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  • All HBS Web  (1,773)
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  • All HBS Web  (1,773)
    • People  (2)
    • News  (310)
    • Research  (1,242)
    • Events  (1)
    • Multimedia  (6)
  • Faculty Publications  (712)
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  • April 2008
  • Exercise

Exercise: Customer-Operator Letter Writing

By: Frances X. Frei
The exercise involves having students write letters to an organization of their choice describing their operating experience at a detailed level. The companies' responses are paired with the students' letters and the entire collection is made available to the class.... View Details
Keywords: Customer Relationship Management; Customer Satisfaction; Customer Value and Value Chain; Knowledge Sharing; Knowledge Use and Leverage; Performance Improvement
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Frei, Frances X. "Exercise: Customer-Operator Letter Writing." Harvard Business School Exercise 608-126, April 2008.
  • 05 Nov 2013
  • First Look

First Look: November 5

value creation for shareholders overall. August 2013 Quarterly Journal of Economics Last-place Aversion: Evidence and Redistributive Implications By: Kuziemko, Ilyana, Ryan Buell, Taly Reich, and Michael Norton Abstract—We present... View Details
Keywords: Sean Silverthorne
  • Web

Topics - HBS Working Knowledge

Satisfaction (23) Customer Value and Value Chain (12) Customers (104) Customization and Personalization (3) Debt Securities (1) Decision Choices and Conditions (43) Decision... View Details
  • Web

Publications - Institute For Strategy And Competitiveness

events.... October 2021 Article Value Chain Management to Implement Post–COVID-19 Health Care Strategy: The COVID-19 Crisis has Created Areas of Innovation that Should be Embraced by Health Care Leaders... View Details
  • 04 Dec 2012
  • First Look

First Look: December 4

  PublicationsWhen Does a Platform Create Value by Limiting Choice? Authors:Ramon Casadesus-Masanell and Hanna Hałaburda Publication:Journal of Economics & Management Strategy (forthcoming) Abstract We present a theory for why it... View Details
Keywords: Carmen Nobel
  • Web

Corporate Strategy - Institute For Strategy And Competitiveness

of business units . More about business unit strategy Creating Corporate Value Added In diversified companies, corporate leaders can enhance competitive advantage by capturing synergies and harnessing fit across the View Details
  • 31 May 2011
  • Research & Ideas

Japan Disaster Shakes Up Supply-Chain Strategies

causing many companies to rethink their supply chain strategies, which suddenly seem extremely fragile. When a natural disaster hits, relief organizations such as the Red Cross and Doctors Without Borders swing into action with... View Details
Keywords: by Dennis Fisher; Auto; Technology; Computer; Electronics
  • 25 May 2011
  • HBS Case

QuikTrip’s Investment in Retail Employees Pays Off

Zeynep Ton goes behind the scenes to discover how the Tulsa, Oklahoma—based chain of convenience stores manages to outperform its competitors while maintaining a loyal workforce of over 10,000 employees. These workers enjoy above-average... View Details
Keywords: by Julia Hanna; Retail
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

activities, we found that they feel compelled to address hot-button issues and are guided by their own values as well as the history and culture of their organization. They also complement their public activities with a “ground game”... View Details
Keywords: Sean Silverthorne
  • 17 Jun 2011
  • HBS Case

KFC’s Explosive Growth in China

chicken, for example, included multiple vendors providing a handful of birds each. Food safety is a big concern for Chinese consumers, and it was Su's decision to build the supply chain from the ground to... View Details
Keywords: by Maggie Starvish; Food & Beverage
  • Web

Business Strategy - Institute For Strategy And Competitiveness

HBS ISC Strategy Strategy Strategy Explained Business Strategy Creating a Successful Strategy Corporate Strategy The Role of Leaders Related Topics Business Strategy Business Strategy The Five Forces Strategic Positioning The Value View Details
  • July 2005
  • Case

Freemark Abbey Winery (Abridged)

Freemark Abbey must decide whether to harvest in view of the possibility of rain. Rain could damage the crop but delaying the harvest would be risky. On the other hand, rain could be beneficial and greatly increase the value of the resulting wine. This decision is... View Details
Keywords: Plant-Based Agribusiness; Forecasting and Prediction; Food and Beverage Industry; Food and Beverage Industry
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Krasker, William S. "Freemark Abbey Winery (Abridged)." Harvard Business School Case 606-004, July 2005.
  • March 1993 (Revised April 1995)
  • Case

