Make V. Buy - Publications - Faculty & Research

05 Apr 2010
Research & Ideas

HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing

dedicated to the manufacturing and physical distribution of books, when in fact their key function is editorial in nature. In a sense, many book publishers are trying to buy time, to postpone a reckoning with reality." Instead of... View Details

Keywords: by Julia Hanna; Information; Publishing; Entertainment & Recreation

01 Nov 1999
Research & Ideas

John H. Patterson and the Sales Strategy of the National Cash Register Company, 1884 to 1922

answer his objections and again prepare him for signature.... Make the merchant feel that he is buying because of his own good judgement ... find out the real reason why and your chances are that that is the... View Details

Keywords: by Walter A. Friedman

29 Sep 2022
Op-Ed

Inclusive Leadership Advice: Get Comfortable With the Uncomfortable

who came before you, but you accept the terms of the scene and add to it, rather than contradicting it. So, if the first player says, “Here’s an apple,” you shouldn’t reply, “That’s actually a small melon.” That might buy you a laugh, but... View Details

Keywords: by Francesca Gino

23 Sep 2022
Research & Ideas

8 Strategies to Sustain Business Innovation

Sooner or later, every company runs into challenges that force them to make tough trade-offs during the innovation process. Harvard Business School associate professor Rory McDonald calls these moments “tensions.” The streaming service... View Details

Keywords: by Lane Lambert

16 Jun 2021
HBS Case

Cruising in Crisis: How Carnival Is Riding Out the COVID-19 Storm

companies are often considered financially distressed. “Indeed, early in the pandemic, with the financial markets in turmoil, Carnival reportedly entered into discussions with a group of private equity and hedge fund investors—who typically specialize in View Details

Keywords: by Michael Blanding; Travel

06 Sep 2016
First Look

September 6, 2016

September 2016 Harvard Business Review How to Tackle Your Toughest Decisions By: Badaracco, Joseph L. Abstract—The toughest calls managers have to make come in situations when they have worked hard to gather the facts and have done the... View Details

Keywords: Carmen Nobel

Web

Dean Srikant Datar Statements & Speeches | About

October 10, 2023 Statement on Supreme Court Decision Harvard University leadership, including Dean Srikant Datar, address the Harvard community after the Supreme Court delivered its decision in Students for Fair Admissions v. President... View Details

22 Feb 2024
News

Combat-Tested Cancer Coaching

and give it to the rest of the world. And by the way, you don't have to buy the book to get the 12 Steps. It's on my website. I give the 12 Steps to everybody, but I think the book is a lovely companion that View Details

15 May 2017
Sharpening Your Skills

The Promises and Limitations of Big Data

services firms are using digital information about their customers to offer them a whole new range of customized products under the category of fintech. Cities are using data from Google Street View to guide economic development. And companies are finding that in some... View Details

Keywords: by Sean Silverthorne; Financial Services; Utilities; Public Administration; Health

09 May 2017
What Do You Think?

Should Management Be Primarily Responsible to Shareholders?

longer-term interests sufficiently well.” Not everyone spoke as one on the issue. Rob Jones, for example, commented that, “Theories abound, but owner still means owner Social and moral obligations make for fascinating discussion, but... View Details

Keywords: by James Heskett

13 Feb 2020
Book

Open Your Organization to Honest Conversations

buying Alstom, GE’s chief energy competitor, but ignored warnings from wary board directors and senior executives who claimed Alstom had made bad deals and otherwise performed poorly. Since the acquisition, Alstom has struggled—and today... View Details

Keywords: by Dina Gerdeman

01 Oct 2012
Research & Ideas

Better by the Bundle?

offered at all, people might wait until much later, perhaps even a year, to make purchases," Kumar says. "Nintendo doesn't want that. The more consumers purchase its products, the sooner Nintendo can make... View Details

Keywords: by Dina Gerdeman

04 Mar 2009
Op-Ed

Credit is Not the Bogey

commercials. From one vantage, the credit industry is to blame for our economic woes. The solutions have centered on tightening credit—loaning only to homebuyers who can make a 20 percent down payment, returning to the standards of 20... View Details

Keywords: by Nicolas P. Retsinas & Eric S. Belsky; Construction; Real Estate; Financial Services

03 Apr 2007
First Look

First Look: April 3, 2007

environment is much less rich than in other countries/sectors and in which managers are concerned about measuring the effectiveness of their commercial actions. Among the most immediate decisions they need to make is the size of the... View Details

Keywords: Martha Lagace

12 Mar 2006
Research & Ideas

New Research Explores Multi-Sided Markets

years ago. Most markets are one-sided in nature—customers interested in buying running shoes, for example. But a multi-sided market involves more players—and each has its own interests to be served. Multi-sided markets are also... View Details

Keywords: by Sean Silverthorne; Technology

08 Nov 2022
Research & Ideas

How Centuries of Restrictions on Women Shed Light on Today's Abortion Debate

Efforts to restrict women’s sexual behavior date back centuries in virtually every region of the world. Now, the end of Roe v. Wade in the United States has returned such limitations on women to the contemporary spotlight. Yet, the desire... View Details

Keywords: by Kara Baskin

14 Dec 2007
Op-Ed

When Your Product Becomes a Commodity

offshoring are all squeezing margins, increasing customer price sensitivity, and making it harder to sustain inter-brand differentiation. The product life cycle suggests that, as product categories mature, they become more susceptible to... View Details

Keywords: by John Quelch

28 Jun 2021
Research & Ideas

Keep or Cut Workers? How Companies Reacted to the COVID-19 Crisis

Employment,” which Rouen co-authored with Stanford professor Rebecca Lester and University of Texas professor Braden Williams. As the American economy slowly recovers from the pandemic, corporate leaders, policymakers, and researchers are trying to View Details

Keywords: by Lane Lambert

December 2009
Case

TruEarth Healthy Foods: Market Research for a New Product Introduction

By: V. Kasturi Rangan and Sunru Yong

Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by... View Details

Keywords: Market Research; Consumer Marketing; Brands; Food; Marketing Strategy; Consumer Behavior; Forecasting and Prediction; Product Launch; Brands and Branding; Retail Industry; Food and Beverage Industry

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Nonprofit Strategy & Governance | Social Enterprise | Harvard Business School

as charities. Despite the blurred distinction, all mission-driven start-ups will eventually face a stark choice about which legal structure to adopt, and they need to make it carefully, because it’s hard to undo . Fundraising for... View Details

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