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  • 01 Sep 2014
  • News

Book Review: Getting Beyond Yes

need to align their in-the-moment thinkers with the big picture and their strategists with practical day-to-day sales operations. But you don’t have to take Cespedes’s word for it—though he does head HBS’s executive program on this very topic and has led the Strategic... View Details
Keywords: Maureen Harmon; faculty research; faculty books
  • Web

Case Method - Research Resources | Baker Library | Bloomberg Center | Harvard Business School

include the research materials for his book, The Case Method of Teaching Human Relations and Administration , included above. Melvin Thomas Copeland papers Copeland was the author of the first published book of cases, View Details
  • October 2007
  • Article

The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market

By: Anita Elberse and Bharat N. Anand
One of the most visible and publicized trends in the movie industry is the escalation in movie advertising expenditures over time. Yet, the returns to movie advertising are poorly understood. The main reason is that disentangling the causal effect of advertising on... View Details
Keywords: Advertising; Stocks; Investment Return; Price; Revenue; Quality; Mathematical Methods; Motion Pictures and Video Industry
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  • January 2021 (Revised May 2021)
  • Case

Amazon Shopper Panel: Paying Customers for Their Data

By: Eva Ascarza and Ayelet Israeli
This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers’ privacy in the digital age, the value of customers’ own... View Details
Keywords: Data Analytics; Data Privacy; Data Management; ＂Marketing Analytics＂; Marketing Communication; Marketing Research; Data-driven Management; E-Commerce Strategy; Ethical Decision Making; CRM; Consumer Protection; Targeted Advertising; Targeted Policies; Data Ownership; Marketing; Research; Marketing Communications; Analytics and Data Science; Management; Customer Relationship Management; Ethics; E-commerce; Retail Industry; Technology Industry; United States
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  • 28 Jan 2020
  • Working Paper Summaries

Does Apple Anchor a Shopping Mall? The Effect of the Technology Stores on the Formation of Market Structure

Keywords: by Doug J. Chung, Kyoungwon Seo, and Reo Song; Retail; Real Estate
  • Web

Oral History, Business History and Business Archives in India - Creating Emerging Markets

Conferences Oral History, Business History, and Business Archives in India This one-day conference held at the Harvard Business School India Research Center in Mumbai brought together business historians, business archivists, and business... View Details

    Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market

    The prevalence of online platforms opens new doors to traditional businesses for customer reach and revenue growth. This research investigates platform competition in a setting where prices are determined by negotiations between platforms and businesses. We compile a... View Details
    • 20 Feb 2017
    • Working Paper Summaries

    Where Should We Build a Mall? The Formation of Market Structure and Its Effect on Sales

    Keywords: by Doug J. Chung, Kyoungwon Seo, and Reo Song; Retail; Real Estate; Construction
    • November 2014
    • Article

    The Impact of Corporate Sustainability on Organizational Processes and Performance

    By: Robert G. Eccles, Ioannis Ioannou and George Serafeim
    We investigate the effect of corporate sustainability on organizational processes and performance. Using a matched sample of 180 U.S. companies, we find that corporations that voluntarily adopted sustainability policies by 1993—termed as High Sustainability... View Details
    Keywords: Sustainability; Sustainability Management; Sustainability Research; Sustainability Reporting; Sustainability Targets; Corporate Social Responsibility; Corporate Accountability; Reporting; Corporate Governance; Investor Clientele; Investor Communication; Stock Market; Corporate Social Responsibility and Impact; Environmental Sustainability; Performance; United States
    Related
    • 14 May 2024
    • Blog Post

    Creating Emerging Markets Sustainability Series - How to Build a Culture of Intrapreneurship

    Creating Emerging Markets Sustainability Series – How to Build a Culture of Intrapreneurship Today, the concept of “sustainable innovation” seems commonplace and is generally accepted as a viable path balancing business growth with... View Details
    • July 1996
    • Article

    New Product Development Structures: The Effect of Customer Overload on Post-Concept Time to Market

    By: S. Datar, C. Jordan, S. Kekre, S. Rajiv and K. Srinivasan
    Keywords: Product; Research and Development; Customers; Markets
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    • October 2017
    • Article

