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    • All HBS Web  (3,113)
      • Faculty Publications  (639)

      International MarketingRemove International Marketing →

      ← Page 32 of 639 Results

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      • March 1980 (Revised February 1987)
      • Case

      Sweco, Inc. (A)

      By: Michael E. Porter and George S. Yip
      Describes Sweco's decision about whether to enter the mud-processing equipment industry (used in oil well drilling). This is an internal entry decision, and the case describes Sweco's existing businesses as well as the mud-processing industry and competitors. The case... View Details
      Keywords: Cost vs Benefits; Decisions; Forecasting and Prediction; Cost; Analytics and Data Science; Market Entry and Exit; Competition
      Citation
      Educators
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      Related
      Porter, Michael E., and George S. Yip. "Sweco, Inc. (A)." Harvard Business School Case 380-167, March 1980. (Revised February 1987.)
      • 1980
      • Chapter

      The International Product Life Cycle and United States Regulation of the Automobile Industry

      By: L. T. Wells Jr.
      Keywords: History; Government and Politics; Globalized Markets and Industries; Business and Government Relations; Auto Industry; United States
      Citation
      Related
      Wells, L. T., Jr. "The International Product Life Cycle and United States Regulation of the Automobile Industry." In Government, Technology, and the Future of the Automobile, edited by William H. Abernathy and Douglas H. Ginsburg. New York: McGraw-Hill, 1980.
      • June 1979
      • Article

      International Perspectives in Bank Marketing

      By: J. Pattison and J. Quelch
      Citation
      Related
      Pattison, J., and J. Quelch. "International Perspectives in Bank Marketing." Canadian Banker & ICB Review (June 1979): 34–39.
      • Article

      Marketing and Distribution Strategies for International Organizations

      By: John C. Pattison and John A. Quelch
      Citation
      Related
      Pattison, John C., and John A. Quelch. "Marketing and Distribution Strategies for International Organizations." Intereconomics 14, no. 3 (May–June 1979): 138–144.
      • September 1976 (Revised January 1977)
      • Case

      Del Norte Paper Co. (C)

      By: William A. Sahlman
      Designed to serve two roles: first, it provides a reasonably comprehensive description of an ongoing capital budgeting system for the international operations of a large American company. Second, it allows the student to focus upon and critically analyze a series of... View Details
      Keywords: Capital Budgeting; International Relations; Globalized Markets and Industries; Goals and Objectives; Service Delivery; Business Subsidiaries; Performance Evaluation; Performance Expectations; Financial Services Industry; Pulp and Paper Industry
      Citation
      Educators
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      Sahlman, William A. "Del Norte Paper Co. (C)." Harvard Business School Case 177-036, September 1976. (Revised January 1977.)
      • 1973
      • Chapter

      National Policies in an International Industry: The Europeans and Automobiles

      By: Louis T Wells Jr
      Keywords: Globalized Markets and Industries; Policy; Government and Politics; Business and Government Relations; Auto Industry; Europe
      Citation
      Related
      Wells, Louis T., Jr. "National Policies in an International Industry: The Europeans and Automobiles." In Bedrifter I Okende Internasjonal Kon-Kurranse. Bergen: Norges Handelshøyskole Kursvirksomhet, 1973.
      • Research Summary

      Capital Flows and Capital Goods (joint with Eliza Hammel)

      By: Laura Alfaro
      We examine one of the channels through which financial integration can help promote growth. In particular, we study the effects of capital account liberalization on the imports of capital goods. We pay particular attention to the effects of equity market... View Details
      • Research Summary

      corporate strategy, international strategy, strategy process

      By: David J. Collis
      David Collis' research is primarily concerned with how companies create value across markets, whether those markets are different businesses (corporate strategy), or different countries (international strategy). Additionally, he is interested in how... View Details
      • Research Summary

      Customer-Centricity as a Vehicle for Organic Growth

      By: Ranjay Gulati
      This body of work examines the mechanics of how firms grow profitably in commoditizing markets. Underlying the "customer-centricity" that many firms embrace today is a factor that will determine their success with this effort: enabling collaboration across... View Details
      • Teaching Interest

      Executive Education: Finance for Senior Executives

      By: Malcolm P. Baker

      Finance for Senior Executives provides the frameworks to strategically use financial resources and position your company for future success. By examining corporate finance from both internal and external perspectives, this HBS Executive Education View Details

      • Research Summary

      Making Markets Work: An Executive Education Program for Africa

      By: Debora L. Spar
      In the last decades of the 20th century economic growth was distributed unevenly across the world. While some countries experienced sustained and unprecedented prosperity, others fell further and further behind. This widening gap was particularly evident in Africa,... View Details
      • Research Summary

      Managing International Trade and Investment

      By: Debora L. Spar
      Introduced by Debora Spar in 1995, Managing International Trade and Investment is an elective course that prepares students to deal with the distinct set of management challenges that face cross-border businesses. Building on experience that suggests that what works... View Details
      • Research Summary

      Mastering Strategy Execution

      By: Robert Simons

      Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details

      • Research Summary

      Overview

      By: Charlotte L. Robertson
      Professor Robertson conducts research on the history of financial markets. Her book manuscript and working papers shed light on the evolution of securities markets and the relationship between finance, governance, and society. Some of the topics she pursues include:... View Details
      • Research Summary

      Overview

      By: Mattias E. Fibiger
      Professor Fibiger conducts research on twentieth-century international history, focusing primarily on political economy and international relations in Southeast Asia.

      Professor Fibiger's first book is entitled Suharto's Cold War: Indonesia, Southeast... View Details
      Keywords: Authoritarianism; Political Economy; Foreign Aid; Foreign Direct Investment; Foreign Policy; Southeast Asia; United States; Finance; International Economy; International Capital Markets; History; International Relations; National Security; Government and Politics; Development Economics; Southeast Asia; United States; Indonesia; Philippines; Malaysia; Singapore
      • Research Summary

      Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs ( Princeton University Press, October 2002)

      By: Rakesh Khurana
      In this book, I argue that the external CEO labor market was born in a burst of rhetoric about wresting control of corporations away from a group of self-interested insiders, as senior managers in the era of managerial capitalism had come to be portrayed. The rationale... View Details
      • Teaching Interest

      Social Entrepreneurship and Innovation

      By: Brian L. Trelstad
      Combining the tools of philanthropy, business and advocacy (or mission, margin and mandate), social entrepreneurs have tackled long-standing societal issues like teacher training, college access, global public health, renewable energy and sanitation.  Social... View Details
      Keywords: Innovation and Invention; Organizations; Social Enterprise; Civil Society or Community; System
      • Teaching Interest

      Strategy Execution

      By: Dennis Campbell

      This course takes strategy as given and teaches what students need to know to execute and win in highly competitive markets. Using fundamental building blocks based on accountability systems and structures, this course is divided into seven modules:

      1.... View Details

      • Research Summary

      The Origins, Current State, and Future of Capitalism

      By: Sophus A. Reinert
      Starting with the dawn of market capitalism in Renaissance Italy, Professor Reinert works at the intersection of economic ideas, policies, and practices in history, particularly as seen through the lens of national strategies in international competition. He seeks to... View Details
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