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Show Results For
- All HBS Web
(1,222)
- People (3)
- News (281)
- Research (708)
- Multimedia (14)
- Faculty Publications (359)
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- 19 Jul 2016
- First Look
July 19, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=51341 Beyond Symbolic Responses to Private Politics: Examining Labor Standards Improvement in Global Supply Chains By: Hugill, Andrea R., Jodi L. Short, and Michael W. Toffel Abstract—Worker... View Details
Keywords: Sean Silverthorne
- 01 Apr 2014
- First Look
First Look: April 1
Business School Case 514-054 Diageo: Innovating for Africa Diageo, the world's leading premium drinks business, had a long history in Africa starting from its beer brand Guinness first exported to Sierra Leone in 1827. By 2013, 13% of... View Details
Keywords: Sean Silverthorne
- 08 Dec 2015
- First Look
December 8, 2015
2015 Northampton, MA: Edward Elgar Publishing The Impact of Globalization on Argentina and Chile: Business Enterprises and Entrepreneurship By: Jones, G. Abstract—This book compares the effects of View Details
Keywords: Sean Silverthorne
- 14 Feb 2017
- First Look
First Look at New Research: February 14
Flows in the Global Economy Digital Labor Markets and Global Talent Flows By: Horton, John, William R. Kerr, and Christopher Stanton Abstract—We review the rapid development of digital labor markets that... View Details
Keywords: Sean Silverthorne
- 21 Oct 2014
- First Look
First Look: October 21
Abstract—The business case for acting sustainably is becoming increasingly compelling-reducing our global footprint to sustainable levels is the defining issue of our times, and it is one that can only be addressed with the active... View Details
Keywords: Sean Silverthorne
- 17 Jul 2012
- First Look
First Look: July 17
Review 90, nos. 7-8 (July-August 2012) Abstract The article argues that U.S. taxation reform should reduce corporate taxes, incorporate an awareness of the global marketplace, and generate revenue-neutral incentives for innovation.... View Details
Keywords: Sean Silverthorne
- 15 Jan 2013
- First Look
First Look: January 15
Organizing for Society: A Typology of Social Entrepreneuring Models Authors:Mair, Johanna, Julie Battilana, and Julian Cardenas Publication:Journal of Business Ethics Abstract In this article, we use content and cluster analysis on a View Details
Keywords: Sean Silverthorne
- 05 Jun 2007
- First Look
First Look: June 5, 2007
brand mix that would be carried. Results from the pilot store (a remodeled hypermarket in Beijing) were encouraging, with revenues and profits up and customers spending more on each visit. The company must decide how quickly to roll out... View Details
Keywords: Martha Lagace
- 07 Jul 2015
- First Look
First Look: July 7, 2015
segments to existing products, lowering price by removing features, failing to think through all the technical requirements, neglecting stakeholders, and refusing to believe products created for low-income markets could have global... View Details
Keywords: Sean Silverthorne
- 09 Feb 2010
- First Look
First Look: Feb. 9
of real-world systems. Download the paper: http://www.hbs.edu/research/pdf/10-059.pdf Quality Provision, Expected Firm Altruism and Brand Extensions Author:Julio J. Rotemberg Abstract This paper studies quality choice in a model where... View Details
Keywords: Martha Lagace
- 24 Oct 2017
- First Look
First Look at New Research and Ideas, October 24, 2017
who simultaneously identify with multiple brands they represent to customers, we examine the relationships among identity conflict and enhancement, on the one hand, and objective sales performance, on the other. We find independent... View Details
Keywords: Sean Silverthorne
- 15 Oct 2008
- First Look
First Look: October 15, 2008
manufacturer (ODM)? Tung Lung Metal Industries Co. Ltd. is a Taiwanese maker of door lock hardware that is faced with the question of whether to continue to focus on its ODM business or start placing more emphasis on its own brand... View Details
Keywords: Martha Lagace
- 29 Jan 2013
- First Look
First Look: Jan. 29
PublicationsForeign Direct Investment and Growth: On the Role of Complementarities, the Search for Mechanisms, and the Potential for Linkages Authors:Alfaro, Laura, and Matthew Johnson Publication:Encyclopedia of Financial Globalization... View Details
Keywords: Sean Silverthorne
- 20 Sep 2021
- Research & Ideas
How Much Is Freedom Worth? For Gig Workers, a Lot.
But, he says, the technology-driven gig economy and the global pandemic have already reshaped the future of work—driving many workers to seek flexibility at all costs—and companies competing for talent should take notice. “The pandemic... View Details
- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
accurate, they’re not managerially useful. Companies sell to customers, not to a trend, and priorities must be set. Make sure that key customers are aware of supply disruptions or other problems. Do not assume that, in a global pandemic,... View Details
Keywords: by Frank V. Cespedes
- 20 Mar 2007
- First Look
First Look: March 20, 2007
in frequent contact with department stores to help them present her clothing in display and to customers. In the 1980s, after building up her designer brand name, Claiborne expanded her business through licensing arrangements with quality... View Details
Keywords: Martha Lagace
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
2008 hired a neuromarketing firm to look into how consumers respond to Cheetos, the top-selling brand of cheese puffs in the United States. Using EEG technology on a group of willing subjects, the firm determined that consumers respond... View Details
- 14 Nov 2007
- First Look
First Look: November 14, 2007
languages—are closely connected. Analyzing more than 2,000 products launched by 210 firms, the present article explores how the variety of product languages is approached in the strategy of innovators and imitators. The Country Effect: Leveraging the Origin of a View Details
Keywords: Martha Lagace
- 13 Feb 2018
- First Look
New Research and Ideas, February 13, 2018
economy and the history of ideas. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53906 2017 Advances in Strategic Management Capturing Value from Intellectual Property (IP) in a Global Environment By: Alcácer, Juan,... View Details
Keywords: Sean Silverthorne
- 10 Jun 2014
- First Look
First Look: June 10
diverged from their American counterparts in using public relations strategies not only to contain fallout from criticism, but also as opportunities for changes in corporate culture aimed at promoting a positive bond with consumers based on new green View Details
Keywords: Sean Silverthorne