Publications

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04 May 2010
First Look

First Look: May 4

reformulated in light of the new data, methodology, and findings presented in this study. Download the paper: http://www.hbs.edu/research/pdf/10-072.pdf Cases & Course MaterialsReal Blue? Viagra and Intellectual View Details

Keywords: Martha Lagace

08 Dec 2003
Research & Ideas

Why Europe Lags in Pharmaceuticals and Biotech

intellectual capital. And intellectual property laws need to be rewritten to allow companies a longer time to reap the benefits of their inventions. Does Europe have a future... View Details

Keywords: by Sean Silverthorne; Biotechnology; Health; Pharmaceutical; Technology

19 Jun 2007
First Look

First Look: June 19, 2007

Working PapersAuditing in the Self-reporting Economy Authors:Romana L. Autrey and Richard Sansing Abstract This paper examines the licensing of intellectual property in exchange for royalties that depend... View Details

Keywords: Martha Lagace

26 Jun 2018
First Look

New Research and Ideas, June 26, 2018

first large-sample evidence on the behavior and impact of non-practicing entities (NPEs) in the intellectual property space. We find that on average, NPEs appear to behave as opportunistic “patent trolls.”... View Details

Keywords: Dina Gerdeman

November 2006
Article

Patent Citations as a Measure of Knowledge Flows: The Influence of Examiner Citations

By: Juan Alcacer and Michelle Gittelman

Analysis of patent citations is a core methodology in the study of knowledge diffusion. However, citations made by patent examiners have not been separately reported, adding unknown noise to the data. We leverage a recent change in the reporting of patent data showing... View Details

Keywords: Patents; Knowledge Sharing; Management Analysis, Tools, and Techniques; Information Technology; Prejudice and Bias; Change

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September 1997
Case

Bayer AG (B)

By: John A. Quelch

Bayer's senior executives detail the communications challenge program that resulted from the company's reacquisition of its brand name and trademark cross, which gave Bayer one name worldwide for the first time since World War I. View Details

Keywords: Globalized Firms and Management; War; Acquisition; Trademarks; Brands and Branding; Communication Strategy; Biotechnology Industry; Pharmaceutical Industry; Germany

20 Jul 2009
Research & Ideas

Markets or Communities? The Best Ways to Manage Outside Innovation

benefits of learning) from that attempt. Finally, external innovation appears to be fast—solutions arrive quite quickly and can often exceed the capacity of the seeker. Q: And potential downsides? A: The main concerns about working with outside innovators relate to... View Details

Keywords: by Sean Silverthorne; Technology

05 Apr 2011
First Look

First Look: April 5

geographic reach? Each of these growth options offers opportunities and entails costs. Swart considers each of these in turn. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/411078-PDF-ENG Intellectual View Details

Keywords: Sean Silverthorne

17 Jan 2017
Research & Ideas

Can China Maintain Its Economic Power?

for continuous innovation, creativity, and entrepreneurship under a system of government that isn’t known for welcoming disruption. The government’s hyperfocus on intellectual property View Details

Keywords: by Deborah Blagg

May 2013
Article

Hybrid Innovation in Meiji Japan

By: Tom Nicholas

Japan's hybrid innovation system during the Meiji era of technological modernization provides a useful laboratory for examining the effectiveness of complementary mechanisms to patents. Patents were introduced in 1885, and by 1911, 1.2 million mostly non-pecuniary... View Details

Keywords: Prizes; Technological Innovation; System; Patents; Knowledge; Value; Cost vs Benefits; Factories, Labs, and Plants; Performance Effectiveness; Japan

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2010
Working Paper

Growth through Heterogeneous Innovations

By: Ufuk Akcigit and William R. Kerr

We study how exploration versus exploitation innovations impact economic growth through a tractable endogenous growth framework that contains multiple innovation sizes, multi-product firms, and entry/exit. Firms invest in exploration R&D to acquire new product lines... View Details

Keywords: Business Ventures; Decision Choices and Conditions; Economic Growth; Investment; Innovation and Invention; Patents; Size; Research and Development; United States

August 2024 (Revised January 2025)
Case

Barbie: Reviving a Cultural Icon at Mattel

By: Elie Ofek, Ryann Noe and Sarah Mehta

The 2023 release of the live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to... View Details

Keywords: Brands and Branding; Media; Intellectual Property; Business Strategy; Entertainment; Gender; Public Opinion; Marketing Strategy; Consumer Products Industry; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Retail Industry; United States

Research Summary

Overview

By: Kyle R. Myers

Professor Myers studies the economics of what determines the rate and direction of innovation. He has examined the reallocation of scientists through the use of targeted research grants at the National Institutes of Health, and is working to further understand how... View Details

January 2011 (Revised January 2011)
Case

Marvel Enterprises, Inc. (Abridged)

By: Anita Elberse

The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details

Keywords: Business Model; Intellectual Property; Rights; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Entertainment and Recreation Industry

June 2007 (Revised April 2009)
Case

Opening Pandora's Box

By: Willy C. Shih, Stephen P. Kaufman, Melissa Marie Blakeley and Marissa Wairy Dent

Pandora.com provided a highly customizable online radio service tailored to listeners' musical preferences and had registered explosive growth since its September 2005 launch. But proposed changes in royalty rates threatened to kill off many Internet radio sites,... View Details

Keywords: Business Model; Entrepreneurship; Disruptive Innovation; Intellectual Property; Growth and Development Strategy; Service Operations; Internet; Media and Broadcasting Industry

23 Apr 2013
First Look

First Look: April 23

but they are very concerned about competitors' ability to benefit from LEGO Group's R&D investments or alternately interfere with its freedom to operate. The case frames important intellectual property... View Details

Keywords: Sean Silverthorne

28 Jul 2006
Research & Ideas

Meeting China’s Need for Management Education

capabilities to adapt, making them ideal partners for HBS and Harvard Business School Publishing (HBSP). Furthermore, for institutions like HBS and HBSP, one of the major worries about engaging in activities in this part of the world is View Details

Keywords: by Sean Silverthorne; Education

14 Sep 2010
First Look

First Look: September 14, 2010

productivity effects of organizational practices remains a challenge for future research. Does Intellectual Property Rights Reform Spur Industrial Development? Authors:Lee Branstetter, Ray Fisman, C. Fritz... View Details

Keywords: Sean Silverthorne

January 2014
Article

The Consequences of Entrepreneurial Finance: Evidence from Angel Financings

By: William R. Kerr, Josh Lerner and Antoinette Schoar

This paper documents that ventures that are funded by two successful angel groups experience superior outcomes to rejected ventures: they have improved survival, exits, employment, patenting, web traffic, and financing. We use strong discontinuities in angel funding... View Details

Keywords: Business Ventures; Financing and Loans; Interests; Employment; Patents; Internet and the Web; Operations; Entrepreneurship; Business Exit or Shutdown