Going Public - Publications - Faculty & Research

09 Apr 2001
Research & Ideas

The Manager’s Guide to Communicating with Customers Collection

to craft a more effective message to, and to get lucrative insights from, the shopping public would be well advised to listen to what Underhill and Zaltman have to say. Following are some of their communication secrets. Examine the... View Details

Keywords: by Richard Bierck; Retail

09 Jan 2006
Research & Ideas

Rebuilding Commercial Real Estate

investments during the first six months of this year. The new, public nature of the commercial real estate market thrives on information, once a precious commodity, now an industry fixture sustained by legions of analysts. "When I... View Details

Keywords: by Roger Thompson; Construction; Real Estate

22 May 2020
In Practice

Post-COVID Health Care: More Screens, Less Red Tape?

Peter Barrett is a senior fellow. Laura Huang: Startups will flock to virtual care Health care is going to change in delivery modes. COVID-19 is showing us that telehealth, virtual appointments, and phone call consultations are replacing... View Details

Keywords: by Danielle Kost

21 Nov 2011
Lessons from the Classroom

The New Challenge of Leading Financial Firms

A worldwide economic crisis. Intense scrutiny from board members, customers, and government regulators. Expanding global markets. Public protests aimed squarely at your industry. Running a financial institution, never easy to begin with,... View Details

Keywords: by Carmen Nobel; Financial Services

14 Nov 2017
First Look

New Research and Ideas: November 14, 2017

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53461 2017 Making Research Matter: A Psychologist's Guide to Public Engagement Government and Organizations: Transforming Institutions Using Behavioral Insights By: Dalton,... View Details

Keywords: Carmen Nobel

13 Mar 2014
Research & Ideas

Can We Get To Where We Need To Go?

and led the conference, everyone agrees that infrastructure is important and that problems exist—but not for the same reasons. The result: a lack of agreement on solutions. "It's a public agenda item, but it has a lack of... View Details

Keywords: by Dina Gerdeman; Transportation; Air Transportation; Auto

03 Mar 2008
First Look

First Look: March 4, 2008

company. A simple portfolio strategy of going long the buy recommendations with school ties and going short buy recommendations without ties earns returns of 5.40% per year. We test whether Regulation FD,... View Details

Keywords: Martha Lagace

07 Oct 2024
Research & Ideas

Election 2024: Why Demographics Won't Predict the Next President

Pundits love a political horse race, parsing the latest polls to predict who might win an election. And in the final runup to the US presidential contest, these forecasts can influence markets and shape public opinion and policies. But as... View Details

Keywords: by Jay Fitzgerald

23 Mar 2003
Research & Ideas

AIDS in Africa—What’s the Solution?

partnerships with governments and businesses that can provide public education, health worker training, and support. One pressing question remains: How much support should employers provide? In addition to covering the cost of employees'... View Details

Keywords: by Julie Jette

24 Mar 2002
Research & Ideas

The Trick of Balancing Business and Government

and see a building before it exists." Africa needs more dreamers who feel empowered enough to produce their own blueprints for their societies to move forward, he said. "It is the production of the blueprint which is the test." Where Business Can And... View Details

Keywords: by Martha Lagace

07 Nov 2007
Op-Ed

How Marketing Hype Hurt Boeing and Apple

787 was showcased to the public from behind the hangar doors on July 8, 2007. Boeing marketers had done a terrific job of positioning the Dreamliner as a step change improvement in air travel, all but blocking out news around the rival... View Details

Keywords: by John Quelch; Aerospace; Consumer Products

24 Aug 2009
Research & Ideas

SuperCorp: Values as Guidance System

Strategic Value Of Values: A New Guidance System By Rosabeth Moss Kanter Any company can say it has values, but what Banco Real did was to embed them in business practice and make them credible to the skeptics inside and outside of their walls. Vanguard companies View Details

Keywords: by Rosabeth Moss Kanter

07 Oct 2013
Research & Ideas

The Case for Combating Climate Change with Nuclear Power and Fracking

If you ask any given environmentalist to identify the biggest threat to the planet, you may expect to hear about man-made climate change, consumerism, or overpopulation. But if you ask Harvard Business School's Joseph B. Lassiter, he'll toss in another: single-issue... View Details

Keywords: by Carmen Nobel; Energy; Utilities

20 Mar 2013
Research & Ideas

How CEOs Sustain Higher-Ambition Goals

At a recent Harvard Business School conference, dozens of CEOs committed to the idea of working toward "higher-ambition" goals that go beyond just short-term shareholder value. Inspired by the book Higher Ambition: How Great Leaders... View Details

Keywords: by Dina Gerdeman

19 Oct 2011
Research & Ideas

Designing Cities for a Sustainable Future

On a June day in Manhattan with temperatures heading into the 90s, a straphanger named Mike is taking his customary subway ride to work. People are grumbling about the heat, but hey, it's summer, it's supposed to be hot, and besides, "Whaddya gonna do?" New Yorkers... View Details

Keywords: by Garry Emmons; Construction; Real Estate

05 Oct 2009
Research & Ideas

The Vanguard Corporation

were going to succeed and prosper needed to manage risks better, have a stronger sense of purpose to motivate their employees, and satisfy a public already agitated about scandals such as Enron in the... View Details

Keywords: by Sean Silverthorne

09 Jun 2015
First Look

First Look: June 9, 2015

Publications June 2015 Perspectives on Psychological Science Three Principles to REVISE People's Unethical Behavior By: Ayal, S., F. Gino, R. Barkan, and D. Ariely Abstract— Dishonesty and unethical behavior are widespread in the View Details

Keywords: Sean Silverthorne

06 Nov 2017
Research Event

Who is Responsible for the Future of Cities?

fellow at the Clayton Christensen Institute for Disruptive Innovation, where he studies how technological innovation can fuel growth in developing cities and nations. “You can’t regulate what you don’t yet have.” When government just gets in the way Other panelists... View Details

Keywords: by Carmen Nobel

02 Feb 2004
What Do You Think?

Leadership: A Matter of Sustaining or Eliminating Groupthink?

rejection of the term "groupthink" in favor of "consensus." As Charles Cullinane put it, "Consensus ensures everybody is going in the same direction, but I feel groupthink ensures everybody is View Details

Keywords: by James Heskett

09 Sep 2013
Lessons from the Classroom

Teaching Climate Change to Skeptics

A few years ago, Joseph B. Lassiter traveled to San Francisco, Houston, and New York to hold discussions with Harvard alumni on the topic of business and the environment. Each time, he surveyed the audience about the touchy subject of climate change and how society... View Details