Publications

11 Jan 2024
Blog Post

My Summer of Joy with the National Parks Service

responsible for documentation, research, and maintenance of shipwrecks, reefs, downed WWII planes, boat docks, and everything in between. My role was to help them design a more sustainable operating and... View Details

October 2000 (Revised September 2002)
Case

NTT DoCoMo (A): The Future of the Wireless Internet?

By: Stephen P. Bradley and Matthew Sandoval

NTT DoCoMo was established in 1992 and became publicly held in 1998. This case tracks how DoCoMo became the number one mobile phone company in Japan and how its i.mode service revolutionized the cellular phone market. View Details

Keywords: Technological Innovation; Goals and Objectives; Growth and Development Strategy; Growth Management; Competitive Strategy; Expansion; Internet and the Web; Mobile and Wireless Technology; Information Technology Industry; Telecommunications Industry; Japan

12 May 2020
Blog Post

The Importance of Coordination: Apoorva Pasricha Reflects on Crisis Leadership

intersection of the private and public sectors,” Pasricha says. “I’m excited by the way technology will change our urban lives." For the first half of her tenure, Pasricha led the City’s digital... View Details

Keywords: Social Enterprise; Technology; Nonprofit / Government

28 Apr 2020
Blog Post

The Importance of Coordination: Apoorva Pasricha Reflects on Crisis Leadership

intersection of the private and public sectors,” Pasricha says. “I’m excited by the way technology will change our urban lives." For the first half of her tenure, Pasricha led the City’s digital... View Details

01 Apr 1999
News

A Random Sampling of HBS Graduates in the News

breathtaking Internet IPOs - the company's stock went from $17 to $95.50 on its first day of trading. "It's the first pure-play journalism IPO," Kramer told USA Today (January 26, 1999), adding that the... View Details

01 Mar 2014
News

Insight: Yenball

advertising over his first four years with the club. Matsui's presence reportedly brought $500 million in five years to New York City, measured by everything from hotel bookings to restaurant sales. Of... View Details

Keywords: Morrell, Daniel; Masahiro Tanaka; Hideki Matsui; Isao Okada; business of sports; Arts, Entertainment

Research Summary

Projects in Process

Intermediaries and Accountability in Internet Advertising

Fraud Prevention in Internet Advertising Markets

Competition in Search and Search Advertising

Gaming and Incentives from Steeply-Tiered Affiliate Commission Schedules
View Details

July 2001
Exercise

Working with Your "Shadow Partner": Building a High Tech Investment Portfolio

By: Dwight B. Crane and Richard L. Nolan

Team-based exercise designed to illustrate the use of the Internet directly by executives. Requires going on the Internet to search for information required to construct a high-tech investment portfolio. View Details

Keywords: Investment Portfolio; Groups and Teams; Internet and the Web; Information Management

Web

A Marketing Revolution - The Art of American Advertising

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA... View Details

21 May 2018
HBS Case

How Would You Price One of the World's Great Watches?

millimeters, so I don’t know how they noticed this. However, this says a lot about who they are. They go into tiny details and make sure that everything is perfect.” Perfection and precision are at the heart View Details

Keywords: by Roberta Holland; Fashion

21 Dec 2022
News

HBS Community Comes Together in Wake of Ukraine Invasion

decreased supply of traditional food exports of wheat and corn from Russia and Ukraine will also result in rising prices, Shih said. "You'll pay more for everything that uses... View Details

29 Apr 2013
Research & Ideas

Are First-Time Buyers Left Out of Real Estate’s Rebound?

viability of the mortgage interest deduction in the midst of calls to increase revenues and decrease loopholes? A: First, let us put the mortgage interest deduction in historical context. It came about when... View Details

Keywords: Construction; Real Estate

February 2017
Case

Yemeksepeti: Growing and Expanding the Business Model through Data

By: William R. Kerr, Gamze Yucaoglu and Eren Kuzucu

In October 2016, Nevzat Aydin, co-founder and CEO of Yemeksepeti, the Turkish online food-ordering company, was looking over the company's quarterly results and projections for the upcoming year with his management team. It had been almost a year and a half since Aydin... View Details

February 2021 (Revised March 2021)
Case

AptDeco: Circular Economy Furniture Marketplace

By: Ayelet Israeli and Jamie Merkrebs

AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120 billion furniture market, despite its... View Details

21 May 2019
News

Confronting the Future of Climate Change in the Midwest

Network, farmers can now access over 30 million acres of data to better understand everything from seed selection to matching soil types. Within the network, implementing more sustainable practices is also... View Details

Keywords: Agriculture

2018
Working Paper

Need for Speed: The Impact of Website Performance on Online Retail

By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno

The share of e-commerce sales is rapidly increasing and so are the associated losses generated by website outages and slow websites. We leverage novel retail and website performance data to investigate the impact of website performance on online sales. This question is... View Details

Keywords: Online Retail; Quasi-experiments; Abandonment; Synthetic Control; Internet and the Web; Performance; Service Operations