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      • Faculty Publications  (651)

      Global OperationsRemove Global Operations →

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      • February 1985 (Revised September 1988)
      • Case

      Komatsu Ltd.

      By: Christopher A. Bartlett
      Reviews and updates the structure and characteristics of the earth-moving equipment industry presented in the companion case, Caterpillar Tractor Co. After revealing that CAT has suffered major financial losses during the period from 1981 through 1984, the case... View Details
      Keywords: Financial Crisis; Machinery and Machining; Price; Growth and Development; Brands and Branding; Product Development; Production; Competitive Strategy; Global Strategy; Manufacturing Industry; Agriculture and Agribusiness Industry; Industrial Products Industry
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      Bartlett, Christopher A. "Komatsu Ltd." Harvard Business School Case 385-277, February 1985. (Revised September 1988.)
      • January 1985 (Revised March 2003)
      • Case

      Conex do Brasil

      By: Christopher A. Bartlett and John Young
      Describes interactions between Brazilian local, Latin American regional, and USA headquarters staff during the three years after establishing a manufacturing subsidiary in Sao Paulo. In a highly protected national environment, a market entry plan is developed to meet... View Details
      Keywords: Cross-Cultural and Cross-Border Issues; Resignation and Termination; Goals and Objectives; Market Entry and Exit; Operations; Performance Expectations; Opportunities; Corporate Strategy; Latin America; United States; Brazil
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      Bartlett, Christopher A., and John Young. "Conex do Brasil." Harvard Business School Case 385-257, January 1985. (Revised March 2003.)
      • September 1984 (Revised September 1993)
      • Case

      Nestle S.A.: International Marketing (A)

      By: John A. Quelch
      A senior manager at Nestle's headquarters is reviewing the role of the central marketing staff with respect to Nestle's operating companies around the world. Two specific examples of the role of the central staff in guiding the advertising and packaging decisions of... View Details
      Keywords: Globalized Firms and Management; Organizational Design; Organizational Structure; Marketing; Operations; Advertising; Management Teams; Food and Beverage Industry; Health Industry; Switzerland
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      Quelch, John A., and Edward J. Hoff. "Nestle S.A.: International Marketing (A)." Harvard Business School Case 585-013, September 1984. (Revised September 1993.)
      • September 1984 (Revised February 1989)
      • Case

      Benetton (A)

      By: James L. Heskett
      The world's largest manufacturer of woolen outerwear garments seeks to extend its retailing network to the United States from its base in Europe. A number of issues concerning marketing, manufacturing, and logistics strategy are raised by the proposed move along with... View Details
      Keywords: Logistics; Brands and Branding; Networks; Production; Marketing Strategy; Globalization; Apparel and Accessories Industry; United States; Europe
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      Heskett, James L. "Benetton (A)." Harvard Business School Case 685-014, September 1984. (Revised February 1989.)
      • September 1984
      • Case

      Henkel Corp.: International Sealants Brand SISTA (A)

      By: Robert J. Dolan
      Corporate headquarters wishes to expand sales of a sealant product currently sold only in the West German market. Regional affiliates, operating on a profit center basis, are not enthusiastic about taking on the new product. The case describes the company's... View Details
      Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Consumer Products Industry; Construction Industry; Europe; West Germany
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      Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (A)." Harvard Business School Case 585-099, September 1984.
      • June 1984 (Revised February 1988)
      • Teaching Note

      Hoover: Multinational Product Planning, Teaching Note

      By: Benson P. Shapiro
      Keywords: Product; Planning; Multinational Firms and Management
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      Shapiro, Benson P. "Hoover: Multinational Product Planning, Teaching Note." Harvard Business School Teaching Note 584-131, June 1984. (Revised February 1988.)
      • 1980
      • Book

      Product Innovation and Directions of International Trade

      By: L. T. Wells Jr.
      Keywords: Product Development; Globalization
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      Wells, L. T., Jr. Product Innovation and Directions of International Trade. NY: Arno Press, Inc., 1980.
      • September 1976 (Revised January 1977)
      • Case

      Del Norte Paper Co. (C)

      By: William A. Sahlman
      Designed to serve two roles: first, it provides a reasonably comprehensive description of an ongoing capital budgeting system for the international operations of a large American company. Second, it allows the student to focus upon and critically analyze a series of... View Details
      Keywords: Capital Budgeting; International Relations; Globalized Markets and Industries; Goals and Objectives; Service Delivery; Business Subsidiaries; Performance Evaluation; Performance Expectations; Financial Services Industry; Pulp and Paper Industry
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      Sahlman, William A. "Del Norte Paper Co. (C)." Harvard Business School Case 177-036, September 1976. (Revised January 1977.)
      • July 1974
      • Article

