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  • 25 Oct 2016
  • First Look

October 25, 2016

can be used to evaluate the implications of marketing actions, consumer heterogeneity, competition, successive technology generations, and globalization. The exposition is filled with vivid examples from a wide array of domains (video... View Details
Keywords: Sean Silverthorne
  • 19 Feb 2013
  • First Look

First Look: Feb. 19

  PublicationsLabor Regulations and European Venture Capital Authors:Bozkaya, Ant, and William R. Kerr Publication:Journal of Economics & Management Strategy Abstract European nations substitute between employment protection regulations and labor View Details
Keywords: Sean Silverthorne
  • 2007
  • Working Paper

Why Do Intermediaries Divert Search?

By: Andrei Hagiu and Bruno Jullien
We analyze the incentives to divert search for an information intermediary who enables buyers (consumers) to search affiliated sellers (stores). We identify two original motives for diverting search (i.e. inducing consumers to search more than they would like): i)... View Details
Keywords: Demand and Consumers; Motivation and Incentives; Internet and the Web; Digital Platforms; Distribution Channels; Business Strategy; Retail Industry
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  • 13 Apr 2010
  • First Look

First Look: April 13

balances the four drives while avoiding negative leadership and leaders who are missing the drive to bond. Order the Book: http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470623845.html Market Heterogeneity and Local Capacity... View Details
Keywords: Martha Lagace
  • 16 Jul 2001
  • Research & Ideas

How to Compete Like a Judo Strategist

outside opportunities appear, one lesson should remain to the fore: The more you focus, the easier it becomes to channel and make the most of your resources. Once your business begins to sprawl, it becomes much harder to direct your... View Details
Keywords: by David B. Yoffie & Mary Kwak
  • February 2009 (Revised December 2009)
  • Case

eReading: Amazon's Kindle

By: Bharat N. Anand, Peter W. Olson Esq. and Mary Tripsas
In November 2007, Amazon introduced the Kindle, the first electronic reader with wireless functionality. The case describes the launch of the Kindle and provides information on representative players in the industry (or broader ecosystem) who are likely to be affected... View Details
Keywords: Books; Disruptive Innovation; Technological Innovation; Industry Structures; Standards; Distribution Channels; Competitive Strategy; Publishing Industry
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  • 10 Oct 2007
  • First Look

First Look: First Look: October 10

two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique joint-venture model with SonyBMG Music Entertainment's RCA Music Group, which enabled the nimble record label... View Details
Keywords: Martha Lagace
  • 30 Mar 2003
  • Research & Ideas

How Your Employees and Customers Drive a New Value Profit Chain

super-large organizations can maintain a sense of "family." In Wal-Mart's case, it involves such things as clear channels of communications, particularly electronic but also involving frequent store visits by senior executives... View Details
Keywords: by Manda Mahoney
  • 24 Mar 2015
  • First Look

First Look: March 24

marginal benefit of higher capital requirements related to this channel significantly exceeds the marginal cost, indicating that U.S. capital requirements have been sub-optimally low. Download working paper:... View Details
Keywords: Sean Silverthorne
  • 26 Feb 2013
  • First Look

First Look: Feb. 26

model. The case describes the various marketing channels employed by the BabbaCo team (Search, Email, Social Media, Deal Sites, Affiliates, etc.), including the strategy and effectiveness for each. Readers... View Details
Keywords: Sean Silverthorne
  • 25 Aug 2009
  • First Look

First Look: August 25

channel); and (iii) individuals who were out of the market when they were excessively angry in the unregulated market, decide to purchase once the firm is regulated, reducing the standard distortions described in the first View Details
Keywords: Martha Lagace
  • 18 Dec 2018
  • First Look

New Research and Ideas, December 18, 2018

describe the enormous changes in the markets for therapies for rare diseases that have emerged over recent decades. The most prominent example is the fact that the profit-maximizing price of new orphan drugs appears to be greater today... View Details
Keywords: Dina Gerdeman
  • 11 Feb 2015
  • Research & Ideas

Politicians Benefited From Using Toxic Loans

Talk of the recent financial crisis often falls into a simplistic narrative of villainous banks, marketing toxic financial products to innocent customers who did not understand their risks. Among the storied victims are municipal... View Details
Keywords: by Carmen Nobel; Financial Services
  • 01 May 2006
  • What Do You Think?

Who Will Cast a Longer Shadow on the 21st Century: Friedman or Galbraith?

"I think Friedman will cast the longer shadow . . . the expansion of markets has speeded up the process of globalization . . . the corporate power of multinationals has not been as dominant as Galbraith had envisioned." In... View Details
Keywords: by James Heskett
  • October 2000 (Revised November 2005)
  • Case

Li & Fung (A): Internet Issues

By: F. Warren McFarlan and Fred Young
This case looks at the issues facing a Hong Kong-based trading company, which links hundreds of factories in India and Asia with major customers like Gap and the Limited in Europe and in the United States. The company has recently launched a dot-com operation to allow... View Details
Keywords: Information Technology; Internet and the Web; Multinational Firms and Management; Distribution Channels; Logistics; Networks; Markets; Supply Chain; Retail Industry; Hong Kong; India; Europe; United States
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  • 13 Sep 2011
  • First Look

First Look: September 13

should AppDirect find channel partners or create a self-branded platform? The case describes the evolving business app market by analyzing the strategies and business models of competitors for both the... View Details
Keywords: Sean Silverthorne
  • 12 Oct 1999
  • Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

Beset by changes on several fronts, the media industry, traditionally comprising the familiar print and broadcast channels of mass communication, has been undergoing a major transformation in recent years, change that appears certain to... View Details
Keywords: by Peter K. Jacobs; Advertising
  • 17 Aug 2010
  • First Look

First Look: August 17

  PublicationsAn Investigation of Earnings Management through Marketing Actions Authors:Craig J.Chapman, Thomas J. Steenburgh Publication:Management Science (forthcoming) Abstract Prior research hypothesizes that managers use "real... View Details
Keywords: Martha Lagace
  • 17 Apr 2012
  • First Look

First Look: April 17

multiple channels can facilitate collective action via redundancy, the sending of the same message along multiple paths or else repeatedly along the same path (Chwe, 1995 and De Jaegher, 2011). This paper offers another explanation for... View Details
Keywords: Carmen Nobel
  • 21 Jul 2010
  • Research & Ideas

HBS Faculty Debate Financial Reform Legislation

research on financial markets and regulation and who, in many cases, have held leadership positions in the financial sector, think about the bill and its intended (and unintended) consequences? Below, HBS faculty members Robert Steven... View Details
Keywords: by Staff

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