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Show Results For
- All HBS Web
(876)
- People (1)
- News (139)
- Research (582)
- Events (1)
- Multimedia (7)
- Faculty Publications (330)
- March 1990 (Revised March 1992)
- Case
New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign
By: V. Kasturi Rangan and Sohel Karim
Describes the background leading to the development of an advertising campaign to help prevention of AIDS in New York City. The three television networks, however, for various reasons reject the campaign, to the dismay of Saatchi & Saatchi executives. View Details
Keywords: Advertising Campaigns; Growth and Development; Health Care and Treatment; Marketing Communications; Failure; Advertising Industry; New York (city, NY)
Rangan, V. Kasturi, and Sohel Karim. "New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign." Harvard Business School Case 590-036, March 1990. (Revised March 1992.)
- Profile
Alice Yang
in numerous public service initiatives, including leading an adult ESL program that served six-hundred people in Boston’s Chinatown. In her senior year, Alice was inspired by a guest speaker in a health care class – Jim Kim, the... View Details
- Summer 2019
- Article
The Price Effects of Cross-Market Mergers: Theory and Evidence from the Hospital Industry
By: Leemore S. Dafny, Katherine Ho and Robin S. Lee
We consider the effect of mergers between firms whose products are not viewed as direct substitutes for the same good or service but are bundled by a common intermediary. Focusing on hospital mergers across distinct geographic markets, we show that such combinations... View Details
Keywords: Mergers and Acquisitions; Markets; Geographic Scope; Price; Outcome or Result; Insurance; Health Industry
Dafny, Leemore S., Katherine Ho, and Robin S. Lee. "The Price Effects of Cross-Market Mergers: Theory and Evidence from the Hospital Industry." RAND Journal of Economics 50, no. 2 (Summer 2019): 286–325.
- April 2024
- Case
Dr. Tom Mihaljevic and Cleveland Clinic
By: Linda A. Hill and Lydia Begag
In December 2022, Dr. Tomislav (“Tom”) Mihaljevic, CEO and President of Cleveland Clinic, was reflecting on the last few years at the hospital, marked both by unprecedented challenges and remarkable achievements. Cleveland Clinic had recently been ranked the world’s... View Details
Keywords: Recruitment; Retention; Analytics and Data Science; Digital Transformation; Digital Platforms; Innovation and Management; Innovation Leadership; Human Capital; Leadership Development; Leadership Style; Leading Change; Organizational Culture; Organizational Structure; Organizational Change and Adaptation; Mission and Purpose; Outcome or Result; Performance Evaluation; Health Pandemics; Goals and Objectives; Health Industry; Cleveland; London; Abu Dhabi; Florida; Ohio
Hill, Linda A., and Lydia Begag. "Dr. Tom Mihaljevic and Cleveland Clinic." Harvard Business School Case 424-031, April 2024.
- Web
U.S. Healthcare Strategy - Course Catalog
health policy, students will identify and gain valuable insights into how healthcare businesses navigate complex market forces, regulatory pressures, and competitive dynamics. Cases will highlight how strategic principles can be leveraged... View Details
- Web
1.16 Student Educational Records | MBA
Business School regards the following information as "directory information:" Full name Reported date of birth Dates of attendance Class year Digitized image (please note that while Harvard classifies photos and images as directory... View Details
- 12 Jul 2016
- First Look
July 12, 2016
bundled payments. The stakes are high, and the outcome will define the shape of the health care system for many years to come, for better or for worse. In this article, the authors argue that although... View Details
Keywords: Sean Silverthorne
- April 1990 (Revised January 1993)
- Case
Ad Council's AIDS Campaign (A): Advertising Strategy
By: V. Kasturi Rangan and Janet Montgomery
Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make... View Details
Keywords: Advertising; Goals and Objectives; Social Marketing; Corporate Social Responsibility and Impact; Success; Problems and Challenges; Social Issues; Health Industry
Rangan, V. Kasturi, and Janet Montgomery. "Ad Council's AIDS Campaign (A): Advertising Strategy." Harvard Business School Case 590-105, April 1990. (Revised January 1993.)
