Publications

January 2009
Article

From Regional Star to Global Leader

By: Nitin Nohria

Yang Jianguo was recently promoted from country manager for China to global head of product development at a staid French perfume maker. He was chosen for his technical smarts and his knowledge of emerging markets—a critical avenue for growth, given that sales in the... View Details

Keywords: Communication Strategy; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Leadership Development; Management Teams; Emerging Markets; Product Development; Beauty and Cosmetics Industry; China; Paris

12 Feb 2008
First Look

First Look: February 12, 2007

data in a variety of business analysis and valuation contexts. The fourth edition of Business Analysis and Valuation: Using Financial Statements allows you to undertake financial statement analysis using a... View Details

Keywords: Martha Lagace

June 2024 (Revised June 2025)
Case

Dylan Mulvaney and Bud Light

By: Jill Avery and Celine Chammas

On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from a can of Bud Light beer, offering a virtual toast to her followers. Alongside the video, she posted a photograph of a... View Details

Keywords: Brand Crises; Brand Management; Influencer Marketing; Boycott; Marketing Strategy; Marketing Communications; Brands and Branding; Consumer Behavior; Social Media; Advertising; Social Issues; Public Opinion; Consumer Products Industry; Food and Beverage Industry; United States

Educators

December 2005 (Revised February 2006)
Case

Migros

By: Forest L. Reinhardt, Vincent Marie Dessain and Anders Sjoman

In October 2005, Urs Riedener, head of marketing at Swiss retailer Migros, is contemplating the company's competitive position. Primarily a retailer for foods and near-foods products, the cooperative Migros, with close to 600 retail outlets in Switzerland (but only... View Details

Keywords: Competitive Advantage; Corporate Governance; Corporate Strategy; Cooperative Ownership; Supply Chain Management; Product Marketing; Environmental Sustainability; Social Enterprise; Business or Company Management; Marketing Strategy; Retail Industry; Agriculture and Agribusiness Industry; Switzerland

Educators

12 Apr 2004
Research & Ideas

Operations and the Competitive Edge

Managers have to rethink many of the basic principles of good operations management. The second section applies that point to choosing and designing operating technologies, particularly information... View Details

Keywords: by Martha Lagace

June 2011 (Revised September 2011)
Case

Exchange-Traded Funds at Vanguard (A)

By: Robert C. Pozen and Steven Vickers

Vanguard Group management, led by CEO John Brennan, was considering whether to launch exchange-traded funds (ETFs) in early 2000. ETFs, first created in the early 1990s, combined aspects of traditional mutual funds and closed-end funds. The US ETF industry had reached... View Details

Keywords: Investment Funds; Managerial Roles; Growth and Development Strategy; Experience and Expertise; Market Entry and Exit; Network Effects; Profit; Business and Shareholder Relations; Product Launch; Asset Management; Distribution Channels; Ownership; Financial Services Industry; United States

Educators

March – April 2010
Article

The Need for Ideological Consciousness

By: George C. Lodge

Every so often in American history a crisis comes along that requires Americans to inspect cherished assumptions and to act in a way that many find ideologically repulsive. Although our leaders insist that such actions are pragmatic-the only sensible way to deal with... View Details

Keywords: History; Leadership; Competition; Framework; Consumer Behavior; Business and Community Relations; Government and Politics; Financial Crisis; Planning; United States

19 Sep 2013
Working Paper Summaries

U.S. High-Skilled Immigration, Innovation, and Entrepreneurship: Empirical Approaches and Evidence

Keywords: by William R. Kerr

16 Jan 2018
First Look

First Look at New Research and Ideas, January 16, 2018

outcomes. (2) Selecting or developing leaders for the future requires a forward-looking strategy and culture. (3) In a merger, designing a new culture on the basis of complementary strengths can speed up... View Details

Keywords: Sean Silverthorne

August 2019
Article

When and How to Diversify—A Multicategory Utility Model for Personalized Content Recommendation

By: Yicheng Song, Nachiketa Sahoo and Elie Ofek

Sometimes we desire change, a break from the same or an opportunity to fulfill different aspects of our needs. Noting that consumers seek variety, several approaches have been developed to diversify items recommended by personalized recommender systems. However,... View Details

Keywords: Recommender Systems; Personalization; Recommendation Diversity; Variety Seeking; Collaborative Filtering; Consumer Utility Models; Digital Media; Clickstream Analysis; Learning-to-rank; Consumer Behavior; Media; Customization and Personalization; Strategy; Mathematical Methods

15 Dec 2009
First Look

First Look: Dec. 15, 2009

to counterfactuals, multinationals with greater factor-market externalities, knowledge spillovers, and vertical linkages exhibit significant co-agglomeration. The importance of these factors differs across... View Details

Keywords: Martha Lagace

21 May 2020
Research & Ideas

Fighting the COVID Blues: Advice from Business Research

Knowledge Indeed, when we focus our energy on our strengths, we feel more authentic—and that increases resilience and happiness, improves relationships, and reduces stress, according to research by Francesca Gino, the Tandon Family... View Details

Keywords: by Dina Gerdeman and Danielle Kost

12 Sep 2006
First Look

First Look: September 12, 2006

dynamic strategy that can be employed by firms capable of architectural innovation. The strategy involves using knowledge View Details

Keywords: Sean Silverthorne

09 Jan 2006
Research & Ideas

What Really Drives Your Strategy?

external factors play a surprising role in strategy formulation and execution. As Gilbert explains, "A lot of our book is about understanding (a) that realized strategy is... View Details

Keywords: by Martha Lagace

09 Jul 2024
Research & Ideas

Are Management Consulting Firms Failing to Manage Themselves?

attrition rate to 13%. The irony is clear: These strategy firms, who are experts at diagnosing and solving a variety of issues for their clients, are struggling to apply their own management principles... View Details

Keywords: by David Fubini; Consulting

2018
Chapter

The Trust Imperative

By: Richard Edelman, Stephen A. Greyser, E. Bruce Harrison and Tom Martin

CHAPTER SUMMARY: Successful relationships depend on trust—trust between spouses, trust between parent and child, trust between enterprises and their stakeholders. This chapter focuses on the factors that build trust in organizations, as well as the forces that can... View Details

Keywords: Trust; Business and Stakeholder Relations; Communication

2009
Report

Clusters, Cluster Policy, and Swedish Competitiveness

By: Christian H.M. Ketels

Proximity enables firms to take advantage of knowledge spill-overs and exploit supplierdemand linkages with other entities engaged in related activities. Cluster strength thus seems to be one of the important determinants of prosperity differences across geographies.... View Details

Keywords: Policy; Knowledge Use and Leverage; Industry Clusters; Business and Government Relations; Competitive Strategy; Competitive Advantage; Sweden