IBM After-Sales Service

By: Janice H. Hammond
IBM has established a service delivery system to provide service and maintenance parts for its installed base of computers. The case outlines the competitive pressures IBM faces from alternative providers of maintenance services (e.g. other OEMs, third-party... View Details
Keywords: Service Delivery; Service Operations; Supply Chain; Supply Chain Management; Logistics; Operations; Distribution; Customer Focus and Relationships; Competitive Strategy; Computer Industry
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Hammond, Janice H. "IBM After-Sales Service." Harvard Business School Case 693-001, March 1993. (Revised April 1995.)
  • February 2021
  • Case

Drizly: Managing Supply and Demand through Disruption

By: Kris Ferreira
It was April 6th, 2020, and the management team at Drizly—an online alcohol marketplace where consumers could browse and purchase alcohol from local liquor retail stores via Drizly’s app for immediate home delivery—were thrilled to see record-breaking sales from the... View Details
Keywords: COVID-19 Pandemic; Demand and Consumers; Growth and Development; Customer Focus and Relationships; Customer Value and Value Chain; Customer Satisfaction; Goals and Objectives; Supply Chain Management
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Ferreira, Kris. "Drizly: Managing Supply and Demand through Disruption." Harvard Business School Case 621-097, February 2021.
  • October 25, 2022
  • Article

Why Sharing Economic Growth with the Community Is Good Business

By: José A. Tiburcio, Lino Miguel Dias and Robert S. Kaplan
Subsistence dairy ranchers in Central America struggle to stay afloat during the dry season when grass is scarce. Global life sciences company Bayer has launched a program to enable them to produce their own corn silage feed. The results of this program are helping to... View Details
Keywords: Sharing Economy; Innovation; Economic Growth; Poverty; Production; Supply Chain; Social Enterprise; Agriculture and Agribusiness Industry; Central America
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Tiburcio, José A., Lino Miguel Dias, and Robert S. Kaplan. "Why Sharing Economic Growth with the Community Is Good Business." Harvard Business Review (website) (October 25, 2022).
  • 30 Sep 2002
  • Research & Ideas

Your Crisis Response Plan: The Ten Effective Elements

preset communication protocols to convene the crisis-response team and warn staff. Leaders should be able to pull combinations of pre-set response "modules" off the shelf. — Michael Watkins 4. A designated chain of command. One... View Details
Keywords: by Michael Watkins
  • 24 Apr 2017
  • Op-Ed

Op-Ed: Courage: The Defining Characteristic of Great Leaders

Polman immediately wheeled into action, convincing KHC to drop its bid two days later. Then he announced seven bold moves to enhance shareholder value without compromising the company’s ambitious long-term plans. In comparison, Kraft CEO... View Details
Keywords: by Bill George; Food & Beverage; Food & Beverage
  • 01 Dec 2023
  • News

Rounding the Bend

bringing the idea of a circular economy within grasp. HBS alumni can be found working in ventures up and down the value chain as part of this effort; here are just a few of the ways in which these... View Details
Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Apparel Manufacturing; Manufacturing
  • July 2019
  • Article

Using Behavioral Science to Inform the Design of Sugary Drink Portion Limit Policies: Reply to Wilson and Stolarz-Fantino (2018)

By: Leslie John, Grant E. Donnelly and Christina A. Roberto
In their commentary, Wilson & Stolarz-Fantino argue that specific design features of our research mean that it cannot have policy implications and that researchers “need to consider profit maximization in menu design or studies are likely to suggest ill-informed... View Details
Keywords: Policy Implementation; Food; Governing Rules, Regulations, and Reforms; Policy
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John, Leslie, Grant E. Donnelly, and Christina A. Roberto. "Using Behavioral Science to Inform the Design of Sugary Drink Portion Limit Policies: Reply to Wilson and Stolarz-Fantino (2018)." Psychological Science 30, no. 7 (July 2019): 1103–1105.
  • 14 Jan 2019
  • Op-Ed

These 4 CEOs Created a New Standard of Leadership

how food and beverages were impacting consumer health. In early 2007, she launched PepsiCo’s new mission, “Performance with Purpose.” She committed to reduce the sugar and sodium in PepsiCo’s core snacks and sodas, which generated most of... View Details
Keywords: by Bill George; Food & Beverage; Food & Beverage; Food & Beverage; Food & Beverage
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