Publications
Publications
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(4,681)
- Faculty Publications (796)
- December 2001
- Case
Cisco China
By: F. Warren McFarlan, Guoqing Chen and David Kiron
Designed to show how Cisco has taken its U.S.-based infrastructure and applied it to China. It is stunning in its impact as one notes how so much of what is being done in the United States in terms of the intranet has been transferred to China. View Details
- December 2001 (Revised June 2002)
- Case
Shenzhen Stock Exchange
By: F. Warren McFarlan, Guoqing Chen, David Kiron and Iris T. Li
The second largest stock exchange in China, shows a surprising sophistication. This case describes the company's growth and underlying technology. View Details
- December 2001
- Case
SinoSecurities.com
By: F. Warren McFarlan and Fred Young
Describes a complex software project that has run into difficulties. Students must decide whether to press forward, stop the project, or reconfigure it. Illustrates many of the similarities to challenges facing U.S. and Chinese companies in this difficult arena. View Details
- October 2001 (Revised October 2017)
- Case
Pilgrim Bank (A): Customer Profitability
By: Frances X. Frei and Dennis Campbell
Provides a context in which students can explore managerial decision making that is critically informed by data analysis. The setting is a retail bank and the decision making relates to the bank's policy toward online banking. The management team is evaluating whether... View Details
- October 2001 (Revised February 2002)
- Case
Nasdaq Japan: E-Merging Markets
By: Lynda M. Applegate and Kristin M. Kohler
Describes the design and launch of Nasdaq Japan. Addresses issues concerning the design of electronic markets, the impact of information technology on market structures and relationships, the launch of new ventures by established firms, and the cultural issues that... View Details
- September 2001
- Case
Charitableway
By: James E. Austin and Elizabeth Kind
In early 2001, Charitableway, an ePhilanthropy application service provider that enabled the collection of charitable donations online; faced major strategic decisions relating to its alliance with United Way of America to foster workplace giving online. One of the... View Details
- August 2001 (Revised October 2001)
- Case
What a Great Idea
By: Myra M. Hart and Susan Harmeling
Charles "Chic" Thompson has created a successful business as a professional speaker, consultant, and author of two books on creativity. He is challenged to institutionalize his knowledge and brand in an organization that will outlive his involvement. This case examines... View Details
- August 2001 (Revised April 2002)
- Case
Strategic Capital Management, LLC (A)
By: Mark L. Mitchell, Erik Stafford and Todd Pulvino
Strategic Capital Management, LLC, is a hedge fund that is planning to make financial investments in Creative Computers and Ubid. Creative Computers recently sold approximately 20% of its Internet auction subsidiary, Ubid, to the public at $15 per share. Ubid's stock... View Details
- August 2001
- Case
Strategic Capital Management, LLC (B)
By: Mark L. Mitchell, Erik Stafford and Todd Pulvino
Supplements the (A) case. View Details
- August 2001
- Case
Strategic Capital Management, LLC (C)
By: Mark L. Mitchell, Erik Stafford and Todd Pulvino
Supplements the (A) case. View Details
- July 2001 (Revised December 2001)
- Case
American Express Interactive
Follows the protagonist, Sonia Sharpe, as she and her American Express Interactive Team attempt to develop and market an interactive, on-line, corporate travel service in a highly competitive environment. Looks at the possible resources and partnerships a company needs... View Details
Keywords: Corporate Entrepreneurship; Partners and Partnerships; Growth and Development Strategy; Competitive Strategy; Marketing Strategy; Product Positioning; Applications and Software; Technological Innovation; Global Strategy; Expansion; Information Technology; Vertical Integration; Financial Services Industry; Financial Services Industry
- June 2001 (Revised December 2006)
- Case
Role of Capital Market Intermediaries in the Dot-Com Crash of 2000, The
By: Krishna G. Palepu and Gillian D Elcock
Set in the context of the rise and fall of the Internet stocks in the United States. View Details
- 2001
- Book
Cases in e-Commerce
By: Jeffrey F. Rayport and Bernard J. Jaworski
Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Service Delivery; Marketing
- 2001
- Book
e-Commerce
By: Jeffrey F. Rayport and Bernard J. Jaworski
- May 2001
- Teaching Note
Tracmail TN
By: Paul W. Marshall, Carin-Isabel Knoop and Suma Raju
Teaching Note for (9-801-037). View Details
- April 2001 (Revised November 2001)
- Case
AvantGo
By: Alan D. MacCormack and Kerry Herman
Richard Owen, CEO of AvantGo, is preparing for a meeting in which he will set the human resource policy for the firm going forward. It has been three months since the company's IPO, and given the tremendous cramp in hiring over the six months prior to the IPO, he knows... View Details
- April 2001
- Case
eFrenzy, Inc. (B)
By: Alan D. MacCormack and Kerry Herman
Supplements the (A) case. View Details
- April 2001
- Teaching Note
Marshall Industries TN
By: Jeffrey F. Rayport, Elliot N. Maltz and William A. Sahlman
Teaching Note for (9-899-239). For book only - not listed on case. View Details
- April 2001
- Teaching Note
Microsoft Carpoint
By: Jeffrey F. Rayport, Steven Silverman and William A. Sahlman
Teaching Note for (9-898-280). For book only - not listed on case. View Details
- March 2001 (Revised July 2001)
- Teaching Note
Ventro: Builder of B2B Businesses and Ventro: Builder of B2B Businesses (Condensed) TN
By: Lynda M. Applegate and Meredith Collura
Teaching Note for (9-801-042) and (9-801-274). View Details