational capabilities shape competitive advantage. While the notion that capabilities influence strategy dates back to the work of Andrews (1971, The Concept... View Details
Keywords: Business Admnistration; Market Structure; Firm Structure; Market Efficiency; Competency and Skills; Organizational Structure; Strategy
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  • Web

Case Method - Research Resources | Baker Library | Bloomberg Center | Harvard Business School

include the research materials for his book, The Case Method of Teaching Human Relations and Administration , included above. Melvin Thomas Copeland papers Copeland was the author of the first published book of cases, View Details

    Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market

    The prevalence of online platforms opens new doors to traditional businesses for customer reach and revenue growth. This research investigates platform competition in a setting where prices are determined by negotiations between platforms and businesses. We compile a... View Details
    • 28 Jan 2020
    • Working Paper Summaries

    Does Apple Anchor a Shopping Mall? The Effect of the Technology Stores on the Formation of Market Structure

    Keywords: by Doug J. Chung, Kyoungwon Seo, and Reo Song; Retail; Real Estate
    • 2001
    • Working Paper

    When Does the Market Matter? Stock Prices and the Investment of Equity Dependent Firms

    By: Malcolm Baker, Jeremy Stein and Jeffrey Wurgler
    We use a simple model of corporate investment to determine when investment will be sensitive to non-fundamental movements in stock prices. The key cross-sectional prediction of the model is that stock prices will have a stronger impact on the investment of firms that... View Details
    Keywords: Investment; Equity; Stocks; Price; Mathematical Methods; Forecasting and Prediction
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    • 14 May 2024
    • Blog Post

    Creating Emerging Markets Sustainability Series - How to Build a Culture of Intrapreneurship

    Creating Emerging Markets Sustainability Series – How to Build a Culture of Intrapreneurship Today, the concept of “sustainable innovation” seems commonplace and is generally accepted as a viable path balancing business growth with... View Details