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Show Results For
- All HBS Web
(949)
- News (180)
- Research (612)
- Events (2)
- Multimedia (4)
- Faculty Publications (239)
- 13 May 2014
- First Look
First Look: May 13
self-regulatory program on children's advertising. The existing program was a voluntary cross-industry program that monitored advertisements directed to children. However, the program did not stipulate which products View Details
Keywords: Sean Silverthorne
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- 18 May 2015
- News
The First Five Years: Anjali Vaidya (MBA 2010)
Where did you go after you graduated from HBS? “I spent three and a half years working at Google on mobile advertising and have been at Yahoo, also working on mobile monetization, since October 2013.” What are the most important things... View Details
- 17 Feb 2010
- First Look
First Look: Feb. 17
Working PapersThe Evolution of Science-Based Business: Innovating How We Innovate Author:Gary P. Pisano An abstract in unavailable at this time. Download the paper: http://www.hbs.edu/research/pdf/10-062.pdf PublicationsTargeted View Details
Keywords: Martha Lagace
- Web
Lehman Brothers Deal Books | Baker Library | Bloomberg Center | Harvard Business School
transactions including mergers, initial and common stock offerings, and debentures. The volumes contain agreements between the sellers and underwriters, prospectuses and other literature advertising an offer, filings of the U.S.... View Details
- 12 Jun 2018
- First Look
New Research and Ideas, June 12, 2018
introduced the JPX400 in 2014. The index highlighted the country's "best-run" companies by annually selecting the 400 most profitable among Japan's large and liquid firms. Index-inclusion incentives led firms to increase ROE... View Details
Keywords: Dina Gerdeman
- Web
Caterpillar Tractor Co. - Photography Collections - Historical Collections
the world’s leading manufacturers of tractors, was formed in 1925. From early on the company mounted extensive marketing campaigns advertising their products for farming, logging, quarrying, mining, road... View Details
- 01 Mar 2004
- News
The Weather Channel Forecast: Challenges Ahead
avoided asking cable operators for higher subscriber fees, currently about nine cents per household per month. Instead, it is looking to boost advertising revenue. Early this year, it began rolling out new computerized ad targeting... View Details
- Web
Industrial Life Photograph Collection - Photography Collections - Historical Collections
exteriors and research laboratories, and close-ups of equipment and products. Most photographs were produced originally for publicity purposes, including annual reports, company histories, and advertising... View Details
- Web
Automobile Industry - Photography Collections - Historical Collections
the Boston Globe , and J. T. Sullivan, automotive editor and writer for the Boston Globe , solicited more than 2,000 photographs from automobile manufacturers. Companies provided images of plants, manufacturing activities, assembly lines,... View Details
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
the lion's share of admissions. In that respect, audience tastes in U.S. and international markets are actually fairly similar. Q: What opportunities do you see for entertainment marketers who want to ensure a film's success overseas? How important is View Details
- 15 Mar 2021
- Office Hours
Readers Ask: What's the Next 'Big Thing' in Finance?
savvy consumer, keep your eyes and ears open, because big companies will always be advertising to you, whether you realize they are or not. "You squat every day, and your life will be better." Question: Are... View Details
- 08 Dec 2009
- First Look
First Look: Dec. 8
Online Advertising Authors: Benjamin Edelman Publication: HBR Now, HBR Voices (December 2009) Abstract The Internet is sold to advertisers as a highly measurable medium that is the most efficient way to... View Details
Keywords: Martha Lagace
- 20 Aug 2018
- Research & Ideas
Bargain Hunters Beware: A Store's 'Original Price' Might Not Be After All
the ruse and know full well these prices are just guidelines. Unrepentant Perhaps for that reason, some companies have ended up in court several times, showing no signs of changing the practice. “When a retailer like Kohl’s gets sued over... View Details
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
generally worked with the advertising managers. In its early years, the cosmetics company could not afford a large, mass media campaign. Instead, Estée and department store managers sent mailings to targeted... View Details
- 01 Feb 2000
- News
He Begs to Differentiate
operate. As a result, branding becomes more and more important - differentiating what they do and what they sell. That's good for us, because we're in the differentiation business." WPP is one of the world's largest advertising and... View Details
- 28 Oct 2014
- First Look
First Look: October 28
to do so. He has an offer from Havas, a leading global advertising company interested in acquiring V&S, which would give V&S access to unprecedented resources. However, Winsor and the V&S team... View Details
Keywords: Carmen Nobel
- Web
Collection Areas | Baker Library
Collection Areas Contemporary Corporate Archives Company archival records are an essential component in fully understanding a corporation’s advance from fledgling entrepreneurial enterprise to industry giant. Baker Library’s growing... View Details
- Web
Introduction - The Message - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
the corporation. As an executive warned at the Association of National Advertisers Convention in 1937, “Every company that fails to do its part in public relations for business contributes [not only] to... View Details
- 20 Oct 2014
- Research & Ideas
Users Love Ello, But What’s the Business Model?
Edward W. Carter Professor of Business Administration, provide insights into the next generation of social networks, and what kind of network they'd build with unlimited funding. Q: How native is advertising to the social media space? Is... View Details