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  • All HBS Web  (2,866)
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  • All HBS Web  (2,866)
    • People  (16)
    • News  (1,048)
    • Research  (1,009)
    • Events  (15)
    • Multimedia  (38)
  • Faculty Publications  (803)
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  • 2011
  • Chapter

Consumers' Relationships with Brands

By: Susan Fournier and Jill Avery
This chapter presents a brand management paradigm based on the foundational principles of relationships. (1) Brand relationships are a means to an end: brand relationship managers must consider the whole person and understand how the brand adds meaning into people's... View Details
Keywords: Marketing; Brands; Brand Building; Brand Equity; Brand Management; Customer Relationship Management; CRM; Customer Focus and Relationships; Brands and Branding; Marketing Strategy; Consumer Products Industry
Citation
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Fournier, Susan, and Jill Avery. "Consumers' Relationships with Brands." Chap. 14 in Perspectives on Brand Management, edited by Mark D. Uncles, 225–248. Tilde University Press, 2011.
  • Teaching Interest

Finance II (MBA Required Curriculum)

By: Benjamin C. Esty

This course builds on the foundation developed in Finance I, focusing on three sets of managerial decisions:

  • How to evaluate complex investments.
  • How to set and execute financial policies within a firm.
  • How to integrate... View Details
Keywords: Finance
  • June 2012 (Revised July 2013)
  • Exercise

Competition Simulator Exercise: Instructions

By: Eric Van den Steen
In the Competition Simulator Exercise, students explore through trial and error some important economic foundations of competitive strategy and managerial economics. In particular, the nine simulator exercises let students explore horizontal differentiation with and... View Details
Keywords: Competitive Strategy; Economics; Strategy; Game Theory
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Van den Steen, Eric. "Competition Simulator Exercise: Instructions." Harvard Business School Exercise 712-498, June 2012. (Revised July 2013.)
  • 20 Feb 2015
  • News

Yes, Your Uber Driver Is Judging You

    Peter Tufano

    Peter Tufano is a Baker Foundation Professor at Harvard Business School and Senior Advisor to the Harvard Salata Institute for Climate and Sustainability. From 2011 to 2021, he served as the Peter Moores Dean at View Details

    Keywords: asset management; banking; brokerage; credit card; education industry; energy; federal government; financial services; insurance industry; investment banking industry; microfinance; mining; nonprofit industry; oil & gas; petroleum; real estate; retail financial services; state government; utilities; video games
    • 2015
    • Chapter

    Diversity in Groups

    By: Catarina Fernandes and Jeff Polzer
    Diversity has the potential to either disrupt group functioning or, conversely, be the source of collective creativity and insight. These two divergent perspectives pose a paradox that has held the attention of scholars for many years. In response, researchers have... View Details
    Citation
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    Fernandes, Catarina, and Jeff Polzer. "Diversity in Groups." In Emerging Trends in the Social and Behavioral Sciences: An Interdisciplinary, Searchable, and Linkable Resource, edited by Robert A. Scott and Stephen M. Kosslyn. Hoboken, NJ: John Wiley & Sons, 2015. Electronic.
    • 01 Nov 2013
    • News

    Excelling together

    • 01 Jan 2007
    • News

    FSF-NUTEK Award for Research on Entrepreneurship & Small Business

    • January 2021
    • Case

    Saham Group: It's In the Genes

    By: Christina R. Wing and Gamze Yucaoglu
    The case opens in August 2020 as Moulay Mhamed Elalamy (Mhamed), CEO of the Saham Group (the Group), a pan-African investment company that operates a variety of businesses out of Morocco, contemplates the Group’s identity, its investment strategy, and how to navigate... View Details
    Keywords: Family and Family Relationships; Family Business; For-Profit Firms; Transformation; Transition; Emerging Markets; Change Management; Private Equity; Investment; Strategy; Insurance Industry; Real Estate Industry; Education Industry; Agriculture and Agribusiness Industry; Morocco; Africa
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    Wing, Christina R., and Gamze Yucaoglu. "Saham Group: It's In the Genes." Harvard Business School Case 621-069, January 2021.
    • Teaching Interest

    Micro Topics in Organizational Behavior

    By: Alison Wood Brooks

    Micro Topics in Organizational Behavior is a PhD seminar course exploring current and seminal research on individual, dyadic, small group, and intra-organizational behavior. Examples of topics at the individual level include emotions, cognition, and behavioral... View Details