    Toward a Prescriptive Theory of Dynamic Capabilities: Connecting Strategic Choice, Learning, and Competition

    By: Gary P. Pisano
    The field of strategy has mounted an enormous effort to understand, define, predict, and measure how organizational capabilities shape competitive advantage. While the notion that capabilities influence strategy dates back to the work of Andrews (1971, The Concept... View Details
    Keywords: Business Admnistration; Market Structure; Firm Structure; Market Efficiency; Competency and Skills; Organizational Structure; Strategy
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    • 2001
    • Working Paper

    When Does the Market Matter? Stock Prices and the Investment of Equity Dependent Firms

    By: Malcolm Baker, Jeremy Stein and Jeffrey Wurgler
    We use a simple model of corporate investment to determine when investment will be sensitive to non-fundamental movements in stock prices. The key cross-sectional prediction of the model is that stock prices will have a stronger impact on the investment of firms that... View Details
    Keywords: Investment; Equity; Stocks; Price; Mathematical Methods; Forecasting and Prediction
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    • Article

    On Market Timing and Investment Performance Part II: Statistical Procedures for Evaluating Forecasting Skills

    By: Robert C. Merton and Roy D. Henriksson
    Keywords: Investment; Performance; Mathematical Methods; Forecasting and Prediction
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    • May–June 2023
    • Article

    A New Approach to Building Your Personal Brand: How to Communicate Your Value

    By: Jill Avery and Rachel Greenwald
    For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing... View Details
    Keywords: Personal Brand; Influencer Marketing; Leadership Development; Marketing; Brands and Branding; Identity; Reputation; Competency and Skills
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    • September 2016 (Revised February 2017)
    • Case

    Angie's List: Ratings Pioneer Turns 20

    By: Robert J. Dolan and Ayelet Israeli
    In 1995, before people “googled” or “yelped,” Angela Hicks (HBS, 2000) was establishing her Angie’s List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it,... View Details
    Keywords: Pricing; Pricing Strategy; Services; Product Line Management; Growth; Conjoint Analysis; Market Research; Freemium; Growth Strategy; Two Sided Markets; Ecommerce; Platform; Platform Business; Platform Businesses; Platform Strategy; Platforms; Platforms And Ecosystems; Business Model; Internet and the Web; Business Growth and Maturation; Growth and Development Strategy; Price; Strategy; Digital Platforms; E-commerce; Service Industry; United States
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    • August 1992
    • Article

    Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

    By: C Moorman, G. Zaltman and Rohit Deshpandé
    Keywords: Markets; Research; Relationships; Trust; Organizations
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    • 10 Jan 2005
    • Research & Ideas

    Motivation and the Cross-Sector Alliance

    that is, overcoming the emotional distance between its brands and local consumers. By 1997, Danone Mexico had its first run-in with this problem when marketing research revealed that the general public held... View Details
    Keywords: by James Austin, Ezequiel Reficco & SEKN research team
    • 01 Dec 2000
    • News

    Latin America's Decade

    a report on the HBS Latin America Research Center), Latin America is an evolving, untapped market of vast potential, formidable challenges, and many fascinations. MORE A Latin American Vision: New HBS View Details
    Keywords: Garry Emmons and Julia Hanna; Latin America; research; infrastructure; Hospitality; Securities, Commodities, and Other Financial Investments; Finance; Management, Scientific, and Technical Consulting Services; Professional Services
    • October 2017 (Revised April 2018)
    • Case

    Improving Worker Safety in the Era of Machine Learning (A)

    By: Michael W. Toffel, Dan Levy, Jose Ramon Morales Arilla and Matthew S. Johnson
    Managers make predictions all the time: How fast will my markets grow? How much inventory do I need? How intensively should I monitor my suppliers? Which potential customers will be most responsive to a particular marketing campaign? Which job candidates should I... View Details
    Keywords: Machine Learning; Policy Implementation; Empirical Research; Inspection; Occupational Safety; Occupational Health; Regulation; Analysis; Forecasting and Prediction; Policy; Operations; Supply Chain Management; Safety; Manufacturing Industry; Construction Industry; United States
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