Publications

Das Narayandas is the Edsel Bryant Ford Professor of Business Administration at the Harvard Business School. His academic credentials include a Bachelor of Technology degree in Engineering from the Indian Institute of Technology, Bombay (IITB), a Post-Graduate... View Details

Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry

30 May 2018
Research & Ideas

Should Retailers Match Their Own Prices Online and in Stores?

featured in the April 2018 issue of Marketing Science. He co-authored the article with Yale assistant professor Vineet Kumar and former HBS doctoral student Pavel Kireyev. Is self-matching an effective... View Details

Keywords: by Dina Gerdeman; Retail

19 Jul 2012
Working Paper Summaries

Charitable Giving When Altruism and Similarity are Linked

Keywords: by Julio J. Rotemberg

March 2018 (Revised July 2020)
Case

Nectar (A)

By: Jeffrey F. Rayport and Thomas O. Jones

In late 2017, Nectar was a rapidly emerging player in the “bed-in-a-box” online market for direct-to-consumer foam memory mattresses. Barely a year old, it had achieved a revenue run rate of $85M and looked ahead to another year of blistering growth. The founding team... View Details

Keywords: Direct-to-consumer; Growth and Development Strategy; Product; Diversification; Decision Making; Growth Management; Entrepreneurship

09 Jul 2020
Research & Ideas

It’s Time to Reset Decision-Making in Your Organization

price decreases segmented by customer and channel. Another hallmark of stressful situations is that they can lead to paralysis and inaction, what Nathan Furr calls... View Details

Keywords: by Boris Groysberg and Sarah Abbott

January 2010 (Revised March 2013)
Case

HubSpot: Lower Churn through Greater CHI

By: F. Asis Martinez Jerez, Thomas Steenburgh, Jill Avery and Lisa Brem

HubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the... View Details

Keywords: Business Startups; Customer Relationship Management; Customer Satisfaction; Customer Value and Value Chain; Forecasting and Prediction; Consumer Behavior; Happiness; Consulting Industry

16 Nov 1999
Lessons from the Classroom

Leading Change and Organizational Renewal

and operate profitably. But, far too often, that success breeds inertia. As customers and markets change, organizations must continually sow fresh seeds if they are to remain a... View Details

Keywords: by Staff

15 Dec 2024
News

Alumni and Faculty Books

Edited by Margie Kelley Alumni Books The Power of Imperfect Eating By Kavita Bhatnagar (SELP 11, 2022) Penguin Enterprise Rather than dictating which foods are good or bad, this book weaves together stories that mirror the intricate, emotional, and often imperfect... View Details

Keywords: Publishing Industries (except Internet); Information

06 Jun 2017
First Look

First Look at New Research and Ideas: June 6, 2017

forthcoming American Economic Journal: Economic Policy Selection and Market Reallocation: Productivity Gains from Multinational Production By: Alfaro, Laura, View Details

Keywords: Sean Silverthorne

01 Apr 2001
News

William Fung: E-Commerce and Efficiency

run, while still allowing each of the customers some choice in fabric type, color, and logo embroidery. This capability has opened a new, fast-growing market segment for Li &... View Details

Keywords: Alejandro Reyes; Clothing and Clothing Accessories Stores; Clothing and Clothing Accessories Stores

December 2023 (Revised February 2024)
Case

21Seeds: Taking Shots at Breakout Growth

By: Elie Ofek, Julian De Freitas, Michael Moynihan and Nicole Tempest Keller

21Seeds, a female-founded flavor-infused tequila startup launched in 2019, had made inroads into the alcoholic beverage industry by focusing on an underserved consumer segment in spirits—women, primarily in their 30s and 40s, many of whom were moms—and by following a... View Details

Keywords: Mergers and Acquisitions; Business Startups; Growth and Development Strategy; Brands and Branding; Product Positioning; Distribution Channels; Sales; Food and Beverage Industry

Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details

07 Dec 2021
Op-Ed

Want to Build Better Leaders? Focus on Mindset, Skills, Knowledge

class=infogram-embed data-id=_/zKh5RuKYpwdq5VANdcPm][/div] M: Mindset. The foundational level of the MSK Leader Development Framework pyramid targets a leader’s mindset, in particular, the beliefs that orient the way we handle situations... View Details

Keywords: by Hise Gibson and Shawnette Rochelle

June 2017
Case

Magellan Boatworks

By: John A. Quelch and James T. Kindley

Magellan Boatworks is a midsize manufacturer of customized, power "cruising yachts." In the face of economic and political uncertainty in late 2016, Magellan's VP of sales and marketing, Walt Robinson, wonders whether he should request a budget increase for 2017.... View Details

Keywords: Marketing; Marketing Communications; Advertising; Strategy; Salesforce Management