• 09 Jan 2020
• Book

Rethinking Business Strategy in the Age of AI

reshaping competition? Marco Iansiti: For the first time in many years, there’s a fundamentally different way of solving the problem of meeting a customer’s needs. Airbnb is a classic example. If I want a room to spend the night, I can go... View Details

Keywords: by Dina Gerdeman

• 02 Jun 2016
• Blog Post

Applying to the JD/MBA Program

Applying to business school can be a stressful and time consuming endeavor. For those who hope to pursue a joint degree, the application process is doubly demanding.   Joanna Cornell and Bhargav Srinivasan are both one year into their... View Details

• Article

On the Causality and Cause of Returns to Organizational Status: Evidence from the Grands Crus Classés of the Médoc

By: Daniel Malter

This paper identifies the causal symbolic effect of status on the prices organizations charge for their products. I exploit the classification of the châteaux of the Médoc, which sorted 61 wine producers into five growth classes in 1855, as a fixed hierarchical symbol... View Details

Keywords: Organizational Status; Quality Signals; Conspicuous Consumption; Wine Classification Of 1855; Grand Cru; Status and Position; Quality; Reputation; Price; France

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Malter, Daniel. "On the Causality and Cause of Returns to Organizational Status: Evidence from the Grands Crus Classés of the Médoc." Administrative Science Quarterly 59, no. 2 (June 2014): 271–300.

Preparing High-Earning Athletes for their Post-Play LIves

The average NFL player makes upwards of a million dollars a year. Even rookies are guaranteed a minimum of $325,000, which is seven times the average starting salary of a college grad. It’s a lot of money, but with the career of an NFL player averaging just... View Details

• 29 Jun 2022
• Blog Post

Four Elements for Finding the Right Career Path

always present when individuals are faced with major career and life decisions?” I arrived at an heuristic that I refer to as the Four Elements model, which looks at four dimensions that are archetypal in that they are always present at... View Details

• November 2004 (Revised May 2005)
• Case

Marvel Enterprises, Inc.

By: Anita Elberse

The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details

Keywords: Intellectual Property; Business Model; Brands and Branding; Marketing Strategy; Opportunities; Growth and Development Strategy; Rights; Entertainment and Recreation Industry

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Elberse, Anita. "Marvel Enterprises, Inc." Harvard Business School Case 505-001, November 2004. (Revised May 2005.)

• 2016
• Chapter

Luxury Branding Research: New Perspectives and Future Priorities

By: Anat Keinan, Sandrine Crener and Silvia Bellezza

Several major trends have changed the landscape for luxury brands. These shifts include the increasing role of technology (digital and mobile) as well as the use by consumers of alternative signals of status, such as wearing less prominently branded apparel, being less... View Details

Keywords: Luxury; Brands and Branding

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Keinan, Anat, Sandrine Crener, and Silvia Bellezza. "Luxury Branding Research: New Perspectives and Future Priorities." Chap. 2 in Online Luxury Retailing: Leveraging Digital Opportunities: Research, Industry Practice, and Open Questions, 16–33. Philadelphia: Wharton School, Baker Retailing Center, 2016.

• 10 Mar 2021
• Blog Post

COVID Killed the Traditional Workplace

a new work world that will keep employees both happy and productive post-COVID? Several HBS faculty members shared advice to help leaders prepare for the “next normal." Julia Austin: Prioritize face time at the office Managers will have... View Details

Keywords: All Industries

• 25 Jan 2022
• Blog Post

Feeling Seen: What to Say When Your Employees Are Not OK

comes with costs Recognizing someone else’s emotions, especially negative ones, can come at a cost, the research team says. The person doing the acknowledging is willing to spend time talking through feelings of anger, sadness, or... View Details

Keywords: All Industries

• 13 Nov 2017
• Research & Ideas

Want to Be Happier? Spend Some Money on Avoiding Household Chores

negative moments in the day as another key to happiness.” As incomes have risen in many countries over recent decades, more people have reported greater “time scarcity.” Those who feel time stress show signs of lower View Details

Keywords: by Dina Gerdeman

• 25 Apr 2011
• Research & Ideas

What CEOs Do, and How They Can Do it Better

do," says Harvard Business School professor Raffaella Sadun. "Most of the time it's difficult to codify the qualities of a good manager." “We went in with the curiosity of trying to understand the View Details

Keywords: by Michael Blanding