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  • All HBS Web  (1,023)
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  • All HBS Web  (1,023)
    • News  (73)
    • Research  (891)
    • Events  (4)
    • Multimedia  (1)
  • Faculty Publications  (637)
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  • May 2019
  • Case

Mobileye Update, 2019

By: David B. Yoffie and Daniel Fisher
Mobileye was an Israeli company, officially headquartered in The Netherlands, which was a Tier 2 supplier to the global automobile industry. This short case updates Mobileye's business performance and strategy, following the acquisition by Intel in 2017. View Details
Keywords: Driverless Car; Competitive Advantage; Strategy; Market Entry and Exit; Technology; Auto Industry; Semiconductor Industry; Technology Industry; Israel
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Yoffie, David B., and Daniel Fisher. "Mobileye Update, 2019." Harvard Business School Case 719-511, May 2019.
  • May 1993 (Revised May 1996)
  • Case

BellSouth Enterprises: The Cellular Billing Project

When BellSouth Enterprises decided to aggressively pursue the international cellular market, it needed new software in order to cope with the complexities of cellular billing and the country-specific variations in the international cellular market. BellSouth made the... View Details
Keywords: Alliances; Market Entry and Exit; Software; Global Strategy; Telecommunications Industry; United States
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Sviokla, John J., Mark Keil, and Steve Simonson. "BellSouth Enterprises: The Cellular Billing Project." Harvard Business School Case 193-150, May 1993. (Revised May 1996.)
  • June 2000 (Revised October 2000)
  • Supplement

Dogfight over Europe: Ryanair (B)

By: Jan W. Rivkin
Supplements the (A) case. View Details
Keywords: Competition; Market Entry and Exit; Service Operations; Air Transportation Industry; Dublin; London
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Rivkin, Jan W. "Dogfight over Europe: Ryanair (B)." Harvard Business School Supplement 700-116, June 2000. (Revised October 2000.)
  • October 2016 (Revised January 2017)
  • Supplement

Bally Total Fitness (B): The Fall, 2005–2016

By: John R. Wells and Gabriel Ellsworth
By many measures the largest health-club chain in the United States in the early 2000s, Bally Total Fitness sold most of its remaining fitness clubs to 24 Hour Fitness in 2014 and disappeared from the industry top 100 rankings. After Bally was bedeviled by accounting... View Details
Keywords: Bally Total Fitness; Accounting; Accounting Audits; Accrual Accounting; Business Earnings; Revenue Recognition; Financial Statements; Acquisition; Business Exit or Shutdown; For-Profit Firms; Crime and Corruption; Borrowing and Debt; Capital; Capital Structure; Cash; Cash Flow; Public Equity; Financial Condition; Insolvency and Bankruptcy; Financing and Loans; Investment Activism; Profit; Revenue; Geographic Scope; Business History; Executive Compensation; Resignation and Termination; Annual Reports; Contracts; Lawsuits and Litigation; Business or Company Management; Marketing; Market Entry and Exit; Private Ownership; Public Ownership; Problems and Challenges; Strategy; Business Strategy; Competition; Corporate Strategy; Health Industry; Accounting Industry; United States; Illinois; Chicago
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Wells, John R., and Gabriel Ellsworth. "Bally Total Fitness (B): The Fall, 2005–2016." Harvard Business School Supplement 717-422, October 2016. (Revised January 2017.)
  • November 1998 (Revised November 1999)
  • Case

British Sugar in China

By: Ray A. Goldberg, Carin-Isabel Knoop and Srinivas Sunder
British Sugar, the first major diversification of Associated British Foods, is entering China as part of the global sweetener, starch, and ingredient strategy. View Details
Keywords: Trade; Food; Globalization; Marketing Strategy; Market Entry and Exit; Diversification; Consumer Products Industry; China; United Kingdom
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Goldberg, Ray A., Carin-Isabel Knoop, and Srinivas Sunder. "British Sugar in China." Harvard Business School Case 599-059, November 1998. (Revised November 1999.)
  • January 2018
  • Teaching Note