      International Trade: The Product Life Cycle Approach

      By: Louis T Wells Jr
      Keywords: Global Range; Trade; Product
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      Wells, Louis T., Jr. "International Trade: The Product Life Cycle Approach." Ritsumeikan keieigaku [Ritsumeikan Business Review] 13, no. 2 (July 1974). (in Japanese.)
      • February 1969
      • Article

      Test of a Product Cycle Model of International Trade: U.S. Exports of Consumer Durables

      By: Louis T Wells Jr
      Keywords: Global Range; Trade; Product; Goods and Commodities; United States
      Citation
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      Wells, Louis T., Jr. "Test of a Product Cycle Model of International Trade: U.S. Exports of Consumer Durables." Quarterly Journal of Economics 83, no. 1 (February 1969): 152–62. (Also reprinted in Wells, The Product Life Cycle and International Trade.)
      • Teaching Interest

      Business Opportunties in Climate Adaptation

      By: John D. Macomber

      This is a Short Intensive Program or SIP at Harvard Business School.  It’s an optional student offering prior to the formal start of the Spring semester the following week.  SIPs tend to cover new material on current topics, to be less formal than the HBS Case Study... View Details

      Keywords: Resilience; Climate Risk; Climate Impact; Fire Protection; Insurance Risk Exposure; Hedge Fund; Public Health; Public Health Measures; Climate Change; Adaptation; Infrastructure; Real Estate Industry; Transportation Industry; Insurance Industry; United States; Africa; Latin America
      • Research Summary

      Globalization & Corporate Transformation in India

      By: Nitin Nohria
      Political and economic reforms in India, which started in 1992, have led to a dramatic transformation of Indian companies. The first decade of this transformation focused on improving operational efficiency to rival world class competitors. Having proved to themselves... View Details
      • Teaching Interest

      Harvard Business Analytics Program: Operations and Supply Chain Management

      By: Dennis Campbell
      Digital technologies and data analytics are radically changing the operating model of an organization and how it connects to its broader supply chain and ecosystem. This course emphasizes managing product availability, especially in a context of rapid product... View Details
      • Teaching Interest

      IFC Asia: China's Belt & Road Initiative

      By: Willy C. Shih

      The course objective is to provide students perspectives and insight into one of the major political and economic development programs of China – its Belt and Road Initiative, a strategy that involves infrastructure development and investments in countries spanning... View Details

      Keywords: China; Globalization; Trade; Infrastructure; China; Southeast Asia; South Asia; Central Asia
      • Teaching Interest

      Immersive Field Course: China and Taiwan

      By: Willy C. Shih
      I designed this course to enable students to examine cross-strait issues between the Peoples Republic of China and the Republic of China—(Taiwan) at a critical juncture. Many products produced for the global marketplace—televisions, computers and computer components,... View Details
      Keywords: Globalization; Supply Chain; Operations; Technology Industry; China; Asia; Taiwan
      • Research Summary

      Internalizing Global Value Chains: A Firm-Level Analysis

      By: Laura Alfaro
      In recent decades, advances in information and communication technology and falling trade barriers have led firms to retain within their boundaries and in their domestic economies only a subset of their production stages. A key decision facing firms worldwide is the... View Details
      • Teaching Interest

      Investing: Risk, Return and Impact (MBA)

      By: Shawn A. Cole

      This is an investing/finance course, designed to build on skills introduced in the RC finance course, but with an emphasis on how and whether investors should incorporate what have traditionally been considered “non-financial” criteria in their decisions: for... View Details

      • Teaching Interest

      Managing International Trade and Investment

      By: Dante Roscini
      Managing International Trade and Investment (MITI) is designed for students who expect to engage directly or indirectly in commerce and in strategic or financial investments across national borders. It covers concepts that are relevant to a number of operating and... View Details
      Keywords: Trade; Investment; Foreign Direct Investment
      • Teaching Interest

      Managing Service Operations - MBA Elective Curriculum

      By: Ryan W. Buell

      World-class service organizations deeply understand the needs and behaviors of their customers, and design, manage, and improve their operating models accordingly. This course investigates the distinct challenges inherent in leading service operations, which make up... View Details

      Keywords: Service Delivery; Customer Satisfaction; Customer Loyalty; Quality; Employees; Service Models; Service Industry
      • Teaching Interest

      Overview

      By: Willy C. Shih
      Professor Shih has taught the Technology and Operations Management (TOM) course and FIELD Global Immersion in the first-year MBA required curriculum. He also has taught Building and Sustaining a Successful Enterprise (BSSE) in the second-year MBA curriculum, as well as... View Details
      Keywords: Supply Chain Management; Operations Management; Operations Strategy; Globalization Of Supply Chain; Competitiveness; Globalization; Trade; Operations; Manufacturing Industry; Transportation Industry; United States; China; Europe; Japan
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