Marketing Insight - Publications - Faculty & Research

01 Oct 1999
News

Banking on Success

an insider's view of the action, the Bulletin asked five members of the class who have been involved in a variety of banking endeavors to share some personal and professional insights and to reflect on the lessons, losses, and phenomenal... View Details

Keywords: Deborah E. Blagg

10 Apr 2007
First Look

First Look: April 10, 2007

announcements on trading behavior in a simulated and real stock market setting. I find evidence that the involvement of stars impacts movies' expected theatrical revenues, and I provide insight into the... View Details

Keywords: Martha Lagace

30 Jul 2018
Research & Ideas

Why Ethical People Become Unethical Negotiators

fraudulent fund, even though many suspected something was strange, since the low-risk fund had defied reality by dramatically outperforming the stock market several years in a row. “We were all aware of this hedge fund that had had great... View Details

Keywords: by Dina Gerdeman

06 May 2014
First Look

First Look: May 6

http://www.cambridge.org/US/academic/subjects/economics/economics-general-interest/democracy-and-its-elected-enemies-american-political-capture-and-economic-decline August 2013 Journal of Marketing Research Contingent Match Incentives... View Details

Keywords: Sean Silverthorne

01 Mar 2024
News

Alumni and Faculty Books and Podcasts

Edited by Margie Kelley Alumni Books You Got This! A Straightforward, No-Nonsense Playbook for Crushing 130+ Workplace Challenges By Heidi Abelli (MBA 1993) Palmetto Publishing Stepping into the corporate world can feel like navigating a labyrinth, especially when... View Details

Keywords: Publishing Industries (except Internet); Information

25 Jul 2017
First Look

First Look at New Research and Ideas: July 25, 2017

doctrine, this essay proposes a synthesizing principle: if the deal process involves an adequate market canvass, meaningful price discovery, and an arms-length negotiation, then there should be a strong presumption that the deal price... View Details

Keywords: Carmen Nobel

08 Jul 2019
Research & Ideas

Are Paywalls Saving Newspapers?

used firm size as a proxy for reputation and utilized uniqueness and political slant indices to account for other company characteristics. The study did not take into account costs or any discounts or marketing efforts targeting new... View Details

Keywords: by Kristen Senz; Journalism & News; Media & Broadcasting

30 Oct 2019
Research & Ideas

How to Recover Gracefully After Shutting Down Your Startup

interviewed dozens of founders of failed businesses for his upcoming book, tentatively titled Why Startups Fail. He has also been sharing his insights with MBA students in a new course called Entrepreneurial Failure. Knowing when it’s... View Details

Keywords: by Danielle Kost

07 May 2020
Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

businesses." At the same time, some market segments will continue to prefer the physical interactions embodied in the "old" model and will be willing to pay a premium for high-quality and safe physical consumption.... View Details

Keywords: by Hong Luo and Alberto Galasso

Web

From C-Suite to CEO - Alumni

motivators, leadership style, and needs. Keep in mind that the CEO role is not right for everyone, and some who achieve this goal find that the responsibilities are not in line with what they enjoy doing most. Self-assessment coupled with external assessment of the... View Details

25 Aug 2014
News

Ashraf M. Dahod, MBA 1981

$12 million in sales. Over the next 30-plus years, Dahod built five additional companies, each capitalizing on his own insights into technology and what the future would require—be it high-speed switching (Sigma Networks), high-speed... View Details

Keywords: Susan Young

11 Mar 2024
News

In Harmony

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, my name is Julia Hanna; I’m an associate editor at the HBS Alumni Bulletin. Last November I flew to Seoul, South Korea to interview Michael Kim (MBA 1990) of MBK Partners. Often referred to as one of... View Details

Keywords: Julia Hanna; photograph by Jun Michael Park

20 Feb 2017
Research & Ideas

Having No Life is the New Aspirational Lifestyle

is about saying, I am the scarce resource, and therefore I am valuable.” The business of busyness Marketers have already begun using such insights to target consumers, flattering them by implying how... View Details

Keywords: by Michael Blanding

27 Sep 2011
First Look

First Look: September 27

scrutinizing the behavior of customers, suppliers, and competitors to identify new ways of doing things; (4) Experimenting: constructing interactive experiences and provoking unorthodox responses to see what insights emerge; and (5)... View Details

Keywords: Sean Silverthorne

02 Mar 2016
News

David Moss is Rewriting History

market in early 18th-century Japan, Wall Street’s first financial panic in 1792, and the Federal Reserve’s highly controversial response to the global financial turmoil of 1931. The course debuted in the spring 2008 term; six weeks later... View Details

Keywords: April White

Web

Judges - Alumni

Acquisition, Customer Discovery, Go-to-Market Strategy, Market Research, Marketing, MVP Development, Pitch Feedback, Pivots, Product Roadmap, Scaling, Strategic Partnerships Advice Know what differentiates your company (what is your View Details

Web

Business Economics Online Course | HBS Online

This course is part of the Strategy track. Introduction to Economics for Managers ENROLL NOW No application needed for our certificate programs. Start your journey today! Economics for Managers $1,850 Next 8-week session starts August 6th Enroll Now Gain economic View Details

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Frequently Asked Questions | HBS Online

events. However, you may visit the HBS Online Business Insights Blog and HBS Online Facebook page for information about upcoming conferences and webinars featuring faculty, or join the HBS Online Community to build your network and... View Details

15 Dec 2023
News

Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem

Clubs News Clubs News Webinar illuminates broad array of business opportunities across Africa On December 5th, the HBS African-American Alumni Association (HBSAAA) hosted ‘Doing Business in Africa: From Opportunity to Action’, a webinar panel of HBS alumni who shared... View Details

Keywords: Margie Kelley

Web

Faculty - Race, Gender & Equity

Extension School. She has also played a... Jill J. Avery Senior Lecturer of Business Administration C. Roland Christensen Distinguished Management Educator Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management... View Details

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