C.W. Dixey & Son

By: Anat Keinan and Michael B. Beverland
Teaching Note for HBS No. 517-019. View Details
Keywords: Luxury Branding; Authenticity; Inconspicuous Consumption; Brand Positioning; Brand Revitalization; Eyeyewear; Market Entry and Exit; Luxury; Market Participation; Brands and Branding; Consumer Products Industry
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Keinan, Anat, and Michael B. Beverland. "C.W. Dixey & Son." Harvard Business School Teaching Note 518-072, January 2018.
  • February 2010 (Revised February 2021)
  • Case

The Vitality Group: Paying for Self-Care

By: Regina E. Herzlinger
Vitality is part of a $2 billion start-up South African and U.K. health insurance firm. It has achieved excellent results in rewarding people for promoting their health. It is now contemplating how to enter the U.S. market. View Details
Keywords: Market Entry and Exit; Insurance Industry; South Africa; United Kingdom; United States
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Herzlinger, Regina E. "The Vitality Group: Paying for Self-Care." Harvard Business School Case 310-071, February 2010. (Revised February 2021.)
  • September 1988 (Revised October 1992)
  • Case

Suzuki Samurai

By: John A. Quelch
Suzuki and advertising agency executives are debating the product positioning and accompanying copy strategy alternatives for the Suzuki Samurai prior to its U.S. introduction. View Details
Keywords: Product Positioning; Marketing Strategy; Market Entry and Exit; Advertising Campaigns; Advertising Industry; Auto Industry; Japan; United States
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Quelch, John A. "Suzuki Samurai." Harvard Business School Case 589-028, September 1988. (Revised October 1992.)
  • June 2001 (Revised April 2004)
  • Case

Innovation at Progressive (B): Homeowners Insurance

By: Frances X. Frei and Hanna Rodriguez-Farrar
Analyzes whether Progressive, strictly an auto insurer, should enter the home owner's insurance market. The critical decision is whether the competencies that made Progressive succeed in the auto insurance industry can translate to the home owner's insurance industry. View Details
Keywords: Market Entry and Exit; Insurance Industry
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Frei, Frances X., and Hanna Rodriguez-Farrar. "Innovation at Progressive (B): Homeowners Insurance." Harvard Business School Case 601-138, June 2001. (Revised April 2004.)
  • March 2007
  • Supplement

Bain & Company, Inc.

In late 2001, the consultancy Bain must decide whether to launch information technology as a practice area within the firm. The senior executives who are Bain's clients have been asking more and more IT-related questions of the firm's partners, who find themselves... View Details
Keywords: Organizational Change and Adaptation; Information Technology; Market Entry and Exit; Information Technology Industry; Consulting Industry
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McAfee, Andrew P. "Bain & Company, Inc." Harvard Business School Video Supplement 607-704, March 2007.
  • December 2012 (Revised May 2013)
  • Case

Domaines Barons de Rothschild (Lafite): Plus ça change…

By: Ray A. Goldberg, Arthur I. Segel, Elie Ofek and Carin-Isabel Knoop
For centuries Lafite has been the most admired wine Estate in the world. How does Baron Eric de Rothschild protect this crown jewel in a conservative manner while DBR develops other Chateaux blending wine programs, reaches out to new areas such as China and begins to... View Details
Keywords: Plant-Based Agribusiness; Expansion; Market Entry and Exit; Global Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; France; China
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Goldberg, Ray A., Arthur I. Segel, Elie Ofek, and Carin-Isabel Knoop. "Domaines Barons de Rothschild (Lafite): Plus ça change… ." Harvard Business School Case 913-402, December 2012. (Revised May 2013.)
  • 12 Jun 2006
  • Research & Ideas

The Promise of Channel Stewardship

products performed the same function (extending the life of the metal-working fluid by eliminating bacteria) and both had the same channel entry point (the formulators), Rohm and Haas had used the same channel. But the end-use View Details
Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products
  • April 2011
  • Teaching Note

Taylor Fresh Foods (TN)