    • Research Summary

    State-Business Relations

    By: Meg Rithmire
    In Precarious Ties: Business and the State in Authoritarian Asia (Oxford University Press, 2023) and related papers, I examine the political foundations and economic effects of different patterns of state-business relations in authoritarian regimes with a... View Details
    • Research Summary

    Incommensurable Values and Rational Decision Making

    By: Nien-he Hsieh
    Rational decision making is widely thought to require comparing alternatives with respect to a single measure of value. Accordingly, asking managers to consider values in addition to economic efficiency has been criticized on the grounds that doing so violates the... View Details
    • August 31, 2017
    • Article

    CEOs Should Get Personally Involved in Talent Development

    By: Frank V. Cespedes, Jay Galeota and Michael Wong
    Estimates indicate that, globally, human capital has a value about 2.3 times that of physical capital. This difference is likely to widen in increasingly service-driven economies. Yet, most companies maintain their equipment better than their people. The issue is not... View Details
    Keywords: Talent and Talent Management; Employees; Training
    Citation
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    Cespedes, Frank V., Jay Galeota, and Michael Wong. "CEOs Should Get Personally Involved in Talent Development." ChiefExecutive.net (August 31, 2017).
    • February 2015
    • Case

    Abby Falik at Global Citizen Year

    By: Robert Steven Kaplan and Lauren Barley
    Abby Falik, founder and CEO of Global Citizen Year (GCY), quickly read through the most recent news updates regarding the Ebola crisis in West Africa as she prepared for her board call on July 31, 2014. Based in Oakland, California, GCY was a five-year-old... View Details
    Keywords: Not-for-profit; Public Service; Developing Countries; Secondary Education; Nonprofit Organizations; Higher Education; Developing Countries and Economies; Philanthropy and Charitable Giving
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    Kaplan, Robert Steven, and Lauren Barley. "Abby Falik at Global Citizen Year." Harvard Business School Case 415-052, February 2015.
    • May 2012
    • Article

    Herbert A. Simon on What Ails Business Schools: More than A Problem in Organizational Design

    By: Rakesh Khurana and J.C. Spender
    We critically examine Herbert Simon's 1967 essay, "The Business School: A Problem in Organizational Design." We consider this essay within the context of Simon's key ideas about organizations, particularly those closely associated with the 'Carnegie perspective' on... View Details
    Keywords: Organizational Design; Perspective; Innovation and Invention; Business Education; Research; Management Practices and Processes; Teaching
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    Khurana, Rakesh, and J.C. Spender. "Herbert A. Simon on What Ails Business Schools: More than A Problem in Organizational Design." Journal of Management Studies 49, no. 3 (May 2012): 619–639.
    • April 2002
    • Background Note

    Local Institutions and Global Strategy

    By: Tarun Khanna
    Explores how location affects a firm's strategy and identifies the different ways location affects industry structure, choice of a firm's position, and the sustainability of that position. The intellectual foundations lie in an appreciation of institutional economics.... View Details
    Keywords: Global Range; Global Strategy; Product Positioning; Market Transactions; Industry Structures; Negotiation Deal; Organizational Design; Outcome or Result; Strategic Planning
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    Khanna, Tarun. "Local Institutions and Global Strategy." Harvard Business School Background Note 702-475, April 2002.
    • 17 Oct 2018
    • News

    Tarun Khanna ’88 on Trust and Developing-World Businesses

    • 06 Oct 2023
    • Book

    Yes, You Can Radically Change Your Organization in One Week

    solve difficult problems. Denouncing Mark Zuckerberg’s informal Facebook motto, “move fast and break things,” partners Frei and Morriss combine their decades of consulting experience—Frei as the UPS Foundation Professor of Service... View Details
    Keywords: by Kristen Senz

      Jerry R. Green

      Jerry R. Green

      David A. Wells Professor of Political Economy

      John Leverett Professor in the University

      Harvard University

       

      Jerry Green is the John Leverett Professor in the University and the David A. Wells... View Details

      Keywords: aerospace; education industry; insurance industry; professional services
      • Research Summary

      Building Effective Relationships Across Cultures

      Trust is the foundation of any successful collaborative relationship. In my first stream of research, I draw on the basic distinction between cognition-based versus affect-based trust– that is, trust from the head versus trust from the heart – to better... View Details
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