- 23 Dec 2014
- First Look
First Look: December 23
Instead, to evaluate possible strategies and tactics, negotiation analysts generally focus on changes in perceptions of the "zone of possible agreement" and the (subjective) distribution of possible negotiated outcomes... View Details
Keywords: Carmen Nobel
- July 2011
- Article
Kidney Paired Donation
By: C. Bradley Wallis, Kannan P. Samy, Alvin E. Roth and Michael A. Rees
Kidney paired donation (KPD) was first suggested in 1986, but it was not until 2000 when the first paired donation transplant was performed in the U.S. In the past decade, KPD has become the fastest growing source of transplantable kidneys, overcoming the barrier faced... View Details
Keywords: Philanthropy and Charitable Giving; Health Care and Treatment; Growth and Development Strategy; Success; Problems and Challenges; Programs; System; United States
Wallis, C. Bradley, Kannan P. Samy, Alvin E. Roth, and Michael A. Rees. "Kidney Paired Donation." Nephrology, Dialysis, Transplantation 26, no. 7 (July 2011): 2091–2099.
- October 1991 (Revised August 2000)
- Case
Becton Dickinson & Company: VACUTAINER Systems Division (Condensed)
By: V. Kasturi Rangan and Frank V. Cespedes
Becton Dickinson, a phenomenally successful company with an 80% market share in the blood collection needles and syringes market faces a change in the customer buying environment (cost containment pressures at hospitals). This forces a reevaluation of the company's... View Details
Keywords: Business Divisions; Customer Satisfaction; Demand and Consumers; Market Participation; Distribution Channels; Success; Corporate Strategy; Value Creation; Health Industry
Rangan, V. Kasturi, and Frank V. Cespedes. "Becton Dickinson & Company: VACUTAINER Systems Division (Condensed)." Harvard Business School Case 592-037, October 1991. (Revised August 2000.)
- 13 May 2014
- Op-Ed
The Alibaba Effect
both raise and burn cash. Its only asset was Mr. Ma, its charismatic and dynamic founder. After we wrote our first case study about the company in 2000, we were afraid it would go bankrupt before we could teach the case for the first time. Instead, we were present at... View Details
- August 2021
- Teaching Note
IBM Watson at MD Anderson Cancer Center
By: Shane Greenstein and Mel Martin
Teaching Note for HBS Case No. 621-022. View Details
Keywords: Decision Making; Technological Innovation; Innovation Strategy; Knowledge Management; Knowledge Use and Leverage; Operations; Failure; Information Technology; Applications and Software; Health Care and Treatment; Product Development; Health Industry; Health Industry; Health Industry; United States; Houston; Texas
- October 1990 (Revised April 1991)
- Case
RU 486 (A)
Describes the factors faced by Roussel UCLAF, a French drug company, in deciding whether and how to market a controversial new drug, RU 486, which is often called "the French abortion pill." Roussel's decision involved its relations with the French government, its... View Details
Keywords: Judgments; Ethics; Product Launch; Negotiation; Outcome or Result; Performance; Business and Government Relations; Health Industry; Health Industry; France; Germany; United States
Badaracco, Joseph L., Jr. "RU 486 (A)." Harvard Business School Case 391-050, October 1990. (Revised April 1991.)
- 07 Feb 2017
- First Look
First Look at New Research: February 7
Organization Science Innovation Outcomes in a Distributed Organization: Intra-Firm Mobility and Access to Resources By: Choudhury, Prithwiraj Abstract—Prior research has established a relation between intra-firm mobility and innovation... View Details
Keywords: Sean Silverthorne
- Web
Institute Associates - Institute For Strategy And Competitiveness
involved in numerous regional and national health policy initiatives, including the American Joint Replacement Registry, where he serves as Vice Chair of the Board of Directors; the Yale Center for Outcomes... View Details
- 21 May 2020
- Research & Ideas
Fighting the COVID Blues: Advice from Business Research
risks—including spending hours reading or watching the news. "This is such an impermanent state of affairs that we just have to do as best we can." Rather than ruminating on the virus and replaying possible future outcomes in our minds,... View Details
Keywords: by Dina Gerdeman and Danielle Kost
- 03 Jun 2020
- News
Keeping a Community Connected
other. That gives me hope. In the midst of crisis, sometimes we can give birth to better ways of doing things—figuring out how to control housing costs, provide better education and childcare, improve healthcare. We are working on... View Details
Keywords: Susan Young
- Web
Demo Day | New Venture Competition
services that are slow, expensive, and unreliable - yet language barriers still cause medical errors, costly liability, and worse health outcomes for 30 million Limited English Proficiency patients in the... View Details
- 03 Mar 2015
- First Look
First Look: March 3
Abstract—Improving the way we pay for health care must be a central component in health care reform. Payment reform must link provider reimbursement and accountability to improving patient value: better... View Details
Keywords: Sean Silverthorne