By: David E. Bell and Mary Louise Shelman
Teaching Note for 509008. View Details
Keywords: Market Entry and Exit; Food; Demand and Consumers; Competition; Opportunities; Food and Beverage Industry; United States
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Bell, David E., and Mary Louise Shelman. "Taylor Fresh Foods (TN)." Harvard Business School Teaching Note 511-128, April 2011.
  • October 1987 (Revised February 1992)
  • Case

Motorola and Japan (A)

By: David B. Yoffie and John J. Coleman
In 1981, Motorola was reevaluating its strategy towards Japan. The firm had been successful in penetrating the Japanese market, and it was confronting increased Japanese competition at home. How it should respond and with what kind of organization were the central... View Details
Keywords: Market Entry and Exit; Standards; Competition; Corporate Strategy; Telecommunications Industry; Japan
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Yoffie, David B., and John J. Coleman. "Motorola and Japan (A)." Harvard Business School Case 388-056, October 1987. (Revised February 1992.)
  • September 1984 (Revised May 1985)
  • Teaching Note

Federated Industries (A) TN

By: Robert J. Dolan
Teaching Note for (9-585-104). View Details
Keywords: Supply and Industry; Market Entry and Exit; Price; Goods and Commodities; Competition; Consumer Products Industry; United States
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Dolan, Robert J. "Federated Industries (A) TN." Harvard Business School Teaching Note 585-105, September 1984. (Revised May 1985.)
  • winter 1976
  • Article

Please Note Location of Nearest Exit: Exit Barriers and Planning

By: M. E. Porter
Keywords: Strategic Planning; Business Exit or Shutdown; Market Entry and Exit
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Porter, M. E. "Please Note Location of Nearest Exit: Exit Barriers and Planning." California Management Review 19, no. 2 (winter 1976): 21–33.
  • May 1989 (Revised February 1991)
  • Supplement

Motorola and Japan (B)

By: David B. Yoffie and John J. Coleman
Updates Motorola and Japan (A) and Motorola and Japan (A), Supplement. A rewrite of two earlier supplements. View Details
Keywords: Market Entry and Exit; Standards; Competition; Corporate Strategy; Telecommunications Industry; Japan
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Yoffie, David B., and John J. Coleman. "Motorola and Japan (B)." Harvard Business School Supplement 389-172, May 1989. (Revised February 1991.)
  • August 1993 (Revised April 1998)
  • Case

Filene's Basement

By: David E. Bell and Dinny Starr
Filene's Basement is in the process of deciding where, and if, to locate two new stores in its new Chicago area of operations. The existing Chicago area stores have been performing well, however, management is concerned with over saturation of the market. At the time... View Details
Keywords: Forecasting and Prediction; Growth Management; Marketing Strategy; Market Entry and Exit; Business Processes
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Bell, David E., and Dinny Starr. "Filene's Basement." Harvard Business School Case 594-018, August 1993. (Revised April 1998.)
  • October 1998 (Revised November 1999)
  • Case

Chantal Cookware Corp.

By: H. Kent Bowen, Paul W. Marshall and Stephanie Dodson
Chantal Cookware is a small, private company with a 15-year record of success in the design, assembly, and sale of high-end cookware. It experiences serious setbacks when consumers' tastes shift from colorful enamel-on-steel products to commercial-style cookware.... View Details
Keywords: Consumer Behavior; Strategic Planning; Market Entry and Exit; Product Positioning; Trends; Manufacturing Industry
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Bowen, H. Kent, Paul W. Marshall, and Stephanie Dodson. "Chantal Cookware Corp." Harvard Business School Case 699-023, October 1998. (Revised November 1999.)
  • September 2003 (Revised June 2007)
  • Case

Virgin Mobile USA: Pricing for the Very First Time

Dan Schulman, the CEO of Virgin Mobile USA, must develop a pricing strategy for a new wireless phone service targeted toward consumers in their teens and twenties, many of whom are believed to have poor credit quality and uneven usage patterns. Contrary to conventional... View Details
Keywords: Price; Market Entry and Exit; Wireless Technology; Telecommunications Industry; United States
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McGovern, Gail J. "Virgin Mobile USA: Pricing for the Very First Time." Harvard Business School Case 504-028, September 2003. (Revised June 2007.)
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