Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (2,904) Arrow Down
Filter Results: (2,904) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (2,904)
    • People  (4)
    • News  (442)
    • Research  (1,994)
    • Events  (19)
    • Multimedia  (5)
  • Faculty Publications  (1,034)

Show Results For

  • All HBS Web  (2,904)
    • People  (4)
    • News  (442)
    • Research  (1,994)
    • Events  (19)
    • Multimedia  (5)
  • Faculty Publications  (1,034)
← Page 32 of 2,904 Results →

    Das Narayandas

    Das Narayandas is the Edsel Bryant Ford Professor of Business Administration at the Harvard Business School. His academic credentials include a Bachelor of Technology degree in Engineering from the Indian Institute of Technology, Bombay (IITB), a Post-Graduate... View Details

    Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
    • 26 Sep 2017
    • First Look

    First Look at New Research and Ideas, September 26, 2017

    promising source of potential savings for other segments of the commercial insurance market. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53250 September 14, 2017 Personality and Social... View Details
    Keywords: Sean Silverthorne
    • April 1990
    • Case

    Nestle Alimentana S.A. -- Infant Formula (Abridged)

    By: James E. Austin
    The new vice president of infant and dietetic products of Nestle Alimentana S.A. has to make recommendations on the company's marketing programs for its infant formulas in developing countries. The U.S. subsidiary is currently the target of a consumer boycott because... View Details
    Keywords: Product Marketing; Emerging Markets; Developing Countries and Economies; Distribution Channels; Marketing Strategy; Cross-Cultural and Cross-Border Issues; Food; Business Subsidiaries; Food and Beverage Industry; United States; Switzerland
    Citation
    Educators
    Purchase
    Related
    Austin, James E. "Nestle Alimentana S.A. -- Infant Formula (Abridged)." Harvard Business School Case 590-070, April 1990.
    • 01 Sep 2014
    • News

    Afghanistan’s Hope and Light

    20,000 SIM cards at an average of $100 each. (Roshan was second to enter the market after Afghan Wireless; it now has four providers nipping at its heels in a highly competitive market.) Today, the company connects all of Afghanistan’s... View Details
    Keywords: Julia Hanna
    • 06 Feb 2018
    • First Look

    First Look at New Research and Ideas: February 6, 2018

    candidates? Who should the board select for their shortlist of final candidates? In addition to exploring the history of Cisco, its current market position, and profiles of... View Details
    • 19 Jul 2012
    • Working Paper Summaries

    Charitable Giving When Altruism and Similarity are Linked

    Keywords: by Julio J. Rotemberg
    • January 2010 (Revised March 2013)
    • Case

    HubSpot: Lower Churn through Greater CHI

    By: F. Asis Martinez Jerez, Thomas Steenburgh, Jill Avery and Lisa Brem
    HubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the... View Details
    Keywords: Business Startups; Customer Relationship Management; Customer Satisfaction; Customer Value and Value Chain; Forecasting and Prediction; Consumer Behavior; Happiness; Consulting Industry
    Citation
    Educators
    Purchase
    Related
    Martinez Jerez, F. Asis, Thomas Steenburgh, Jill Avery, and Lisa Brem. "HubSpot: Lower Churn through Greater CHI." Harvard Business School Case 110-052, January 2010. (Revised March 2013.)
    • 15 Dec 2024
    • News

    Alumni and Faculty Books

    what will become known as “Black July,” Maya is targeted and attacked in the organized massacres and pogroms against minorities, and she barely... View Details
    Keywords: Publishing Industries (except Internet); Information
    • 23 May 2017
    • First Look

    First Look at New Ideas and Research: May 23, 2017

    Corporate Debt in Emerging Markets By: Alfaro, Laura, Gonzalo Asis, Anusha Chari, and Ugo Panizza Abstract—This paper documents a set of stylized facts about leverage and... View Details
    Keywords: Carmen Nobel
    • 16 Nov 1999
    • Lessons from the Classroom

    Leading Change and Organizational Renewal

    and operate profitably. But, far too often, that success breeds inertia. As customers and markets change, organizations must continually sow fresh seeds if they are to remain a... View Details
    Keywords: by Staff
    • 11 Mar 2019
    • Research & Ideas

    Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

    again a magnet for companies. With its targeting capabilities, relatively low cost, and vast reach, social media has become an essential marketing channel, especially for those... View Details
    Keywords: by Danielle Kost; Tourism
    • 06 Jun 2017
    • First Look

    First Look at New Research and Ideas: June 6, 2017

    forthcoming American Economic Journal: Economic Policy Selection and Market Reallocation: Productivity Gains from Multinational Production By: Alfaro, Laura, View Details
    Keywords: Sean Silverthorne
    • Research Summary

    Overview

    By: Eva Ascarza
    Professor Ascarza’s research primarily focuses on providing researchers and marketers a better understanding of how to manage customer retention so as to reduce churn and increase firm’s profitability. She addresses these issues by building empirical models of customer... View Details
    • 01 Apr 2001
    • News

    William Fung: E-Commerce and Efficiency

    run, while still allowing each of the customers some choice in fabric type, color, and logo embroidery. This capability has opened a new, fast-growing market segment for Li &... View Details
    Keywords: Alejandro Reyes; Clothing and Clothing Accessories Stores; Clothing and Clothing Accessories Stores
    • December 2023 (Revised February 2024)
    • Case

    21Seeds: Taking Shots at Breakout Growth

    By: Elie Ofek, Julian De Freitas, Michael Moynihan and Nicole Tempest Keller
    21Seeds, a female-founded flavor-infused tequila startup launched in 2019, had made inroads into the alcoholic beverage industry by focusing on an underserved consumer segment in spirits—women, primarily in their 30s and 40s, many of whom were moms—and by following a... View Details
    Keywords: Mergers and Acquisitions; Business Startups; Growth and Development Strategy; Brands and Branding; Product Positioning; Distribution Channels; Sales; Food and Beverage Industry
    Citation
    Educators
    Purchase
    Related
    Ofek, Elie, Julian De Freitas, Michael Moynihan, and Nicole Tempest Keller. "21Seeds: Taking Shots at Breakout Growth." Harvard Business School Case 524-008, December 2023. (Revised February 2024.)
    • January 2018
    • Technical Note

    The Scope of Business at the Base of the Pyramid: Middle and Lower Income Countries

    By: V. Kasturi Rangan and Tricia Gregg
    Using World Bank data, the note defines the Base of the Pyramid population as the 4.76 billion people living on less than $10/day. It briefly reviews the perspectives of key business articles that address this market, notably C.K. Prahalad’s work on Bottom of the... View Details
    Keywords: Developing Countries and Economies; Poverty; Social Issues; Human Needs; Segmentation
    Citation
    Educators
    Purchase
    Related
    Rangan, V. Kasturi, and Tricia Gregg. "The Scope of Business at the Base of the Pyramid: Middle and Lower Income Countries." Harvard Business School Technical Note 518-032, January 2018.
    • June 2017
    • Case

    Magellan Boatworks

    By: John A. Quelch and James T. Kindley
    Magellan Boatworks is a midsize manufacturer of customized, power "cruising yachts." In the face of economic and political uncertainty in late 2016, Magellan's VP of sales and marketing, Walt Robinson, wonders whether he should request a budget increase for 2017.... View Details
    Keywords: Marketing; Marketing Communications; Advertising; Strategy; Salesforce Management
    Citation
    Educators
    Purchase
    Related
    Quelch, John A., and James T. Kindley. "Magellan Boatworks." Harvard Business School Brief Case 917-547, June 2017.

      Benson P. Shapiro

      Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details

      Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
      • 15 Feb 2007
      • Research & Ideas

      Helping Low-Income Families Save More

      Podcast with: Peter TufanoInterviewer: James AisnerRunning Time: 18 min., 55 sec. View Details
      Keywords: by Jim Aisner; Banking; Financial Services
      • Web

      Providers - Institute For Strategy And Competitiveness

      expertise, experience, and volume in particular medical conditions. Physicians and providers achieve true excellence in select conditions, rather than try to do a little of... View Details
      • ←
      • 32
      • 33
      • …
      • 145
      • 146
      • →
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College.