Marketing Culture - Publications - Faculty & Research

07 Aug 2012
First Look

First Look: August 7

Roundtable. These findings are consistent with the view that financial markets placed a positive value on shareholder access, as implemented in the SEC's 2010 Rule. The Size and Composition of Corporate Headquarters in Multinational... View Details

Keywords: Sean Silverthorne

15 Nov 2016
First Look

November 15, 2016

levels and frequency of default typical of emerging markets even if the household impatience parameter is calibrated to local interest rates. A quantitative exercise calibrated to Brazil finds welfare gains of the optimal fiscal policy to... View Details

Keywords: Sean Silverthorne

Web

Business Fundamentals Course - CORe | HBS Online

Economics for Managers Economics for Managers will enable you to drive critical business decisions. Explore how businesses approach pricing strategy, evaluate market demand, and differentiate their offerings, and how you can apply those... View Details

28 Apr 2009
First Look

First Look: April 28, 2009

against large upfront investment, uncertain market demand, and the complication that the product might face legal challenges. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208072 Gucci Group in 2009... View Details

Keywords: Martha Lagace

01 Oct 2007
Research & Ideas

Encouraging Dissent in Decision-Making

calculation this way: "The potential costs to me for speaking out seem reasonably certain and somewhat immediate; the potential benefit to me for speaking out seems rather uncertain and definitely long-range." In the corporate world, Detroit's V-8 car View Details

Keywords: by Garry Emmons

05 Mar 2019
First Look

New Research and Ideas, March 5, 2019

financial goals over time—specifically, how organizations set goals, structure activities, select members, and socialize those members. In my own research, I see that these four pillars both shape and are shaped by the culture of the... View Details

Keywords: Dina Gerdeman

12 Aug 2019
Research & Ideas

How Scale Changes a Manager's Responsibilities

the hiring process for as long as possible in the early stages. The first 10-15 employees will set the culture of your company, and how you lead them will set the tone for leadership going forward. As you start to bring on more members of... View Details

Keywords: by Julia Austin

January 15, 2019
Article

Is Your Company's Strategy Aligned with Your Ownership Model?

By: Josh Baron

The legacy of Vanguard founder John Bogle has brought attention to the transformative influence of ownership structures within the business world. Bogle's revolutionary insight into the limitations of active fund management led to the widespread adoption of index... View Details

Keywords: Ownership Type; Business Strategy; Organizational Structure; Strength and Weakness; Competitive Advantage

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June 2020
Case

Breakthroughs at Blueprint Medicines

By: Richard G. Hamermesh, Kathy Giusti and Susie L. Ma

Precision medicine company Blueprint Medicines was building a successful track record for bringing drug therapies to market 40% faster than average. The company had spent $40 million dollars and two years building a compound library that became its drug development... View Details

Keywords: Precision Medicine; Cancer; Biotechnology; Drug Development; Strategy; Expansion; Science; Genetics; Information Technology; Entrepreneurship; Organizational Culture; Management; Growth and Development; Pharmaceutical Industry; United States; Cambridge; Massachusetts

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05 Apr 2011
First Look

First Look: April 5

Scorecard to accomplish a turnaround and cultural change after eight consecutive years of financial losses and market share declines. The team uses the strategy map to align financial and project resources... View Details

Keywords: Sean Silverthorne

13 Nov 2013
Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

really goes away. Since the dawn of advertising, retailers have made a point of marketing separate lines of branded products for men and women in many categories, even in cases where their functions are essentially the same. It's a... View Details

Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto

Web

Advisory Board - Entrepreneurship

Engineering. Michael Cline (MBA 1985), Accretive Technology Partners J. Michael Cline is the founding Partner of Accretive Technology Partners, LLC, a private equity firm focused on building market leaders in the business process... View Details

2024
Book

The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

By: Steve Kaczynski and Scott Duke Kominers

We demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.

NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details

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November 2024
Case

Innovation at Master Kong Beverages

By: David E. Bell and Shu Lin

Hong-Chen Wei (HBS MBA 2014), Chairman of KSF Beverage Holding Co., Ltd. (KSFB), was steering the company toward the premium segment with the launch of “InheriTea,” a premium, sugar-free tea product. Traditionally, KSFB’s flagship brand, Master Kong, catered to the... View Details

Keywords: Consumer Behavior; Trends; Behavior; Collaborative Innovation and Invention; Product Launch; Product Development; Segmentation; Organizational Culture; Product Positioning; Food and Beverage Industry; Consumer Products Industry; Retail Industry; Manufacturing Industry; Asia; China

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Educators

21 Nov 2011
Lessons from the Classroom

The New Challenge of Leading Financial Firms

have been due in large part to the culture of the previous organization; hence, the type of person who thrived at Goldman Sachs might flounder at Credit Suisse. But there's a broader reason for performance declines: banks often don't... View Details

Keywords: by Carmen Nobel; Financial Services

Web

Events - Business History

considered the ways oral history including the interviews undertaken by the Creating Emerging Markets project can be used in research. Speakers included Susie Pak (St. John’s), Valeria Giacomin (Bocconi) and Sudev Sheth (Lauder Institute,... View Details

28 Nov 2005
Research & Ideas

Unilever: Transformation and Tradition

or local companies. It was also the sheer spread of businesses it owned beyond packaged consumer products, including African trading, plantations, specialty chemicals, paper and packaging, transport, advertising, and market research... View Details

Keywords: by Geoffrey Jones; Consumer Products

17 Jul 2023
Blog Post

Sustainability Career Advice from the Career & Professional Development Office

what you were doing before joining HBS and what inspired you to join the Career & Professional Development (CPD) team. Before coming to HBS, I lived in New York City where I worked in integrated marketing for VH1. During my time at... View Details

19 Sep 2023
Blog Post

2023 Summer Internships in Business & Environment

response services by connecting customers’ distributed energy resource assets (DERs) to every wholesale electricity market in North America. The Product Partnerships team is responsible for conducting market... View Details

August 1997 (Revised December 1997)
Case

Harassment at Work?

By: Lynn S. Paine and Dale Coxe

Presents three scenarios involving behavior that could arguably be called sexual harassment. The first scenario is set in a medical supply company in an unnamed emerging market region. The second is set in a New York-based securities firm. The third is set in a U.S.... View Details